Articles Index >> Marketing
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Building Trust For
Lifetime Success.
Trust. By Randy
Lever
Oh No! I Can't Sell!.
What's that you say? You can't sell? By
Jackie Ulmer
Ready, Aim, Fire...Oops...Where's
The Target?.
Everywhere you go on the Internet you find the words,
"target market." What do they mean? What does it have to do with you?
Well it has everything to do with your success in sales. By
Patty Baldwin
Understanding
The Basics Of Advertising.
I get the L.A. Times delivered to my door every day, but
I don't read it for the articles. It is a Pulitzer Prize winning newspaper,
but the articles just don't interest me. Unlike most people, I read the paper
for the advertisements because there is a lot to learn from them. By
Craig Valine
More Than An Ebook.
The following in an excerpt from the E-Book of the same
name. By Andy Walsh
Restoring The Personal Touch.
There are now 126 Billion websites where you can buy anything
from disposable diapers to nuclear weapons. More business is done on the Internet
in one month than France has done in the last 10 years. You can email any human
being on Planet Earth in less than 15 seconds. By
Kent E. Butler
Internet Marketing
- A Leap Of Faith.
Do you remember as a child having to do something you
really didn't want to do because it was difficult? By
Paul White
Internet Marketing-
The Two Faces of FREE.
'FREE' is the reason people are successful, and make a
fortune marketing on the internet, yet 'FREE' is also the reason 90% of people
fail miserably! By Paul White
Email
Marketing - How Best To Manage and Distribute Your Messages.
This holiday season 15 percent of consumers in the US
plan to buy online, spending an average of $585. That’s 9 percent more revenue
for online merchants in comparison to last year’s results. By
Karen Fegarty
Quick and Instant Marketing
Soup.
Everything happens Quickly and Instantly on the Internet.
In the blink of an eye your easily transported around a whole planet. It's a
smorgasbord !! The web site you just visited could be in Singapore, the e-mail
your reading now could have come from Alaska. By
A.L Haines
Secrets Of Network
Marketing Success.
Network marketing and the internet were made for each
other. By John Colanzi
Leveraging
your Reputation - Making PR Work for You.
We rely on all kinds of tools and advice to help our businesses
grow, from accounting and legal advice to graphic design and sales seminars.
But what are we doing for the important job of building our business's reputation
in the community? By Barry Forward
Sex and the Gods
of Internet Marketing.
Sex and the Gods of Internet Marketing By Linda Cox J.A.M.G.
(Just Another Marketing Guru) By Linda
Cox
7 Tips for
Testing Your Sales and Marketing.
One marketing technique may work wonders for someone,
but that doesn't guarantee that it'll do the same for you. The only way to really
know what works for YOUR products and YOUR target audience is to experiment.
Testing and experimentation are crucial to increasing your profits. By
Angela Wu
Viral Marketing
Tips: Greeting Cards.
When we speak about viral marketing, we are not talking
about the newest disease. We are not talking about a Mad Cow Disease variant
or something that you need to be vaccinated for. In fact, we are not referring
to a disease at all. By Richard Lowe,
Jr.
Tracking Dilemmas.
One time or another in your marketing efforts you will
want to track your advertising's effectiveness, and in that tracking you will
need to track outside your website (ie. Where are these hits coming from?).
By Mr. Kim Thiel
How To Make Your
Best Ever Presentation.
The most important tip...EVER! By
Graham Jones
Book
Summary: Networking For Professional Success.
Book Summary: This article is based on the following book:
Effective Networking for Professional Success: "How to Make the Most of Your
Personal Contacts" by Rupert Hart, Stirling Books, 1997 ISBN 0 949 142 09 3
125 pages By Regine P. Azurin
Don't Become Another
.com Road Kill.
Remember those Super Bowl and World Cup commercials where
you saw talking hand puppets, scantily dressed women, cowboys herding cats and
crude lettering on cardboard? Can you actually name one .com company that paid
for these millions of dollar/eurodollars for brand awareness ads? By
Lee Traupel
Creating Effective
Opt-in E-Mail Campaigns.
It's been said before, but important to re-emphasize,
e-mail is the "killer application" of the information age. According to the
latest Forrester Research numbers, the permission based e-mail industry is projected
to grow from $164M (USD) in 1999 to $7.3B by 2005. By
Lee Traupel
All Along the Digital
Watchtower.
It's no secret interactive (web-based) marketing has arrived.
The IDC research group just released a study in late June of this year indicating
99. By Lee Traupel
Driving Qualified
Traffic Using Directories.
Some education is essential to enlighten you about this
form of interactive marketing. Directories aren't Search Engines; they are web
sites or information portals which use analysts on staff to review submissions
from companies who want to be listed in their Directory. By
Lee Traupel
E-Mail Newsletter
Marketing Essentials.
If Gutenberg were alive today he would be in publishing
heaven! Forget the printing press, the web has fast-forwarded self-publishing
in ways that are evolving so rapidly it's becoming difficult to integrate technology
and process to leverage the opportunities. By
Lee Traupel
Fast
Forwarding your Business with Instant Messaging.
Instant Messaging is rapidly becoming accepted in the
business community as a viable communications tool and process - it's faster
than e-mail, free on the client side, even a novice user can easily grasp the
interface in just a few minutes and it enables remote workers and business partners
to By Lee Traupel
The Happy Jar.
I just delivered a free speech. I am a great believer
in free speech, but an even greater believer in paid speech. However, there
are good reasons why someone like me would deliver free speeches. For instance,
to support a charity or a cause I believe in. By
David Leonhardt a.k.a. The Happy Guy
5
Reasons Why Headlines Are Crucial To Your Website’s Success.
Without a powerful headline, your message stands little
chance of being noticed in an increasingly competitive marketplace. If your
headline doesn’t capture attention and pull prospects into your sales
copy, than your marketing effort is a total waste of energy and resources. By
Robert Boduch
If
You Respect Them, They Will Buy -- Closing the Sale.
We've all had the unfortunate experience of being convinced
by a pushy salesperson to buy something we weren't sure we wanted. You may have
really wanted the product, but after being pushed into buying it, you don't
want it anymore. You either return it or you never patronize the store again.
By Jian Wang
The Key to
a Successful Affiliate Program.
Two Christmases ago I tugged on one of those paper crackers
and after a small bang, out popped a piece of yellow paper the size of a credit
card. By Michael Southon
LookSmart Not Small
Business Friendly.
There is a firestorm of negative press regarding LookSmart's
recent marketing stumbles via numerous discussion groups, including two of the
oldest and most influential, I-Search and I-Advertising Digests. By
Lee Traupel
Marketing
Maxims for Today’s Challenging Times.
These are turbulent times for all businesses - necessitating
streamlined marketing processes that are finely honed to mesh with today’s
sputtering global economy. By Lee Traupel
Maximizing
ROI via Web Site Traffic Analysis.
We are clearly well past the innocent “golden age”
of the Internet – Darwinian economics have become the order of the day
today. Any company worth their salt must maintain a web site as an information
resource and/or to generate incremental ecommerce revenue. By
Lee Traupel
Marketing to
Today’s “Distracted” Consumer.
The average person today is exposed to a never-ending
deluge of 1,700 marketing messages during a single 24-hour period. By
Lee Traupel
Marketing
Trends from the Digital Frontlines.
The web and ways to market on the web continue to evolve
at warp speed - we see some positive and negative changes occurring - our observations
du jour: By Lee Traupel
The New Marketing Landscape.
Many of us in the marketing services and/or agency business
are starting to see some real tangible marketing patterns emerging that businesses
need to be aware of if they want to leverage their marketing dollars in this
"post .com implosion economy." By Lee
Traupel
Online Advertising
Sinks into the Abyss!.
Back in the ancient days of 1994 when Mark Andreesen and
his band of hardy programmers were inventing a ground-breaking product/application/way
of life called a browser, a dedicated group of entrepreneurs started publishing
Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web.
By Lee Traupel
How
To Rescue Your Graphic Design Project When All Else Fails.
Whether you're giving a critical sales presentation to
a client, producing visuals for a meeting, event, trade show or seminar, or
unveiling the new company logo before an audience of shareholders, top-notch
graphics will help ensure that you, your products, and your message receive
the attention By Dali Bahat
9
More Writing Tips for Successful Email Marketing.
A few months ago, I wrote a guide entitled: 101 Writing
Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have
a copy. Since that time, I have worked on dozens of successful projects and
have discovered some additional tips for boosting response. By
Steve Slaunwhite
Speed Kills on the Web!.
I only have to point to the 555 plus failed .com companies
(according to Web Mergers) as the poster children of the "speed at any cost"
business mantra that clearly doesn't work. By
Lee Traupel
Absolute
Top Five Search Engine Marketing Myths Uncovered!.
It’s no secret that Search Engine marketing can
drive significant amounts of very qualified traffic to a web site – as
85% of Internet users utilize search engines to find/research for goods and
services. By Lee Traupel
Developing a
Winning e-Commerce Strategy.
One bright spot on the economic horizons around the world
seems to be continued consumer spending and e-commerce is clearly a part of
this, with sales estimated to be in excess of $9.9 billion in the next three
months according to ACNielsen. By Lee
Traupel
Winning the Search Engine
Wars!.
Creating and building effective Search Engine marketing
campaigns is like trying to nail jello to the wall! The challenge can be daunting
to many, requiring very specialized knowledge of process that must be blended
with unique and disparate technology. By
Lee Traupel
7 Killer
Ways To Increase Your Online Sales.
Every online entrepreneur I talk to is asking the same
question, "How do I increase my online sales, NOW?" By
Tony L. Callahan
How
To Use the Multiplier Effect in Web Marketing.
One of the most exciting things about doing business online
is the Multiplier Effect. It's the principal factor behind some of the fortunes
that have been made on the Internet. By
Michael Southon
Maximum Marketing
- Minimum Budget.
Two years ago I started my small Virtual Assistant business
with a non-existent marketing budget. I borrowed marketing books from the library,
read countless articles on the Internet and joined a professional trade association
of my peers. By Bonnie Jo Davis
How to
Spellbind your Prospects in 10 Seconds!.
You've got yourself 10 seconds to HOOK your prospects
or LOSE them! By Jaruda Boonsuwan
The New 5 P's!.
NO! When I say "5 P's", I'm not talking about the big
5 P's of marketing everyone's familiar with. By
Jaruda Boonsuwan
When the Clock Strikes
Twelve!.
I just finished reading another sales copy ending with
the Deadline Marketing! By Jaruda Boonsuwan
Smashing the Myth
of the Press Release.
A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to tears. He records
a demo tape and sends it to record labels. He gets a contract and becomes rich,
famous and adored. By Bill Stoller
10 Easy Tips to Improve
Your Ezine.
Writing and publishing an ezine is a very important part
of your online business so you want to make it the best possible ezine you can.
I have made mistakes and changed and re-changed my ezine many times to make
it the best it can be. I am still always looking for ways to improve MOE. By
Terri Seymour
Small
Business Marketing, According to Seinfeld.
What could Seinfeld possibly have to do with marketing
a small business? As it turns out, all small business owners could take a few
lessons from the show that brought us such popular phrases as “Man Hands” and
“master of your domain”. By Will Dylan
Share Ad Expenses
to Boost Profits.
The challenges of the small business owner are well documented.
They must battle for market share against larger competitors, run all aspects
of their business, and even pay higher rates for advertising and other marketing
related expenses. By Will Dylan
Can
Media Coverage Build An Online Business? You Bet It Can!.
As someone with expertise in media relations, I've been
asked if media coverage and publicity can build an online business. The real
question is whether what happens offline really matters online. And the answer
is unquestionably, "Yes!" By David Leonhardt
Best Approach For
Free Advertisement.
Best approach for free publicity. By
Emma Okafor
Outsourcing your Web Marketing.
The online world is still very new, and constantly evolving.
You may be thinking about outsourcing your Web promotion to an expert who is
immersed in this world as their fulltime occupation, rather than trying to acquire
this knowledge, and cope with the pace of change in-house. By
Philippa Gamse
What Your Competition
Knows About Traffic.
Need more traffic? There's a lot you can learn from spying
on your competition. Your competition has traffic sources that you can easily
swipe by following these steps. By Kari
Freckleton
Fundamental
Strategic Marketing Mistakes to Avoid.
This is a pretty tough global economy and it is critical
for a company to leverage every bit of their marketing resources. By
Lee Traupel
New Realities for
E-Mail Marketing.
Spam e-mail is no longer the mild irritant it once was
- it's clogging corporate networks and ISP mail servers and has become a real
productivity drain, forcing corporate and consumer e-mail users to spend 20-30
minutes a day dealing with this deluge of junk! According to recent figures,
By Lee Traupel
Forget
Conventional Marketing - Embrace the Web!.
Tactical marketing processes are once again undergoing
fundamental shifts from traditional to web-based processes. Many traditional
marketing firms/agencies are still touting the tried and true to their clients;
i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. By
Lee Traupel
Does
Your Company Need More Marketing? Or Just Better Marketing?.
y sales problems can be solved by improved marketing.
Selling harder is often not the solution. More . . . or just better . . . marketing
may be what's needed. Marketing presents a special problem for any company that
has not yet developed a professionally staffed marketing department. By
Mitchell Gooze
Time Your
News Release For Maximum Publicity.
"Cindy, where's that story? I need it yesterday!" By
David Leonhardt
How to Build
a Worldwide Distributor Network.
When your product is market ready and has a good bargain,
it will be no value to you if you don't know who's going to buy it, or how you
are going to tell the world about it. Your product will only sell if it has
a good wide distribution network. By
Emma okafor
Press
Release, An Alternative For Paid Advertisement. Step 1.
What's a press release? This is generally a one page story
about your business, your product/service or an event happening related to your
business that is about to, or recently occurred. These publicity stories are
generally "shot gunned" to newspapers, radio, television and the trade publications.
By Emma okafor
5
Specific Questions Your Sales Letters Must Answer To Achieve The Best Results.
Here’s a surefire method to guarantee you achieve the
best results from your sales letters. Rather than make a sales pitch that your
prospects will very likely ignore, instead present your products or services
as the answer to their problems. By Joanne
L. Mason
Is Your Ezine Being Zapped?.
About a year ago I wrote an article titled 'Winning The
War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. By
Michael Southon
Feature Your Benefits.
Sales Copy… eventually every small business owner must
consider what needs to be included in order to produce a successful advertisement
or piece of marketing material. By Janice
D. Byer, MVA
Shameless Self-Promotion.
Hi! My name is Janice Byer and I am the owner of Docu-Type
Administrative & Web Design Services (http://www.docutype.net). I am the winner
of several prestigious awards (information is on our website) and have a slew
of happy customers, as the testimonials on our site will attest to. By
Janice D. Byer, MVA
The Power of Word of Mouth.
Most of us remember the commercial that said, “I told
two friends, and they told two friends, and so on, and so on, and…”, well you
get the picture. This commercial, which represented Breck Hair Shampoo, ran
so many times that even I remember who the commercial represented. By
Janice D. Byer, MVA
Absence Makes the
Heart Grow Fonder….
However, in the world of business, this cliché may not
necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’.
By Janice D. Byer, MVA
Marketing
Via Messageboards & E-mail Discussion Lists - An Alternative View.
One of the most suggested means of getting traffic to
a site in the early stages is to get involved in messageboard and e-mail discussions
on your topic of choice. By Sean Burns
Editorial
Calendars: A Key to Business Publicity.
Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp By
Bill Stoller
Is Your Domain Costing
You Traffic?.
You visited a great website some time ago that had some
fantastic information on it. It is not easily found in search engines results
so you decide to type the domain name into your favorite browser. The problem
is that the url spells out something like www.keyword-keyword-keyword-keyword-keyword.
By Nicholas Dixon
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Must
Know Tips I Wish I Had Known 6 Months Ago About Online Marketing.
1--- The importance of a schedule and staying focused.
Keeping on task. schedule promotions. Plan and make a task schedule for project
ideas. By Laurie Meade
Irresistible
Click-Me Tools for Marketing.
Never mind the irritating, but effective, pop-up window.
There is another type of interruption advertising that is much more subtle,
much less annoying, and just as effective. By
Dorian Greer
Are You Irresistibly
Attractive?.
If you’ve done any reading on the subject of marketing,
you’ve certainly heard the term “Unique Selling Proposition” or “USP.” By
Kimberly Stevens
Is Your Business Ready
for 2003?.
Anyone who owned a business in the U.S. in 2002 knows
the difficulties that a poor economy can cause. Even those in other countries
who may have operated under better economic conditions last year have or will
experience downturns in business. By
Kimberly Stevens