Articles Index >> Marketing
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Organizing
Your Data to Write Better Copy.
Last quarter I talked about interviewing / gathering data.
So now you’ve got several thousand words of notes, hopefully digitally recorded.
What comes next? By Neroli Lacey
Better Copy: The
Interview is the Key.
Most of us spend our days persuading others to buy our
service, product or idea. Here is how to create powerful marketing copy to make
your job easier: INTERVIEW YOURSELF. By
Neroli Lacey
The
Psychology of Urgency: Make Them Want It Now!.
“I’ll think it over and get back to you.” “Sure, we’ll
do that someday.” “I need to check with my colleagues.” “Give me a call next
month, then we can set a date.” By Scott
Moldenhauer
As a Realtor,
How Do I Attract Listings?.
Have you ever noticed that despite the massive number
of Realtors in your area, only a hand full are making a fortune selling real
estate? Regardless of who these realtors work for; GMAC, Century 21, REMax,
they are extremely successful where others in their office are barely scraping
by. By Barrett Niehus
PR
Works! 15 Ways To Make Your Press Release Stand Out From the Crowd.
Do editors of newspapers, magazines and online news sites
really use press releases? Too right they do. In fact, the press release is
one of the most effective forms of publicity. By
Julia Hyde
The
Psychology of Urgency: Make Them Want It Now!.
“I’ll think it over and get back to you.” “Sure, we’ll
do that someday.” “I need to check with my colleagues.” “Give me a call next
month, then we can set a date.” By Scott
Moldenhauer
Lead Generation
Using Traffic Exchanges.
Leads have always been the lifeblood of any business.
If you have no leads, you have no business. Everyone knows that, but the thing
killing everybody out there is how to get leads for your business without going
broke in the process. By Jimmy Boyd
10
Classic Ways To Successfully Use Autoresponders.
1. Use your autoresponders to conduct simple polls. By
Ken Hill
Why Split-Run Testing
Does Not Work....
There is a wealth of information out there about the benefits
of split-run testing or how to conduct such tests, and a huge selection of software
solutions that help to implement it. By
Konstantin Goudkov
Mobile Marketing
A New Age Strategy.
More and more companies seem to be looking for new and
innovative ways to market their products. Overlooking most of the traditional
marketing techniques, more companies are pioneering the relatively new mobile
marketing campaign. By Derrick Johnson
Ten
Secrets of Super Successful Meeting Planners.
Whoever said that being a meeting planner was easy, lied!
Rather, it should be classified under the tough and demanding job category.
But, along with being tough, it’s also fun, exciting, exhilarating, stimulating,
and never, never boring. By Susan Friedmann
Cutting Down Your
Trade Show Budget.
Whenever a recession or volatility threatens the economy,
companies immediately look at where they can cut budgets. Without much forethought,
the first to hit the block is inevitably training, followed closely behind by
marketing. By Susan Friedmann
How To Blog, And Why You
Should!.
First, a quick definition for those who do not know what
a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated
page of your thoughts, ideas, links - whatever. By
Stuart Reid
When Is An Ad Not An Ad?.
One marketing technique used by advertisers old and new
is to conceal sales pages as something else. By
Stuart Reid
Is
a High Search Engine Ranking Important for YOU?.
In the process of designing a website for clients the
question inevitibly arises "How do I get a good search engine ranking?". This
is a very good point and the answer is not as clear cut as you may think. By
Andy White
7 BIG Ideas for Better eMail.
More about eMail from BIG Mike McDaniel. By
BIG Mike McDaniel
Real Estate
Marketing, Do You Use Direct Mail?.
Prospecting for leads is by far the most difficult part
of being a Realtor or small business professional. In fact, lead development
is by far the most expensive and time consuming aspect of your job. By
Barrett Niehus
Ebook
Rebranding - The New Ebook Marketing Power?.
Well, it is definitely yes! By
Joe Lee
Guerilla
Marketing Lesson 2: Why Do People Call Me?.
Before we begin, I want you to think about how many times
you actually sought out an advertisement. How did you know where to look for
it? Why did you choose that one? Whether you know it or not, the number of times
you were exposed to the message has a huge impact on you. By
Barrett Niehus
5 Steps to
Build Your Own Subscriber List.
Let me ask you this ‘Who can you sell your products or
services to over and over again?’ By
Bob Kosimov
Build Relationships.
Personal marketing makes it easier to sell, by building
relationships nurtured on awareness, value and trust. Make your relationships
more fruitful by making them personal. By
George Torok
Copywriting Is Not
One-Size-Fits-All.
I was in shock. Honestly, I shook my head when I read
his email. I meant no disrespect; I just couldn’t believe he really felt that
way. By Karon Thackston
Does your Book
Cover Pass the “Ignore” Test?.
Your book cover is the first impression a potential client
has with your book. The book cover design and message will determine if your
book will be ignored or bought. By Ovi
Dogar - The CoversExpert
Creating
Great Charts for Persuasive Trade Show Presentations.
A well-designed chart can be one of the most persuasive
elements of your trade show booth display and literature. It illustrates to
your customers why your product is the obvious solution to one of their specific
needs. It can communicate major benefits or features more clearly than words
can. By Rena Klingenberg
Five
Tips for Trade Show Success on a Small Budget.
No matter how small your marketing budget, your business
can afford to have a successful presence at trade shows without incurring big
expenses. Here are five tips for exhibiting in trade shows inexpensively: By
Rena Klingenberg
How To Get Slightly
Famous in Print.
Early in my career, I wrote an article for a small business
magazine about self-publishing as a marketing tool for businesses. Because I
specialize in helping businesses get into print, the article only took a few
hours to write. A few months later it was published. By
Steven Van Yoder
To Lead or Not to Lead?.
Working with Leads or Opt-In Clients can be very confusing
at times, Some people will tell you that Leads are not a good source of advertising
while others will say that you can not get much better ways of Advertising..
By Damon Smith
Optimizing
Online Catalog Copy for the Search Engines.
It only makes sense. You have an e-commerce catalog site.
You want lots of visitors to come to your site and buy. The best (and most cost-effective)
way to do that is with great search engine placement. By
Karon Thackston
Secrets
of Building and Maintaining Marketing Momentum.
RETS OF BUILDING AND MAINTAINING MARKETING MOMENTUM By
Charlie Cook Some people seem to steadily increase their income while others
just make enough to pay the bills. By
Charlie Cook
How
to Reach Purchasing Agents of Big Corporations.
Now business owners and sales professionals can develop
a Faster and Easier method of selling to big corporations, Hospitals and Universities,
Government Agencies (State, County levels), and other medium enterprises...
as well as K-12 (Kindergarten through 12th grade). By
A. Asubana
8
Effective Ezine Publishing Tips To Put You Ahead Of The Game.
1. Swap sponsor, feature, or solo ads with other ezine
publishers. By Ken Hill
12 Tips to Network
Your Way to Success.
Lots of people network but few reap the rewards of zeroing
in on their potential when it comes to networking. Here are some tips to help
fill the gap between where you are now and where you can be. By
Beth Tabak
The Buzz About
Links - What About Yours?.
These days, if you pay any attention to even a small portion
about what goes on with web advertising, you're sure to hear about getting more
links for your own web site. By Martin
Lemieux
10 Tips to Use Giveaways
Effectively.
Walk around any trade or consumer show and you will be
able to collect a bag full of advertising specialties, or giveaway items all
designed to promote. But look a little more closely. By
Susan Friedmann
17 Tips for Bringing
Your Event to Life.
Your job as an event planner doesn't stop with the meeting
in the company boardroom. By Susan Friedmann
Why
Most People Fail at Marketing Anything on the Internet.
Dear Friend, By
Dan Hamilton
Why USPs Don't Work.
The USP (Unique Selling Proposition) is based on the assumption
that if you can't be better than the competition then being different will usually
suffice. By Debbie Jenkins
3 Fastest
Ways To Get Traffic To Any Website.
After all the debate over website design, shopping carts
and credit card processors, every website owner eventually comes to the startling
realization that they need one more thing to survive - website traffic! By
Jim Edwards
How
to Choose the Autoresponder Right for Your Business?.
Let's give a definition to autoresponder first. So, what
is an autoresponder? Think of it as a 'fax on demand' service. When a customer
sends an e-mail to the autoresponder address, this smart 'robot' sends back
an e-mail response, usually informative letter. By
Bob Kosimov
3 Reasons
to Tap into the Power of Publicity.
Publicity is obtaining editorial coverage or features
for your business. Publicity is getting your business reported as news. Examples
of publicity are newspaper and magazine articles, radio and television interviews
and Internet forums and much more. By
Jenna-Lyn Rounsaville Roman
Don't Baffle Me. Talk to Me..
Congratulations, all you Internet marketing people you.
You now command a whopping 3% of total advertising and marketing budget. Hey,
it's better than, well...2%. And the number is trending higher. That's good
too. By Andrew Eklund
11 Powerful Marketing Tips.
Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are you using? By
Bob Leduc
Moving
Beyond Marketing Rituals to Increase Profits.
You're at a networking meeting and someone asks for your
business card. You hand them a fairly typical card with your company's name,
your name and title, and contact information on it. What happens next? Do they
get in touch with you? Do they become a client? By
Charlie Cook
Why Can't You Have High
Rankings?.
Online Advertising By
Carmen Bethel
Why do
many people fail in Affiliate Marketing!.
Affiliate marketing has been around on the Web for quite
sometime now, but there are still a lot of people who doesn't know much or even
nothing about it. Most of the people that don't know about affiliate marketing
and has just discovered it normally thinks that they can make a quick buck or
two. By Jonathon White
Free Marketing Tips.
Dumb Excuse #1 By
Mark James
You
Can't Direct the Wind but You Can Adjust the Sails.
Dear Friend, By
Dan Hamilton
Why
Most People Fail at Marketing Anything on the Internet.
Dear Friend, By
Dan Hamilton
Internet
Affiliate Marketing 101 - It's All About Relationships.
So you've found the perfect affiliate program, you've
signed up and they gave you a website....now what? "They" say that "all you
have to do" is drive traffic to your site...but you don'thave a clue where to
begin... By Glenn Beach
Combine
Your Yellow Page Ad and Web Site for Maximum Profits.
A Yellow Page Ad isn't Enough Any More By
Dr. Lynella Grant
Five Keys
To Leaner and Meaner Copywriting.
Grab 'em and don't lose 'em. Every marketer knows that
one. Human beings have very short attention spans, so you can't afford to waste
your prospect's time - give them the good stuff and then let them go as soon
as you can. By Robert Warren
Why Your Ad Failed.
So you spent good money on an ad, put it in a magazine
or newspaper, and waited patiently for phone calls that didn't materialize.
You're upset: you feel that you've wasted money and time, and now you're convinced
that advertising doesn't work. By Robert
Warren
Avoid The Big Advertising
Mistakes.
Is your advertising copy getting the results you want?
If not, look at your current marketing to see if you're making one of the major
copywriting mistakes: By Robert Warren
Segmenting
Your Target Audience Through Your Copywriting.
Ask any copywriter what the first commandment of copywriting
is and they’ll quickly tell you “Know Thy Target Audience.” In order to write
effectively you have to know this one group of people and know them well. By
Karon Thackston
7 Super Ways To Drum
Up More Sales.
1. Use subheads throughout your ad copy. By
Ken Hill
Why Most Marketing
Videos Don’t Work.
Every now and then I will meet someone who has commissioned
a marketing video that did not work for their company. It is a sad state of
affairs and it is avoidable. By Marie-Claire
Ross
Get Over Your Resistance
to Sales.
I have found that there are two best ways to eliminate
your fear or resistance to sales. First, become so familiar with your product/service
and any objections that might surface, that you simply can’t be flustered during
a sales call. By Audrey Burton
5 Ways to
Mine Gold From Your Testimonials.
One often-overlooked asset of your business is the testimonials
you receive from happy, satisfied customers. Most businesses receive favorable
customer comments and testimonials, but few translate these powerful marketing
weapons into additional sales. By Roger
C. Parker
5 Ways
to Educate Your Prospects for More Sales.
5 Ways to Educate Your Prospects for More Sales By
Roger C. Parker
Internet Advertising
Schemes to Avoid.
For those of you who have Home Businesses on the Internet,
you know by now that you have to develop a steady stream of traffic to your
website in order to produce enough sales to grow and substantiate your business.
Bottom line…no traffic = no sales. No sales = failed business. By
Rebecca Gilbert
Find Your Niche
& Follow It - Part 1.
In this series of articles I'm going to show you how to
find out if there's a hungry crowd for your information product BEFORE you write
a single word. By Rob Taylor
7 Ways
To Get More Repeat Traffic To Your Site.
1. Make all or part of your site into a valuable directory.
By Ken Hill
Keyword Research Made Simple!.
Keyword Research is the first task in optimizing your
web site and pay-per-click campaign. Here you need to know what keywords your
target group is using. By Kim Thaysen
Use
Targeted Decorating To Get A Higher Price For Your House.
This article will show you how to sell your home quicker,
get a higher price for it by using smart decorating techniques. By
Neeraj Varma
What Is the
Most Effective Way to Advertise?.
Bob from Ottawa wrote to ask, "What is the most effective
way to advertise locally at a friendly price. Thinking of postcards..." By
Charlie Cook
Getting
Web Site Traffic in Less Than One Day.
Every web site owner has wanted to drive additional traffic
to their web site – and of course we’re all in a big hurry to do it. By
Cheap Hosting Directory
What Does Your Business
Card Say?.
Business cards are the most underutilized and misunderstood
marketing tool in business. Many people spend the bucks for cards and don't
make an effort to get them into the hands of those who can hire them or buy
from them. By BIG Mike McDaniel
How
to Network Effectively to Secure Freelance Work.
When freelancers ask me what type of marketing is the
easiest, costs the least, and yields the best results, I don't hesitate to recommend
networking. Networking satisfies two primary prerequisites to secure clients.
These two prerequisites are: By Brian
Konradt
Promotional Vehicles.
It is difficult to miss a Hummer, but how many companies
could afford to run one to promote their business? The answer is, of course,
very few and it is doubtful whether GM's overgrown offspring would be the most
suitable promotional vehicle for many of them. By
Chris Smith
Powerful Direct Marketing
Numbers.
Direct Marketing works! By
Larry Brophy
Keeping
It Real: The Only Copywriting Trick That Works.
Much of today's accepted copywriting wisdom comes from
old books written for a different, quieter world. By
Robert Warren
Handling Questions
with Authority.
At some point in your presentation you will be expected
to answer questions from your audience. They might have some burning questions
that need to be answered before they buy into your message. By
George Torok
11
FREE Ways How To Explode Your Website Traffic Hit Counter.
Every website needs traffic because without traffic it's
impossible to sell anything. Here are 11 simple ways how you can get your website
hit counter explode. By www.affila.com
Good Logos Make Great
Sales Tools.
Every day, the average person is exposed to millions of
visual stimuli including hundreds of company logos. By
Chris Smith
MLM
Cyanide Pills: Top 5 Sure-fire Ways to Kill Your Network Marketing Business.
If I walk down the street today, telling people about
my network marketing opportunity, and someone asks me "Isn't that a pyramid
scheme?", then that guy is bound to get a hard knock on the head. By
Gobala Krishnan
Double
the Effectiveness of Your Company Brochure.
Let's face it - most brochures go straight into the bin.
But if you know the big mistake to avoid, as well as the secret to make people
keep your brochure - and read it, over and over again - you're laughing. By
Frauke Nonnenmacher