Articles Index >> Marketing
Page 4 of 17 |
4 |
Using Your
Web Site to Grow Your Business.
A snowplow operator in a New Jersey suburb was hailed
by a woman asking him to plow her driveway so she could get out. Wading through
less than a foot of fluffy snow to her SUV, he asked her why she didn't put
it into four wheel drive and simply back out. By
Charlie Cook
Image is Everything!.
Marketing is an integral part to any business, especially
for a Virtual Assistance who has to rely on a professional and creative image.
How you get the word out about your VA service can have a tremendous impact
on the success of your business. By Janice
Byer, CCVA, MVA
A Newsletter
Is Worth A Thousand Words – Part 1.
There are many, many ways of marketing your business that
don’t have to cost an arm and a leg. They are all great ways of ensuring that
your contacts are aware of what you do and whom you can help. By
Janice Byer, CCVA, MVA
A Newsletter
Is Worth A Thousand Words – Part 2.
In Part 1 of our article on newsletters, we discussed
the benefits of a newsletter and there various formats they can be designed
in. In Part 2, we will discuss what kind of content to include, where to find
that content and how to promote your newsletter. By
Janice Byer, CCVA, MVA
Using Technology
to Manage Customer Loyalty.
Don’t let your customer satisfaction research initiative
collect dust on a shelf. Integrate technology with research to optimize the
use of customer information. By Richard
Cunningham
The Truth in Advertising.
Most of us have seen at least a dozen different toothpaste
commercials that claim, "Three out of four dentists recommend...." You may have
wondered, as I did, how each of these claims could be possibly be true. By
Jane Jarvis
How to Get
Started on Your Marketing Plan.
When developing or updating a marketing plan, knowing
where to start is often a challenge. To better develop effective marketing strategies,
begin by gathering information about both your business and the larger business
environment (competition, trends, statistics, etc). By
Bobette Kyle
Is Your Marketing
Message Holding You Back?.
Your marketing message is like a key. If you've got the
right one, it will help you unlock doors to new business and start the process
of converting them to clients. By Charlie
Cook
Make the Media Your Friend.
The media (newspaper, radio, television) can be of enormous
help to the small and home based business. So, it is very important that you
develop a relationship with them. By
Sue and Chuck DeFiore
Balancing Your Promotions.
Promotion of your online business may take a variety of
directions. Some will bring more success than others. Every one is important
to consider when you are trying to open the door to visitors to your site. By
Larry Johnson
Public
Relations Strategies: Focus PR Campaigns with Media Coverage Analysis.
Prior to launching a new public relations campaign, evaluate
the media coverage you’ve gained and dig deep into the coverage your competition
has received. By Richard Cunningham
The
Most Important Question To Ask About Your Web Site!.
When you design a website how do you start ? By
Martin Gateshill
Measure for Measure.
Can you imagine playing hockey without a goal? Basketball
without hoops and nets? Football without a goal line? Golfing without holes
or greens? By Ed Newman
Positioning For Success:.
According to military historian David Chandler the campaigns
of Napoleon Bonaparte consistently rose above the expected. For more than 20
years Napoleon showed genius and skill as a general on the field of battle.
By Ed Newman
Top 3 Free Marketing
Techniques.
If you have zero budget then this is the article for you.
In this article I will discuss the best ways to market your website for free.
By Michael Mclaughlin
Tips
for Increasing Your Profits with Gift Certificates.
Offering gift certificates is an excellent way of increasing
sales by solving your customers’ gift-giving problems. Often people would like
to give your products as gifts, but are hesitant to choose a specific item for
someone. By Rena Klingenberg
E-Newsletter
Layout: Add White Space to Improve Readability.
White space in newsletters is like pausing in conversation.
Take a breath now and then to avoid overwhelming the reader. By
Richard Cunningham
Are You Marketing
to Your Potential?.
Many small business owners struggle to grow their businesses
only to find themselves stuck in a morass of marketing, management and delivery
tasks. By Charlie Cook
5
Magical Steps For Creating A Profitably Potent Affiliate Program!.
There are a few reasons why your affiliate program isn't
bringing in the traffic and profits you've always hoped for. And below, I've
outlined 5 quick ways to change that so you can get more traffic and profits
using the power of "super" affiliates. By
Grady Smith
A Corporate Facelift
With Sound Bytes.
If Baby Boomers can get botox and tummy tucks, then why
don’t companies receive facelifts to improve their image as well? The telephone
is the lifeblood of any business. Use it respectfully. Don’t leave your clients
on-hold to listen to radio static or elevator music. By
R.J. Paradee
Should You Write a Book?.
One morning, you open your inbox and find several e-mails
that will boost your business. There is an invitation to speak at a local group
comprised of your best prospects. Several emails have arrived from people who've
"heard of you" and inquire about your services. By
Steven Van Yoder
To Survey Or Not To Survey.
I have learned over the years that when it comes to online
marketing as I know it, it's not about what I want in my business.It's really
about what people who visit my website want. For awhile I didn't understand
that philosophy. How do I find out what people want? By
Dave Weeks
Successful
Sales People Know Which Differentiators Matter.
Know where to focus. Not everyone evaluates product solutions
with the same decision criteria. By Richard
Cunningham
12 Sure-Fire
Steps To Improve Your Retail Sales.
The purpose of any business is to bring in customers,
and it can only be accomplished through marketing. If your cash registers don't
ring, something is wrong and you had better find out what is wrong fast. Because
in today's competitive retail world... getting results is what counts. By
Bob Nelson
5 Ways to
Generate Leads with Your Web Site.
If you sell services one of the biggest challenges is
identifying qualified prospects who want what you have to offer and are ready
to buy. It is possible to waste time on cold calls and other marketing activities
that turn up little in the way of sales. By
Charlie Cook
Testosterone
Free Marketing for Women in Business.
Are Your Lack of Marketing Skills Holding You Back From
the Success You Deserve? By Denise Michaels
El Marketing,
Das Marketing, Le Marketing.
While reviewing site stats, I noticed 18 foreign countries
as domain origins. This prompts my curiosity. Should I hone my marketing efforts
to serve these visitors effectively in their native tongue? My college age daughter
studies French, German, and Spanish simultaneously. By
A. Raymond Randall, Jr.
How to
Get People to Read Your Ads Like CRAZY!.
Rule One :- The Headline By
Neil Moran
Free Ezine Advertising
That Works!.
When I say free ezine advertising, I'm not talking about
the free ezine ads that some publishers offer, this technique is FAR more powerful
than that. By Neil Moran
Go To Work In Your UNDERPANTS!.
A Step-By-Step Guide for creating imaginative order pulling
adverts for both on and offline marketing By
Neil Moran
Don’t
Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate.
Volume-based filtering may be pre-sorting your marketing
messages to the bulk folder or worse. By
Richard Cunningham
The
Four Seasons of Publicity - Building an All-Year Publicity Machine.
If you’re like most publicity seekers, you probably think
one project at a time. You’ve got a new product coming out in April, so you
send out a release in March. You’ve hired a new executive, you’ll put out a
release when she’s on board, etc. By
Bill Stoller
Explaining What
You Do in 15 Seconds.
You're in the elevator and your friend John introduces
you to Barbara who is the CEO of one of the companies you'd like to do business
with. Barbara asks, "What do you do?" By
Charlie Cook
Marketing and the Hired
Guerrilla.
It’s a jungle out there, so know and use your guerrilla
marketing tactics! Jay Conrad Levinson wrote the book that started it all, the
popular guerrilla marketing series. He has compiled a list of 100 tactics –
most of them fr*ee – that savvy business leaders use. By
Claire-Jean Korzenewski
Press
Releases Can Increase Search Engine Positioning.
When you write a press release, what is your ultimate
goal? No doubt, getting the information to as many publications and on as many
Web sites as possible. The focus lies in moving outward… taking the press release
to as many *other* sources as possible. By
Karon Thackston
7
Super Ways To Use Autoresponders To Increase Your Sales.
1. Use your autoresponder to publish an ezine. By
Ken Hill
Online Testing Optimization.
Simply put, online testing involves keying each different
test variable with a unique identifying code (so each desired response can be
tracked to its source), running the test campaign, keeping records, and tabulating
and comparing the results. By Michel
Richer
Don't
Work with Jerks: How to Recognize a Difficult Client Early....
Five minutes into the call I knew this client was going
to make my life miserable. The problem was, I already said "Yes." By
Milana Leshinsky
Marketing
Tips- Who Are You Competing With?.
Before you can market, you need to know who you are marketing
to. Who is your customer? How will you market? Will you cold call, mail, set
appointments or employ a walk in approach? Be careful with the walk in approach
as many businesses do not permit soliciting. By
Sue and Chuck DeFiore
How Can I Get Name Recognition?.
Some of the ways in which to get your "name out there"
are to call your local television and radio stations, and ascertain whether
there is a medium you can get your name in. A very good source are public stations
that hold auctions, at which you can donate your services. By
Sue and Chuck DeFiore
Where Can I Get Clients
From?.
The following tips have come from a wide variety of sources;
some from other successful businesses we know, some from our Home-Based and
Small Business Support Group meetings and some we've developed by trial and
error. By Sue and Chuck DeFiore
Your 30 Second Commercial.
This tip is so simple, that many people we've talked with
never bother using it, but it is highly effective. Prepare a 30 second verbal
commercial about what your business offers. This should be 50 words or less,
and practice saying it until it becomes second nature. By
Sue and Chuck DeFiore
Marketing Tips - Advertising.
Typical methods of advertising-newspapers, radio and television
are effective if used properly, but there are other, less expensive ways to
get your company's name out. By Sue and
Chuck DeFiore
Frodo's
Journey: What It Can Teach You About Marketing Your Small Business.
Just recently, I took a break and caught "The Return of
the King" at the movie theater. At the same time, I was pondering a topic for
this article. As often happens, the themes and timing converged. By
Dr. Rachna D. Jain
Product
Review- Quick and Easy Ways to Instantly Mine Pure Gold from WordTracker.
The other day I was surfing the net looking for resources
relating to WordTracker. WordTracker is, in my opinion, one of the top two market
research tools on the net. The problem is that very few people understand how
to harness the real power this service provides. By
Keith Baxter
Internet Marketing for
Dummies!.
There are many people every day jumping into the online
world. With more and more people using the internet the floodgates of internet
users are opening wider everyday. By
Keith E Bryan
Success Guaranteed
With Your Opt In List.
Some time ago I was thinking about the best and most foolproof
way to earn great income on internet. I came to conclusion that success in internet
marketing can be reached with my own opt in list. That is why I wrote this article.
By Ron Pioneer
8 Common Marketing Mistakes.
Advertising can be one of the fastest ways to market and
grow your business or it can be one of the quickest ways to go out of business.
With the right ad you can attract clients to your business and increase your
profits. With the wrong ad you can spend your way into bankruptcy. By
Charlie Cook
Search
Engine Marketing: Are You Accidentally Hiding From Potential Customers?.
You may be hiding if the search engines can’t ‘see’ all
of your site’s relevant content. By Richard
Cunningham
The Financial
Power of Gay Weddings – Q & A.
The Financial Power of Gay Weddings – Q & A By
Marianne Puechl
Selecting
The Title Of Your Link Exchanges.
I want to touch base with selecting the title of the links
that are added to other sites. Adding your link on another site is very important
for your search engine saturation and rankings. By
Martin Lemieux
Top
10 Lessons for Small Business Success... As learned from my Twin 3 year olds.
Small business success is very similar to learning to
walk, talk and spell. The basics have to be understood before moving on to the
next step. I am blessed to have twin 3 year old girls in my life and am amazed
constantly how much I learn from them on a daily basis. By
Troy D White
Creative
Marketing Tips … “Simple Things You Can Use In Your Business To Attract More
Clients”.
The single most important activity you can do in your
small business is create a unique marketing strategy and plan. By
Troy D White
Vision
Music USA Takes Their Services To The Next Level.
March 1, 2004- Vision Music USA, LLC an independent musician’s
resource specializing in Artist Development is now offering many new services
to help musicians, including Merchandise, Graphic Design, Website Design and
CD Duplication to name a few. By Keith
"MuzikMan" Hannaleck
How I Turned
$1.05 Into a Growing Business.
I wanted to share this story, as an inspiration to others,
and to show the power of eBay and a little creative thinking. By
Pete Egeler
Need Ezine Content
- Think Holidays.
Publishing an ezine certainly has its benefits and rewards,
but even the most prolific publishers often need more content ideas, topics
and graphics. By Jane Tabachnick
How To Fire Up Your
Link Popularity.
When I first started out in Internet marketing, reciprocal
linking was one of the techniques that I was required to master. By
Nicholas Dixon
Why You
Should Write To Inform And Not To Sell.
Advertising is key! Unfortunately most people waste their
money on advertising unless they can play by the numbers. Playing by the numbers
is simply spending enough money on advertising and saturating the market so
much, that percentage wise, enough people will want to see what you have to
offer. By Joyce A Corrales
How
to Avoid the Marketing Blues with Your Offers.
"Here's a little tip I would like to relate Big fish bites
if ya got good bait." By Charlie Cook
Traffic Exchange Primer.
Traffic exchanges are everywhere. A traffic exchange is
a clever way to get hundreds or thousands of visitors to your website. The concept
is very simple and the exchange process is easy to put into action. By
F. Terrence Markle
Network Marketing.
When a person knows and knows not that he knows. Teach
him. By Krishnaveni Vulisetti
10 Tips On Offering
A Free Ecourse.
1. Make your ecourse short like 5 - 7 days. The longer
the ecourse easy for your subscriber to forget the matter of your previous emails.
By Radhika Venkata
What
Your Click Tracking Script Should Tell You?.
You run an ad spending $100.00. How could you possibly
know how many people bought your product? If you don't know your ROI on that
particular campaign, how will you spend another $100.00 on it? By
Radhika Venkata
Growing Your Brand Assets.
Okay. Raise your hand if you think brand management is
just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of
hands! Well, guess what? You're all wrong. By
Claire Cunningham
Interview
With Josh Epstein of Vision Music USA.
ion Music USA is a proactive and progressive music service
firm with the interest of their clients the driving force that makes them successful.
By Keith "MuzikMan" Hannaleck
How
To Get More Business During The Winter Months.
Business seems to drop, slow or even stop during the winter
months. As tourist traffic slows or stops during the winter months so does the
incomes of many local business owners. The first step in overcoming this problem
begins in your brain (don’t they all?) By
John M Satterfield C.Ht
Developing
a Formal Brand Messaging Document.
Ensure everyone in your company sings from the same sheet
of music when it comes to communicating a consistent brand message. By
Richard Cunningham
Nine
Things To Know Before Selecting The Web Host For Your Business.
It may seem simple yet it is often times overlooked. When
it comes to choosing the right Internet hosting provider for their websites,
the majority of business owners or companies know very little about making the
best Internet/web hosting decisions. By
Chris Kivlehan
7 Marketing
Methods for Real Estate Coaches.
You shower, shampoo, dress your best, check to see if
you have plenty of business cards, drive about an hour, introduce yourself by
saying "Hi, I’m Mary and I’m a coach" and the other person says, "Hi, I’m Jack
and I’m a coach, too!". You meet more coaches than you knew existed. By
Joanne Victoria
Are You
Asking the Right Questions in Your Copy?.
It’s a common approach to writing copy. You begin by asking
questions. Why? To evoke thoughts in your readers' minds, to stir up emotions,
and to get customers thinking in the way you want them to think. By
Karon Thackston
7 Search Engine
Tips for Non Webmasters.
With all of the changes to the search engines these days,
you can drive yourself crazy trying to get your site submitted. Unless you are
willing to commit yourself to doing it full time, or you are a search engine
expert, you won't rank at the top of the engines. By
Jinger Jarrett
Warning: include(/rhs-adsense.php) [function.include]: failed to open stream: No such file or directory in /home/magnet4w/public_html/content/marketing/content4.php on line 463
Warning: include() [function.include]: Failed opening '/rhs-adsense.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/magnet4w/public_html/content/marketing/content4.php on line 463
Boost Buyer
Confidence By Assuming The Sale.
I saw something in town the other day that just really
struck me as funny. Not only that, however, it really nailed home a strong lesson
for me about how to make more money. By
Phillip Fuller
Effective Marketing Isn't
a Game!.
Marketing strategies abound on the internet. We all know
that bad advice is floating all around the net. By
Louis F. Burleson
How to
Use Public Speaking to Attract Clients.
When Robert Middleton moved his marketing consulting practice,
Action Plan Marketing, to Palo Alto, California several years ago, he started
his business from scratch. He had left his well-established client base several
miles away and now had to find strategies to generate new clients. By
Steven Van Yoder
Negotiating
Skills: Ask For More Than You Expect To Get.
It creates some negotiating room, and you might just get
what you’re asking for. By Richard Cunningham
If Networking Is So Hot.....
If Networking Is So Hot, Why Aren't I Rich? By
Linda Carlson