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Marketing

10 Sizzling Tips For Affiliates.
1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. By Ken Hill

20 Top tips to writing effective surveys.
Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. By Martin Day

The Most Powerful Marketing Weapon Ever Invented.
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. By Christopher Kyalo

But This Is Just My Opinion.
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How are you doing today. By Charles Wheeler

4 Easy Ways to Boost Your Sales.
Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process. By Bob Leduc

Ten Breakthrough Marketing Ideas.
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. By John Smith

Visibility, Credibility and Position Through Articles and Celebrity Testimonials.
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. By Kathleen Gage

Making Money from Parked Domains.
Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were all related to web hosting. By Derek Vaughan

Marketing is a Long-term Investment.
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". By George Torok

Are Keywords Destroying the Flow of Your SEO Copy?.
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. By Karon Thackston

3 Steps To Better Sales Copywriting.
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: By J.L. Reid

Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales.
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. By Dr. Lynella Grant

Explode Your Sales With Free & Exclusive Content.
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales. By Isaiah Hull

The Power of Buzz.
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” By Susan Friedmann, CSP

10 Tips For Bringing Your Event To Life.
Your job as an event planner doesn’t stop with the meeting in the company boardroom. By Susan Friedmann, CSP

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle.
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. By Mike Snyder

How to Generate Loads Of Free Traffic To Your Website!.
One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. By Paul Kellum

Getting One Way SEO Links - The Easy and FREE Way.
What we are hunting for? By Bob Frazer

The Internet and Beyond - 12 Tips on Writing Better Brochures.
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel…the Internet. By Julia Hyde

Six Steps to Creating Online Presentations for Telephone Selling.
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. By Roger C. Parker

Five Tips to Become a Soundbite Genius.
1. Speak in soundbites to everyone. By Susan Harrow

Create Powerful Joint Ventures Step by Step.
Figure out what you are passionate about and make it your business. By Christophor Strobel

Public Relations.
The wind of changes... By Jan Fritz

Internet Marketing is Changing Right Before Your Eyes!.
There's no doubt about it . . . By Ken Nadreau

Making Customer Satisfaction Surveys Work.
Why bother? By Martin Day

Media Kit: 25 Component Possibilities.
Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. By Catherine Franz

How To Jump Start ANY Business.
Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. By Robert Vilardi

How to Write Adverts that Forces People to Respond.
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. By Andy George

The Truth About The Fallacy Of "7".
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business. By Dean Phillips

The Truth About Traffic Exchange Programs and Guaranteed Traffic.
It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. By Dean Phillips

Getting Lucky with Systematic marketing.
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had referred me. By Charlie Cook

Online Music Marketing: Math or Myth?.
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. By Scott G (The G-Man)

Progressive Headlines Guide Customers To Buy.
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. By Karon Thackston

A Simple Link Creates a Win/Win.
As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. By Kathleen Gage

10 Profitable Ways To Elevate Your Subscriptions.
1. Swap sponsor, feature, classified or solo ads. By Ken Hill

Do I Need Raised Letter or Full Color Business Cards?.
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." By Mitone Cooke

Resource Allocation.
So here you are…a business owner. Bravo! By Michele Borowsky

Pay-Per-Click Fraud Exposed.
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving? By Dean Phillips

Six Marketing Tips for Trade Show Success.
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. By Marie-Claire Ross

Low-Cost Marketing With Postcards.
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. By Bob Leduc

Finding The Cheap Clicks.
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. By Henry Eldridge-Doyle

Do You Know When You Are Being Sold To?.
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. By Joanna Ferndale

7 Quick Marketing Tips To Uplift Your Profits.
1. Publish an ezine. By Ken Hill

A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY.
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. By Patrick Quinn

How to Have Your Own Online Party.
Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;-) By Terri Seymour

How to Build A Steady Stream of Customers--Step One.
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points. By Al Hanzal

The Top 7 Sales Blunders.
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them. By Kelley Robertson

Like it or not…You’re in SALES!.
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are. By Paul Shearstone

30 Tips for Keeping Meeting Expenses to a Minimum.
Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. By Susan Freidmann

10 Phone Marketing Mistakes to Avoid.
"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients." By Charlie Cook

10 Valuable Tips For Ezine Publishers.
1. Write your own articles. By Ken Hill

San Francisco-Based Company Introduces Pay-Per-Call Advertising.
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. By Dean Phillips

If You Don't Know This, You Might Loose Your Commissions!.
Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them? By Frank Bauer

The Seven Secrets of a High-Sales Marketer.
If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how: By Raynay Valles

Marketing as a Spiritual Practice.
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. By Allison Bliss

"Marketing as a Spiritual Practice II: Unearthing Your Potential".
Marketing as we know it is over. Done. Finito. By Allison Bliss

How to Get PR.
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. By Allison Bliss

Your USP is Useless..
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop – and so does their copy. By Collette Gillian

How To Get Web Site Traffic.
Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. By F. Terrence Markle

Networking - Relax!.
Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network By Gill Fernley

Networking Top Tips.
1. Join several networking groups and attend as many of their events as possible. Regular attendance builds up good relationships very quickly. By Gill Fernley

Why Authors Should Blog.
While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. By John Colanzi

“Super Adjectives” Boost the Power of Your Copy.
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. By Karon Thackston

Stretch Your Marketing Reach.
One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine. By Kathleen Gage

Make Your Customer Your Friend.
The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitterish-sweet fruit. By Kit Lum

The Seven Traits Needed To Become A Leader In Network Marketing.
Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful. By Terry Stewart

Don't Forget your Existing Clients.
Quest for new clients shouldn’t ignore those who pay the bills By Will Dylan

The Lazy Man's Way To Riches.
The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo. By Dean Phillips

Hire An Internet Marketing Expert For Online Success.
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. By Dean Phillips

Ain't We Wonderful!.
It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. By Pat Quinn

Google's Trap, DMOZ's Nap, And Yahoo!'s Crap.
On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. By Dean Phillips

The Truth About Search Engines: Playing A Game You Can't Win.
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. By Dean Phillips

Courting Customers - From First Date to Marriage.
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. By Bryan Brandenburg

Do You Know Who You Attract to Your Web Site?.
There are five types of people that browse the web: Specific Information Seekers Current Information Seekers Bargain Hunters Entertainment Seekers, and Specific Buyers. By Catherine Franz

Doublers The New Era for Making Thousands!.
Doubler Mania! Is it the Real Deal? By Damon Smith