Articles Index >> Marketing
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Copywriting and Your
Five Senses.
In its most basic form, copywriting is, among other things,
the art of conveying a message in writing for the purpose of persuading someone
to do something. This is especially true when writing descriptive copy. By
Karon Thackston
The Five Rules
Of Influential Web Writing.
Building a professional reputation requires a campaign
founded on your words: the positions you endorse, the motions you advocate,
the accuracy of your vision. Writing for the Web can either establish your expert
credibility or destroy it. By Robert
Warren
Offer
Package Deals To Increase Profits And Sales.
An effective way to increase your profits and sales is
to bundle many products or services together into one package. This gives people
more reasons to buy your products and services. People also have come to believe
package deals are a better value. By
Nathan Holland
Marketing.
* Want to get more signups for your newsletter, ezine,
downline club, optin list? By Phil Basten
The Domino Theory.
Most of us know what dominos are and many of us have seen
those amazing demonstrations when a massive number of dominos are set in a somewhat
magical array and the creator pushes one domino over and they all fall down
in harmony one after the other. By Phil
Basten
Who Is Your Market
and Where Are They?.
An important part of planning your business is to know
who will use your products/services. By
Sonia Colon
Get In Touch
With Your Competition © 2004.
We all know that competition is an ugly word but competitors
are a fact of life in business. If your business can't compete with other businesses,
don't start it. You have to have some type of an edge. By
Sonia Colon
An Affable Article.
It doesn’t really matter who you are; you definitely know
something or know something differently. It is our particular sense of logic
and humour that make us interesting. By
Seamus Dolly
How To Get New Business.
Market, Market and then market some more. So many small
and home-business owners do what we call spot marketing. They market hard for
their business, get a response then stop marketing. By
Sue and Chuck DeFiore
Book Yourself Solid.
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE
EVEN IF YOU HATE MARKETING AND SELLING By
Michael Port
Testimonials
Convert Prospects Into Buyers.
Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to create their own credibility.
One of most powerful tools you can use for this is customer testimonials. By
Bob Leduc
Creating Marketing Fireworks.
If you live in a small town like mine on the Connecticut
coast, you will spend the 4th of July watching fireworks, along with everyone
else in town. Why is it that people love fireworks? By
Charlie Cook
Great Telephone Skills.
Having good telephone skills is crucial as the call may
be the catalyst for a prospective sale or provide vital counseling for a member
of public. By Colin Ong TS
10 Explosive
Ways To Elevate Your Sales.
1. Publish an ezine. By
Ken Hill
10 Killer Ways
To Multiply Your Sales.
Would you like to multiply your web site sales? Or course
you would, who wouldn't? :) Then take a close look at the following 10 killer
ways to multiply your sales... By Frank
Bauer
4
Questions to Answer Before Contacting a Book Agent.
Obtaining agency representation is your first step toward
getting profitably published. Most publishers won’t even look at unsolicited
manuscripts. By Roger C. Parker
How
to Avoid the 11 Biggest Mistakes of First Time Authors.
“If you want to change your life,” Harry Beckwith wrote
in The Invisible Touch, “write a book.” But writing a book can also be tremendously
frustrating and unrewarding. By Roger
C. Parker
Writing
a Book’s Marketing Plan for Maximum Profit.
Much has been written about book proposals. But less has
been written about book marketing plans. This is wrong! By
Roger C. Parker
Build
Credibility, Value and Trust on a Shoestring.
Setting priorities in your business? Your first job is
to sell. Selling is - writing the orders; receiving the cash; feeding the beast.
If you don't sell; the beast, (your business), dies. The impact of selling is
immediate. You may love it, but it is a beast. You need to feed it and control
it. By George Torok
The Working Case Study.
Next to white papers, case studies are the most popular
tool in the technical marketer's toolkit By
Christine Taylor
Engage Your
Customer – Write About Benefits.
Think quick. In 10 seconds, can you list the 5 key benefits
you offer your customers? By Glenn Murray
Are You Ready To
Research Your Market?.
Picture this. You develop some product or service, spend
countless hours making sure everything is just right, set up a beautiful web
site, make sure the ecommerce end is secure, and then release what you know
will be of utmost benefit to others. By
Dan J. Fry
How to write a press release.
A well structured press release in an excellent way of
receiving free publicity for very little effort and cost. By
Martin Bailey
Improving
Your Inter-Company Communications At No Cost.
It's all very well having a flashy (and expensive) advertising
campaign, backed up by a wealth of positive PR, but if your staff are not all
pulling in the same direction this could be the biggest leak in your plan. By
Martin Bailey
Visibility Equates
to Higher Profits.
One of the greatest challenges businesses face is how
to market cost effectively while gaining a good return on investment (ROI).
By Kathleen Gage
Demystifying
The Radically Different Keyword Results Provided By Overture and Wordtracker,
Part 1.
...because your online success depends on getting accurate
keyword counts! By Robin Nobles
Demystifying
The Radically Different Keyword Results Provided By Overture and Wordtracker,
Part 2.
...because your online success depends on getting accurate
keyword counts! (Continued from Part 1. Contact Robin@SearchEngineWorkshops.com
for the complete article.) By Robin Nobles
Demystifying
The Radically Different Keyword Results Provided By Overture and Wordtracker,
Part 3.
...because your online success depends on getting accurate
keyword counts! Part 3 (Continued from Part 2. Contact Robin@SearchEngineWorkshops.com
for the complete article.) By Robin Nobles
Where's Your Focus,
Money or Customer?.
Is your website Really useful? By
Andrew Henry
Evangelicals Frustrated
by Bush.
From an article by Ralph Z. Hallow THE WASHINGTON TIMES
By Bob King
Networked
Markets Are Democratic, Structured Markets Are Republican
Today I was checking out Michelle's A Small Victory. There
are threads on self-publishing that mutated into a dispute about trolls, who
was a troll, and whether linking to Little Green Footballs was as "un-nuanced"
as linking to "Democratic Underground." By
Bob King
Reciprocal
Linking Overload-Any old link back will do?.
Are you attempting to become a Google junior by adding
thousands of links on your site? Don’t bother, listen to these facts first.
By Derek Arnold
The
Mystery of the Magical Keyword Density Formula.
Keyword density. When it comes to SEO copywriting, this
has to be one of the most talked about subjects. Why? Because keywords are the
very foundation of search engine copywriting. Without keywords we wouldn’t even
have SEO copywriting. By Karon Thackston
Are Your Emails Gettting
Through?.
If sending email to a mailing list is part of your markëting
or business building strategy, you want to make sure your messages are reaching
your audience. By Charlie Cook
Does Your Message Pass
the Test?.
Develop an effective benefit message and you’re well on
your way to building your company’s entire marketing program. After all, you
need focus to create success. Without it you can wind up expending effort without
getting the reward (income, that is) you’re looking for. By
Claire Cunningham
What A Newsletter
Can Do For Your Business.
Newsletters are often thought of as easy, do-it-yourself
communications projects. The reality is different…and that can be discouraging.
By Claire Cunningham
Planting Bare Root Roses.
The following article was written by David G. Hallstrom
for and originally published by National Realtors Directory.com. By
David G. Hallstrom
Expose Yourself !.
That's what you need to do, if you want to maximize the
traffic to your website. You need to expose yourself to as many pairs of eyes
as you possibly can. By Jim Peters
20
Ideas for creating traffic rich, search engine friendly pages.
Sometimes questions will arise around the subject of gateway
information pages or doorway pages. People have heard that "doorway pages" are
BAD and some have stated that search engines "hate doorway pages". By
John Alexander
50%
of Yellow Page Directory Users are Looking for Just One Thing.
Directory Users Seek Information about Location First
People who open the Yellow Pages already have a desire to buy. That sets it
apart from all other advertising media. For a brief time, the eager-to-buy directory
user checks the competition, to see what each of them offers. By
Dr. Lynella Grant
Wordtracker
Wisdom: Common keyword questions and Answers.
One of my favorite subjects to teach on at our live SEO
Mastery Workshops is that of keyword research and the behavior of a specific
target audience using my all time favorite research tool, Wordtracker. By
John Alexander
Book Club Sales
-- Increasing the Odds.
What is a book club sale? It is actually a rights sale
or a licensing agreement: you are granting permission to a book club the right
to “borrow” your work. You have written a book, and now you are allowing a book
club to print and distribute your book to its members. By
Joni Hamilton
Creating a Winning Logo.
Creating a logo to get you noticed. By
Philip Gillespie
10 Sure
Fire Ways To Get More Ezine Subscribers.
1. Place testimonials for your ezine on your site. By
Ken Hill
11 Steps to "Sticky" Web
Site!.
An attractive and user-friendly Web site is crucial to
attracting prospects and holding their interest. Seems obvious, yet poor design
and even more poorly written content clutter the Web. By
Collette Gillian
PR: The Wildcard
Marketing Strategy.
What is the true purpose of public relations and how can
it really help impact the growth of your small business? In order for the media
to succeed, they need information that is both useful and entertaining for their
readers. This is where you, the business owner or marketing executive, come
in. By Dali Singh
Three Reasons
To Host Your Own Teleconference.
Top companies have been doing it for years. By
Tom Parker
Guide to a Profitable
Marketing Mix.
You may have heard the term Marketing Mix used in connection
with marketing planning. By Bobette Kyle
The
Added Effectiveness of Promotional Products in Your Marketing Plan.
Recently, I stopped by a new car wash in my town and while
preparing to insert my six quarters into the machine to start the cleaning process,
the owner came over to me and thanked me for stopping in. He also handed me
a pen that had the name and address of the car wash imprinted on it. By
Ethan Woods
Where
to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had..
There is a rather famous true story called “Acres of Diamonds”.
By Jay L. Abraham
Some
of The Best Ways To Get Visitors To Your Site.
Before building a site there are many things that you
need to take in mind. For example, how are you going to design your site, what
is it going to cost you, how long will it take you to build, etc. By
Jonathon White
The
Ultimate PR Edge: Getting Reporters To Open Your E-Mails.
You know that getting publicity is vital to the health
of your business. You probably also know that e-mail is the way most publicity
seekers get in touch with reporters to score that precious coverage. Here’s
what you don’t know: The vast majority of e-mails sent to journalists never
get read. By Bill Stoller
Guest Articles:
Good for Some, Bad for Others.
A recent debate started me thinking about how some marketing
strategies can be right for one Web site, but wrong for another depending on
the site’s purpose and the underlying reasoning behind the action. By
Bobette Kyle
10 Ways To Make Your
Sales Soaring.
1. Maximize the effectiveness of your banner ads. Don't
just use the same ad on every banner, use a variety to attract the greatest
number of clickers. Use a banner system, which changes the banners at you website.See:
http://www.domainregistry.de By Hans
Peter Oswald
Turning Challenge
Into Opportunity.
There is a common saying that whenever you are presented
with a problem or a challenge, you should turn it into an opportunity. Some
of the people who have mastered this concept are; the United States Government,
Large Corporations, Self Made Millionaires. By
Jeff Solochek
10
Steps to Getting Paid for Your Marketing Materials.
How many times have you heard the same sound bites come
out of your mouth to your clients, prospects, and audiences, almost boring yourself
to tears in the process? Imagine generating money directly from those sound
bites, from those pearls of wisdom that effortlessly trip off your tongue. By
Paulette Ensign
Everybody Loves
Raymond....You Should Too!.
Popular TV Series Provides a Powerful Marketing Lesson
By Will Dylan
What Is
The Secret To Motivating Your Downline?.
I just snapped. By
David B. Ledoux
Increase
SEO Sales by Teaching Clients about SEO Truths.
In private consultations with some Search Engine Optimizers
I am always amazed at how many people feel it's necessary to hype things up
in order to sell their search engine placement services. By
John Alexander
The
10 Commandments of Guerrilla Marketing Design.
Guerrilla Marketing Design is more an attitude than a
system of do’s and don’ts. It’s an attitude that emphasizes the efficient and
memorable delivery of information. By
Roger C. Parker
The 8 Biggest
Newsletter Marketing Mistakes.
Newsletter publishing has always made a lot of sense.
It makes sense for firms to target their advertising dollars to clients and
prospects that have expressed interest in their products and services. By
Roger C. Parker
The 12
Most Common Newsletter Design Mistakes.
Your newsletter’s success depends on its design. An attractive,
easy to read newsletter encourages readers to pay attention to your message.
However, cluttered, hard to read newsletters discourage readership – no matter
how good the ideas contained inside. By
Roger C. Parker
Not Common But
Effective Free Marketing.
We all know the many "free" traffic producing avenues.
By Tracy Finney
10 Ways To Improve
Your Print Ads.
1) Include a coupon in your large ads. This can increase
response from 25 to 100 percent. Your coupon could offer the prospect your brochure
or catalog. By David Coyne
How
to Market Your Web Site with Ethical Linking..
Your web site's search engine rankings are determined
in part by the popularity of your site. This link popularity is a function of
the quality and number of other web sites that link to your site. By
Gary Nappe
Satisfied
Employees, A Powerful Marketing Strategy.
Even in today’s still uncertain economic times, there
are companies who are doing extraordinarily well. By
Kathleen Gage
Top 3 Rules for
Writing Effective Copy.
One thing all successful Internet marketers have in common
is that they're good copywriters. If you want to have a profitable online business,
you need to know how to write a copy that motivates people to buy your product...
a copy that sells! By Ladan Lashkari
Focus on Your Target Audience!.
Search engine optimizers often forget who our true audience
really is. We get so wrapped up in trying to please the search engines that
we forget to focus on our target audience: our users. By
Robin Nobles
Sponsorship:
A Key to Powerful Marketing.
Sponsorship is the fastest growing form of marketing in
the U.S. It is still very much in its infancy, especially in the trade show
arena. By Susan A. Friedmann
7 Strategies
for Handling Last Minute Meetings.
Have you ever found yourself having to scramble to organize
a meeting at the last minute? Wouldn’t it be nice that if and when this daunting
situation arose, you were well prepared with all necessary information ready
at your fingertips? That’s why I’ve developed the following seven survival By
Susan Friedmann
How
to Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate
the Whole Process.
This article will show you how to cut your printing costs
to a penny and have your postcards addressed for free without doing it all yourself,
reducing the time you invest in your mailing to almost nothing. By
Jason Van Orden
4 Marketing Myths
Threaten Your Sales.
These 4 marketing myths can cause you to lose sales if
you base your marketing decisions on them. But the related marketing tips I
included with each myth will boost your sales if you act on them instead. By
Bob Leduc
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Exploring
Beyond Keywords Into Behavioral Research.
If you have ever studied search engine optimization, then
you'll know that most educators place tremendous importance on performing good
keyword research. After all, it's true that we need to optimize our pages for
the best phrases, or we will never realize our true traffic potential. By
John Alexander
Discover
Which Sales Triggers Are Most Effective When Mixed With SEO!.
We all know the importance of gaining top visibility to
a specific target audience on the major search engines. After all, you really
need qualified traffic or those who are actually searching for goods and services
that you are offering. By John Alexander
How
To Choose Keywords Before they Skyrocket in Popularity.
Long before the days of researching phrases with the helpful
online resources of today, the art of keyword/phrase selection was often left
just to guesswork. However, guesswork by today's highly competitive standards
is just not good enough. By John Alexander
How
to use Emotional Content to Increase Visitor Response.
Did you know that many folks make "buying decisions" when
they are moved emotionally? Other traditional medias have made the most of these
principles and taken advantage of them for many years, whether it be a TV commercial
or an ad in a magazine. By John Alexander