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Marketing

The Building Blocks to Effective Marketing.
The Building Blocks to Successful Marketing It’s More than Sales and Advertising By Julie Chance By Julie Chance

Persistant Advertising Will Do No Harm!.
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. By Martin Lemieux

Share Your Knowledge! Write It And They Will Come!.
Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide which methods are best for your business. By Martin Lemieux

Add-on Sales - The Key To Success On The Web.
Question: Can you guess the cheapest way to make a sale? By Rick Rouse

Generating Website Traffic with Sub-domains.
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. By Sarah Coles

10 Beer Budget Event Marketing Tips.
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment. By Sharron Senter

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them.
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes. By Susan Carter

Successfully Selling Your Professional Services.
As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. By Dr. Rachna D. Jain

"How To Write Effective Ezine Ads...& Then Some".
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that. By Wayne D. Anderson

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility.
In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility. By Bea Fields

The Truth About Public Relations.
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. By Robert A. Kelly

Writing Suitable Copy for the Press.
Summer is finally here and school is out, but learning for the rest of us continues. By Carolyn Moncel

Cracking The Billable Hours Ceiling.
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings? By C.J. Hayden

Make Your Web Site Work More So You Can Work Less.
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't. By C.J. Hayden

Understanding The Corporate Buyer.
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates. By C.J. Hayden

Marketing The Real You.
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? By C.J. Hayden

What is MLM ?.
Multilevel Marketing is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been termed by many as the Wave-of-the Eighties. By Fernando Soave

A Revolutionary Fundraising Opportunity -- Life Settlements.
Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged – Life Settlements. By Jolene Fullerton

Effective & In-effective Ways To Add Banners:.
Do you have your own site? Do you have any banners on your site? By Martin Lemieux

Sound Like Your Situation?.
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. By Robert A. Kelly

Online Promotion Beats Traditional Seven-One (Part 1).
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. By Judy Cullins

Online Promotion Beats Traditional Seven-One (Part 2).
ine Marketing Can Produce 7 times your Profit in Just Five Months By Judy Cullins

Making Direct Mail Work for Small Businesses.
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods. By Sky Maya

Web Site Marketing Techniques Rated.
There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless. By Sky Maya

Perseverance Lead To Walt Disney's Greatest Success!.
When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. By Stephen Schochet

5 Powerful Ways To Reduce Your Learning Curve.
It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process. By Al Martinovic

Chill Out With A Summer Time Marketing Plan.
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up. By Bonnie Jo Davis

10 Steps to Better Sales Copy.
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. By Brandie King

Get Business Now: Play by the Marketing Rules.
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. By Charlie Cook

Top Ten Strategies for Delivering 5-Star Customer Service.
Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable. By Bea Fields

How One Simple Concept Can Increase Your Sales.
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. By Al Martinovic

Get More Clients using Pull then Push Marketing.
keting is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. By Charlie Cook

Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press.
a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that there's a lot of truth in that statement. By Carolyn Moncel

Push vs Pull Advertising.
Push vs. Pull Advertising - Understand the Consequences for your Product or Service By Henry Coleman

Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers.
* Scanning and Skimming Practices * By Matthew Cobb

You Won't Make Dollars If You Don't use 'Ad'Sense.
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. By Adam Buhler

Solutions for the Struggling Article Writer.
Are you struggling to come up with new ideas for articles? Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I have compiled a list of things you can do to find new article ideas. By Brandie King

Catch More Clients Using Strategic Networking.
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. By Charlie Cook

Using A Simple Idea to Target Your Audience.
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list. By Kellie Marzolf

The Increasing Power Of Publicity - and how it can benefit your business..
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. By Todd Brabender

Frugal Marketing.
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. By Charlie Cook

Direct Mail Marketing Now As Easy As Email.
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service - By Michael Lemm

The Complete Beginner's Guide to Writing Articles..
So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net. By Anna-Marie Stewart Venton

Hate To Burst Your Bubble: Identifying 6 Common Internet Scams.
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home, being your own boss and setting your own hours. By Anna-Marie Stewart Venton

Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once.
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. By Julie Chance

Shift to Full Power Marketing.
Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. By Charlie Cook

The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success.
You have a great product or service… Now, how should you market it? By Ana Greco

Use Product Research to Position Yourself as the Expert.
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? By Charlie Cook

How To Write A Newsletter Without Being A Writer.
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. By Eileen 'Turtle' Parzek

How To Create A Brand That Sticks.
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. By Eileen 'Turtle' Parzek

Brand Lo-o-o-o-o-ve....
So... how have you been building your brand lately? By John Jordan

"My Child Has Opie Eye!".
7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" By Thea Swafford

Play it Again Sam.
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you. By Beth Brodovsky

Understand Brand.
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. By Beth Brodovsky

Revealing the Roots: The Process of Building Brand.
How is branding different than marketing? By Beth Brodovsky

The Big-Pay Off -- Brand Value.
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. By Beth Brodovsky

Tackle a Newsletter and Come out on Top.
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. By Beth Brodovsky

The Keys to a Great Logo.
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. By Beth Brodovsky

Not So Stationary Stationery.
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business. By Beth Brodovsky

The Language of Color.
In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to staying on budget. By Beth Brodovsky

Selecting Good Stock Photography in the Age of Digital.
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. By Beth Brodovsky

Getting Noticed!.
One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. By Sue and Chuck DeFiore

Open the Door to More Business with Your Ideas.
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will come in and become clients. By Charlie Cook

Flea Market-ing Lessons.
A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets. By David Leonhardt

The Most Important Marketing Tool.
As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, 'gurus' will tell what you need to do in order to succeed. By Nicholas Dixon

Is Your Marketing Full of Holes?.
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes. By Charlie Cook

Viral Marketing with a Powerful Twist.
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . By Floyd Tapia

Why Some Web Sites Sell and Others Don't.
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. By Charlie Cook

5 Strategies That Will Boost Your Business Productivity Today! - Part 1.
Building a dynamic small business is a constantly evolving, increasingly demanding role. By Glen Smyth

5 Strategies That Will Boost Your Business Productivity Today! - Part 2.
Growing your own small business can be one of the most exciting journeys you could ever embark upon! By Glen Smyth

How to Promote Your Small Business Without Spending a Fortune!.
Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. By Glen Smyth

Give Me $1 And I'll Have A Powerful Marketing Weapon.
One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. By Al Martinovic

Which Of These Words Attract Your Clients.
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. By Charlie Cook

Into The Limelight.
To stand out in a cluttered world, become a recognized expert By Steven Van Yoder

Do-It-Yourself Public Relations.
"Advertising is what you pay for. Publicity is what you pray for." By Bonnie Jo Davis

GOT MEME? How to Attract Your Clients' and Customers' Attention.
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. By Charlie Cook