Articles Index >> Marketing
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11 Creative
Ways You Can Use Autoresponders.
1. Pick 4 or more articles you've written that have a
common theme and put them in an autoresponder series. Announce it on your site
as an e-mail course on the go. By Shery
Ma Belle Arrieta-Russ
8
Quick, Hot Reasons You Should Offer an E-mail Course Today.
1. E-mail courses are generally quick and easy to create.
Contents for your e-mail courses are everywhere -- old articles, interviews,
information from doing research. You only need to know how to organize them
and make the content easy to understand and follow. By
Shery Ma Belle Arrieta-Russ
Psychological Tricks
in Selling.
In this article, I'm revealing six powerful secret psychological
tricks that you can use to increase the effectiveness of your advertising and
marketing. What if you don't sell anything? Should you ignore this information?
By Stephen Bucaro
How to Be Appropriately
Pushy.
One of the things that's often hard to know is how and
when to be pushy appropriately. In these hardscrabble times, perfectly polite
people don't stand much of a chance of getting what they want. However, not
enough can be said for making yourself known in a decent and unobnoxious manner.
By Suzanne Falter-Barns
Mobile Marketing
a New Age Strategy.
More and more companies seem to be looking for new and
innovative ways to market their products. Overlooking most of the traditional
marketing techniques, more companies are pioneering the relatively new mobile
marketing campaign. By Derrick Johnson
How to
Effectively Design Your Business Image.
In many industries, image is one of the last things business
owner looks at. If business is not booming, they assume there is something wrong
with the sales method, as opposed to the image. "If we just sent out a few thousand
more fliers" they say, "we will get some more clients". By
Faith Seekings
Targeted
Traffic is More Important than Ever!.
In the early days of web development, business owners
had learned the very expensive lesson that a Web site with no visitors is of
little value. By John Alexander
The
Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John.
For me personally, Wordtracker.com is not just a tool
for looking up keywords. Sure, that's one good use for it, but what I want to
distinguish is another influential and exciting use for Wordtracker as an SEO
resource. By John Alexander
Copywriting
Makeover: Making An Emotional Connection - Part 1 of 2.
One statistic shows that over 80% of all buying decisions
are emotional. That means your copywriting should be, too. This is something
I firmly believe in and have preached for most of my copywriting career. By
Karon Thackston
Copywriting
Makeover: Making An Emotional Connection - Part 2 of 2.
In part one of this article series we began looking at
the Cruise Vacation Center site: a travel site whose copy was sorely lacking
in emotional appeal and visual imagry. (You can see the previous version of
the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.
By Karon Thackston
Seven
Easy Steps to Boost Your Professional Image With Adobe.
Often-overlooked commands can boost sales and project
a more professional image. Adobe Acrobat Distiller is one of today’s most effective
tools. Using Acrobat, you can distribute attractive and easy-to-read formatted
documents for free. By Roger C. Parker
What's Your Marketing Attitude?.
Entrepreneurs pay a lot of attention to the mechanics
of marketing. They take workshops, read books, and hire consultants to find
out how to do the best job they possibly can. With my own clients, I often discover
that their knowledge of marketing techniques is quite good already. By
C.J. Hayden
3
Steps to Successfully Build a Team in any Program.
Any x by y matrix plan has one big risk... but also one
big advantage. By Frank Bauer
Service Marketers;
How’s Your Packaging?.
When a shopper picks up a product in a store, what’s the
first thing they notice? The packaging, right? The same holds true for someone
buying a service. By Jay Lipe
The
Top 10 Marketing Tools to Grow Your Business in 2004.
Looking to grow your business? Make sure you have these
marketing tools in place: By Jay Lipe
How to Set (and Get)
the Right Prices.
Which product feature of yours is every buyer keen to
know about? Which sales tool closes prospects instantly? Your price. Yet, despite
the far-reaching consequences of a company’s pricing, I’m surprised at how little
time small business owners spend on it. By
Jay Lipe
10
Ways to Exceed Your Client's Expectations Every Time!.
The following tips are just a few of the things I do as
examples of setting my service apart from the crowd. In general, the weakest
areas in the Internet Marketing and Web Development business, are "Customer
Communications" and "Customer Service. By
John Alexander
The Future Of Email Newsletter.
What are you doing with the Spam you receive? I'm sure
you are not happy receiving it just like none between us . You have installed
already a good Spam filter or you let your ISP to select your Spam and you receive
it already into your "Spam mail folder" where from you can delete it easily.
By Llnado Ford
Creating
A Web Page That Sells - A Look At Graphics and Copywriting.
This is a response to a client that we have been working
with, and a website they are building that will sell an eBook on "Hair Styling
Tips". We thought the information was important and relevant enough to include
in this months newsletter. By Patrick
Mahoney
The
Latest Innovation in Search Engine Algorithms . . . User Popularity.
For years, the search engines have continued to introduce
new factors into their algorithms to make their search results more relevant
and to keep savvy search engine marketers from "cracking the system." By
Robin Nobles
Pay-Per-Clicks
. . . One Way to Boost Traffic to Your Web Site.
One of the ways to boost traffic to your Web site is by
purchasing keywords from one of the pay-per-click search engines or directories.
By Robin Nobles
“Google
Friendly” Solutions to Graphic-Intense Sites.
We all know that the search engines can’t “see” or “read”
the graphics on our pages. We also know that we need to provide text on a page,
so the spiders will have something to crawl and index. By
Robin Nobles
7 Ways
to Become an Obvious Expert in Your Field.
Obvious Experts enjoy a compelling advantage over their
competition; they’re the first ones thought of when there’s a challenge to be
addressed. Obvious Experts are resources whose advice and expertise are welcomed,
trusted, and enthusiastically recommended. By
Roger C. Parker
Boost
Your Selling Power With Your Call-To-Action Phrases.
Look at your marketing material. Now, is there something
missing? If you’re missing a phrase or paragraph requesting your customer’s
business, your copy is lacking an essential component. You can’t assume that
your customers will know why they should act, how they should, or when they
should act. By Vanessa Selene Williams
Lazy Man’s Way To Get
Customers.
No matter how big or small your business is and no matter
how high or low sales are right now, there is something you need, badly. And
that is a selling system. By Christopher
Kyalo
How "Secure" is YOUR Web
Site?.
A few days ago, an incident happened to me that has prompted
the writing of this article. I’m sure that if this is an issue for me and one
of my Web sites, it’s an issue for many others. By
Robin Nobles
Customer
Excellence Returns to Web Site Hosting!.
For those of you with Web sites, you probably know what
a "host" is. It's a company that provides a location, or address, on the Internet
where your Web site resides. By Robin
Nobles
Customer
Lifetime Value - The Key To Maximizing Your Profits!.
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value. By
Larry Lim
A Dozen Tips for
Writing Good Articles.
With the explosion of the Internet there is an ever-growing
list of websites where you can publish articles. By
Lois Carter Fay
Does your Internet
Marketing Pull?.
"Pull Marketing" has always been, and will continue to
be the most effective internet marketing strategy at your disposal. Allow me
to explain. Most marketing efforts can be placed into one of three categories:
By Paul Short
How to
increase the ROI on your PPC campaigns.
Pay-Per-Click (PPC) advertising is one of the most cost
effective (and just plain effective) ways to get laser-targeted traffic to your
website. For just pennies per click you can have your offer placed in front
of only those people who are truly interested in what you have to offer. By
Rick Rouse
Sell with
KISS, as in "Keep it Simple, Stupid".
(From “Smart Marketing – What big companies practice and
you should learn about marketing branding and business development” by Stan
Rosenzweig). By Stan Rosenzweig
Schedule
telemarketing time for more success.
Telephone canvassing, or cold calling, is the practice
of sitting down with a long list of potential prospects you've never met and
telephoning them, one at a time, to learn which of them needs what you sell
and then arranging to sell it to them. By
Stan Rosenzweig
Top 10 Marketing Pitfalls.
If you want to make it BIG in Internet Marketing you need
avoid some common mistakes. Here's a list of the top ten Pitfalls that catch
out beginner Marketers (and many established ones too!). By
Stuart Reid
Not Common But
Effective Free Marketing.
We all know the many "free" traffic producing avenues.
By Tracy Finney
Attention-Grabbing
Fixes that Make Your Yellow Page Ad Leap Off the Page.
Stand Out in Ways that Matter to Directory Users A Yellow
Page directory presents a difficult challenge for advertisers. All the competitors
are packed together, within the space of a few pages. By
Dr. Lynella Grant
How
To Get To The Top Of The Marketing Food Chain.
Are you tired of living off handouts from big-name marketers,
earning meager affiliate commissions? By
Priya F Shah
5
reasons why participating in forums can benefit your business?.
Did you know that by simply participating in various forums
and posting your various views and ideas, can potentially bring new growth and
life to your online business? By Rebecca
Gilbert
Ten
Reasons Why Online Surveys are the Future Of Marketing.
Customers are tough cookies. They're extremely media aware
and increasingly cynical – it's a clever marketeer who can get under their skin.
Online surveys reinvent the traditional format and offer a unique way of interaction
– all the benefits of the internet without the programming. By
Martin Day
Online Marketing Dont's.
There are over 200 million people worldwide connected
to the Internet, with over 64 million regular users in America. It’s no wonder
that such a vast audience has made online marketing one of the fastest growing
industries in the world. By Jessica Klein
Some Copy Tips From An
Old Hand.
I have been in the ad game for a long, long time. I have
trained hundreds of writers, and I’ve been responsible for moving of millions
£ & $ in product worldwide. Here are just a few tips that I hope will help you
do a better job, and make a bigger name for yourself. By
Patrick Quinn
7
Ways to Get More Mileage from Your Free Reprint Articles.
Do you have old free reprint articles gathering dust?
Transform and re-submit them to give your business, product or service another
boost! By Shery Ma Belle Arrieta-Russ
Why
Insight and Flexibility is More Important than Perseverance in Marketing.
Marketing successfully requires not only insight into
how a product or service can be successfully marketed but also flexibility into
the marketing of a product or service. By
Vishal P. Rao
WHERE TO FOCUS YOUR MARKETING.
Imagine that you ran an ad, mailed a brochure, or sent
an email ad to a new list of people who fit your target market profile and everyone
who saw it responded right away and made a purchase. By
Charlie Cook
Fern
Reiss’s PublishingGame.com: Achieve Media Attention for Your Business.
Do you want to be quoted by the national press on a daily
basis? (How much would that be worth to your business?) By
Fern Reiss
Keeping your Business Alive.
As long as you eat and breathe you will stay alive. But
is that really living? In a crisis that may be enough. If your business is in
crisis - deal with it. But the secret to keeping your business alive is growth.
By George Torok
10 Eye Popping,
Jaw Dropping Ad Copy Secrets.
1. Use a hand written letter on your ad copy instead of
text. Write the ad on a piece of paper, scan it and publish the ad on your web
page. Adding a personal touch will always increase your sales. By
Greg Johnson
How
to Convert Telephone Calls into Powerful Presentations.
You can multiply your ability to persuade by 400%, whether
your audience is 1 or 100. Web-based presentations add a visual element to teleconferences.
Instead of just talking to prospects, you can simultaneously show them and tell
them. By Roger C. Parker
In Sickness And In Health.
I recently drove by a business that had a sign out front
that read "Closed due to illness". By
Tresaca Hamilton
5 Successful
Tips For Marketing Your Website.
This could be the most amazing article to ever be released
as you read this please keep in mind that the tips I am about to share with
you are from my experience with my own successful website HaileysComet Weekly
Ezine. By Damon Smith
Using
Demographic Data For Your Direct Mail Marketing Campaign.
Targeting high potential markets with a direct mail marketing
campaign can be a very affordable and efficient way to get new customers for
most companies and entrepreneurs but how can you find a way to reach those high
potential markets? Using demographic data could be your solution. By
Frank Levert
How Can Multimedia Work
For You?.
Multimedia here and multimedia there. Is it just a flashy
thing you don't need or the reason why your competitors are getting ahead? Today's
reality is that people live on a fast pace so their time is important. By
Frank Levert
The Power Of Viral Marketing.
You certainly know by now that the term "viral marketing"
is not just another dot-com cliché. Quite the contrary, it describes the incredible,
unmatched power of the Web to promote your business by marrying email to the
traditional concept of "word-of-mouth." By
David Bell
Harvesting Leads from
Yahoo Groups.
If you own an internet business or you're involved in
an affliate program and you're having trouble getting traffic to your website
or gateway, consider Yahoo Groups as an option to expand your visibility. By
Isaiah Hull
Calls-To-Action:
Making Them Fit Makes All the Difference.
It was going so well, so what happened? Many copywriters
get off to a wonderful start: The headline is compelling, the body copy is benefit-filled,
but then comes the call-to-action and the whole thing falls apart. By
Karon Thackston
10
Effective Ways To Gain More New Ezine Subscribers.
1. Swap ads with other ezine publishers. By
Ken Hill
You Attract Who
You Are On The Internet!.
Being online is not only about getting your piece of pie,
it's also about what kind of pie you are getting. Your company is often being
measured by many other business people online. There are many ways that people
are keeping an eye on you. By Martin
Lemieux
A
Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing.
We all hate e-mail spam, right? I even have the coolest
software program that will help you combat spam and actually bounces the spam
e-mail straight back to the user. (http://www.mailwasher.net) By
Robin Nobles
You CAN Be a Great Salesperson!.
When you are in sales, you have the choice to be successful
or unsuccessful. The only one to set limits on your income and success is you!
A career in sales is a challenge. Use that challenge to motivate and excite
you. Meet and beat that challenge! By
Terri Seymour
Selling for Beginners.
Speak to almost any self employed professional and most
of them will say that they love their job but don't care much for selling their
services. Here’s some advice to help all those reluctant professionals
who need to sell to clients. By Ben Botes
Avoid
the Duds: 10 Strategies for Selecting "The Perfect Speaker".
Today, more than ever, the success of meetings relies
heavily on the strength of program content and presentation. Nothing can spoil
a meeting more than hiring the wrong speaker. That’s because speakers do more
than just convey the overall meeting message. By
Susan Friedmann
Determining Visitor Types.
The trade show floor is full of different types of people
with different agendas. Some people have specific goals for attending the show;
others do not. As an exhibitor your observation and questioning skills will
be your key to determining who may be a viable sales prospect. By
Susan Friedmann
Walking Talking Advertisements.
So you've made a sale. Great! By
Will Dylan
Tap
the Ultimate Source of Abundance: How to Put More of YOU into Your Business.
Corporations ignore consumers’ real needs…Company leaders
engage in questionable business practices…Business owners and employees do work
they don’t enjoy simply to pay the bills…such is the state of today’s business
world. By Amanda Murphy
Why Marketing
Fails: Situational Marketing 101.
There is a nuclear-strength “secret” weapon that 90% of
self-employed professionals are missing out on as they try to build their businesses.
It’s amazingly simple, amazingly powerful – and – amazingly overlooked! By
Amanda Murphy
What
you need to find success Online The Easy Way!.
What you need to find success Online The Easy Way! By
Damon Smith
An Approach
to Advertising on the Internet.
Budweiser has the frogs. McDonalds has Ronald. Goodyear
has the baby. Each of these companies has used different images as a means of
advertising with traditional media. Television, radio, and print ads have been
extremely successful in helping companies develop a successful brand image.
By Mike Barton
How
to Get the Right Clients and Avoid the Wrong Ones.
If you are like most service professionals and small business
owners one of your primary concerns is generating as many leads as possible.
And that may be your biggest mistake, resulting in wasting time on unqualified
prospects and working with to many clients you wish you didn't have to. By
Charlie Cook
Inside Google AdWords.
For those unfamiliar with Google Adwords, they are the
advertisements which appear in a table to the right side of your screen when
searching Google. These are paid advertising spots where advertisers bid on
keywords to determine their ads placement. By
Jennifer Ambrose
10 High
Powered Ways To Magnify Your Profits.
1. Give your prospects a f~ree trial of your software
product, service, or let them read the first chapter or two of your informational
product. By Ken Hill
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After the Speech.
Usually the emphasis on making an effective speech is
what you do in preparation before the presentation begins. But if you speak
very much, what you do after the speech can help you become a more effective
speaker. By Stephen D. Boyd
Creating a Powerful
Sales Presentation.
The quality of your sales presentation will often determine
whether a prospect buys from you or one of your competitors. However, experience
has taught me that most presentations lack pizzazz and are seldom compelling
enough to motivate the other person to make a buying decision. By
Kelley Robertson
How to Critique
Your Own Yellow Page Ad.
Forget what you know about your business Your goal is
to see your Yellow Page display advertisement the way a directory user sees
it. You can’t act like you know anything about your enterprise that isn’t there,
on the page. Look at your ad without pride or being identified with your operation.
By Dr. Lynella Grant
Incorporate Humor
in Your Next Speech.
Some speakers say, “I could never use humor in my speech;
I just don’t feel comfortable with it.” I believe that anyone can use humor
and that it is a valuable tool in speaking. By
Stephen D. Boyd
The Yin & Yang of
Internet Marketing.
Westerners believe opposites flow in a natural cycle always
replacing the other. They tend to look at things as black or white, right or
wrong, up or down, giving a separation and unrelated-ness in their perspective.
By Esther Smith