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Articles Index >> Marketing

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A Blog Isn't Just For Christmas.
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that were chosen as presents because they were so cute at the time. By John Taylor

Can Pay-per-click Really Increase Blog Traffic?.
You want to know if Pay-Per-Click really can increase blog traffic? The answer is: Yes, it can. Thanks for reading this article. Have a nice day. By John Taylor

What You Need To Know About Google's new AdWords Affiliate Policy.
A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required. All you need is a ClickBank ID and you have over 10.000 products to offer your visitors. By Rolf Arne Trondhjem

Increasing Short and Long Term Profits.
Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets? By Charlie Cook

4 Color Printing: A Must-Have for Businesses.
The printing industry continues to evolve in the midst of technological advancements and global competition. And undoubtedly, above all the printing processes, it is 4 color printing that has been widely used by almost every business. By Mart Gil Abareta

Everything You Want to Know About 4 Color Printing.
No doubt, the 4 color printing revolution has definitely made color printing jobs so much easier and more affordable. They have also made so many print jobs stand out among others filled with life and energy. Remember that any document can benefit from 4 color printing, and at little expense. By Mart Gil Abareta

Cheap 4 Color Printing That Looks Expensive.
Have you ever received a brochure or a flyer that looked expensive at first glance? And afterwards, you learned that it was rather inexpensive yet its quality is comparable to such. This instance is not new to me. By Mart Gil Abareta

How Toyota Captured the #1 Market Share.
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! By Marney Kaye

Postcards: Effective Marketing Tool.
When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message to your target clients. By Granny's Mettle

How to Star in your Own Promotional Video.
Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off? By Marie-Claire Ross

Moving To The Top Of The Pile, Increasing Viral Distribution.
You hear it all the time. Get viral by distributing info products that advertise your other offers. The main key of course is getting others to distribute your material in the first place. By Gregory Bendickson

Your Business Card--Executive Pacifier or Marketing Tool?.
Do you remember when you started your business or you got a new job? The excitement you felt when you the business cards arrived to match your new business or new position? The cards became your rite of passage. By Al Hanzal

Print Ads – Alive and Still Selling to Readers Near You.
The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers – more than five times the amount spent on Internet advertising in the same year. By Julia Hyde

Attract Your Dream Customer.
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the world! You need the ones who are a good match for YOU. By Wendy Maynard

How To Avoid Your Joint Venture Proposals From Getting Deleted, Torn Up… Or Tossed In The Round File.
I believe Joint Ventures are one of the very best ways to grow your business... By Gabriel Howes

3 Ways To Generate Profitable Business Ideas Anytime.
All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. By Eugenijus Sakalauskas

Growing Your Business With Your Marketing Priorities.
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. By Charlie Cook

What Business Card Are You In Need Of?.
Have you been in a situation where you are sure that you are in dire need of a business card but then you are perplexed and unable to decide what kind must be chosen? Well, if you’re in that situation, you are on the same boat as thousands of individuals all over the globe. By Maricon Williams

The Efficacy of Full Color Printing.
It is believed that there are only two ways to ensure customer satisfaction. The first is quality in the output and second is the affordability of the service or product. Full color printing companies are now well-equipped to fulfill customers discriminating needs. By Maricon Williams

Niche And Grow Rich.
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. By André Anthony

How Nearly Going Broke Taught Me The Value Of Niche Marketing.
If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did. By André Anthony

7 Cold Calling Secrets Even The Sales Gurus Don't Know.
More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: “Cold calling terrifies me.” “The phone feels like a 10,000-pound weight.” “Every time I have to make a cold call, I freeze up.” “I feel like a fraud when I’m cold calling. By Ari Galper

Changing Your Position When There's Competition.
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. By C.J.Hayden

The Correct Approach To Online Marketing.
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. By David Bell

Creating A Search Engine Copywriting Plan.
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. By Karon Thackston

Review: Landing Page Handbook: How to Raise Conversions.
If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the most widely known and highly praised books and reports available today. By Karon Thackston

How Can People Find Your Site If They Don’t Know What To Search?.
We all know it is difficult to promote commercial products, especially those commodity items. People selling commodity items are generally submitting their sites to search engines, such as Google and getting links from other sites to increase page ranks. By Wayne Liu

Keys To Internet Marketing: Visibility.
The keys to being profitable on the internet is simply visibility. Do you think that Wal-Mart became the business that they are by remaining unseen? What about Microsoft? Dell? I think that you get my point. By Bruce Woodward

Why Would You Use Blogs Instead of a Web Site For Your Online Business?.
Why would you use Blogs instead of a web site for your online business? By Brandon Hong

Marketing Students: 5 Guidelines for Your Final Paper.
Get motivated! ('Why do I write this paper?") By Otilia Otlacan

Overview on Qualitative Data Collection Techniques in International Marketing Research.
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. By Otilia Otlacan

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix).
What is e-Marketing? By Otilia Otlacan

Make Your Website Sell.
Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. By Chris Mole

Why Search Engine Optimisation Is Doomed … And Quality Content Is The Best Strategy For Your Website.
If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. By Chris Mole

Taking E-mail Marketing To The Next Level.
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. By David Bell

Advert Recipe.
The word "ADVERTISING" means different thing to different people. There are countless definitions for the word "ADVERTISING". I will like to apologise to all numerous authors if they did not see their definition in this article.(Please kindly accept my sincere apology from the bottom of my heart). By Iheme Godwin

Promoting Your Product? Offer a Free Ecourse From Your Web Site.
Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messages at specified intervals. By Radhika Venkata

Promote Me Now!.
The key to having people visit your site is for them to know that your sites exist. For a potential customer to know that your site exist you have to let them know about your website. So here are a few key principles that will help you to boost your daily traffic. By Wilson Davalos

9 Wild Ways To Promote Your Business.
A business, more often than not, has a very limited budget when it comes to advertising. The business owner needs to make the public aware of his or her product or service at the lowest possible cost. By David Bell

How To Get People To Read Your Ads.
Rule One:- The Headline By David Bell

The Quest for Passive Income.
Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. By David Parton

My Introduction to Tahitian Noni Juice.
Holy Crow! I am still awake. Amazing. It didn't always used to be like this. I could never get out of bed in High School. I could never stay awake in class, either. I never had any energy and I was depressed all the time. By David Parton

Humor in Advertising.
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. By Mark Levit

How Advice Columns Build Loyal Readers.
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. By Rix Quinn

New Hover Ad Technology Instantly Increases Your Sales.
First Generation - The Popup By Satyajeet Hattangadi

How to Booost Your Affiliate Commissions by 30%.
Affiliate marketing is one tough business. Everyone online today is looking to make or save money in any way they can. By Satyajeet Hattangadi

Show Me The Money!.
Do you wan to increase you sales? Are you serious about making money on the internet? Of course you do or else you wouldn’t be reading this article. Okay the first time I heard about an autoresponder I didn’t think much about them. That was until I started to use one. By Wilson Davalos

The Truth About Negative Commands (don't Read This!).
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them. By Laurie Kristensen

Yes, You Really Do Need A Marketing Plan.
So you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan. By Leslie Guria

How to Achieve a Perfect Color Scheme.
Your choice of colors reflects you and your business. Color expresses intention, emotion and character. You must be cautious when choosing your color scheme because it will reflect the message you want to convey to the viewers. Wrong choice of the same may spell danger and loss on your part. By Maricon Williams

The Secret of Search Engine Optimization.
How to do search engine optimization is one of the best kept secrets in the world. Even though you would think it is all out there in forums and other websites, when you try to figure it out, you will find you can’t find the forest for the trees. By Peter Faber

Build Your Business Through Brilliant Branding.
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. By Wendy Maynard

E-commerce The Bop Approach.
For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to ‘not so rich’ and ‘not at all rich’ people. By Arvind Kumar

A New Exclusive Art Posters Web Site Is Climbing Another Side Of The WWW Mountain..
The main side of the WWW Mountain is made of quantities, volumes, millions, billions and, more than once, a slippery coat of genuineness. That is anyone's product, in the posters field as well. By Daniel Borel

Home Based Business Article -Why Most People Have Business Success Backwards..
Why most people have business success backwards, and therefore most people aren't successful. By Nick A. James

Insurance and Financial Services Sales Tactics.
If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. By Sharron Senter

Logo Design Facts.
What makes one logo better than another? By Vukan Karadzic

Search Engine Optimized Articles – The New Break Through.
Search engine optimization isn’t tricky. Search engine optimizers, if they are honest, only save you time when it comes to getting your website listed with search engines. By Calissa Leigh

Increase Your Profit Through Effective Entry and Exit Strategies.
It is amazing that so much time goes into building great looking websites, promoting them, yet most webmasters pay little attention to how their visitors will actually use them. By David Bell

Standing Above The Crowd.
In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service. Here are several strategies that can help you accomplish this: By Kelley Robertson

become an opt-in marketing master.
Opt-in e-mail marketing is a great way to truly target your market audience. It has one of the lowest costs compared to traditional direct marketing methods, since you eliminate the expense of printing, postage and so on. By Wilson Davalos

The "Right" Logo.
The Logo: a little history By Colleen Ryan

Sell Without Feeling Like A Used Car Salesman.
Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. By Julie Chance

The e-Marketing Plan - Brief Overview and Working Scheme.
I. Summary of a marketing plan By Otilia Otlacan

Your Platform...and Why it Can Make or Break Your Business.
Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud. By Suzanne Falter-Barns

Astonish your Customers With These Customer Service Tips.
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. By Catherine Franz

Marketing Strategies to Put Yourself Out of Business.
Want to learn how to lose a billion dollars? By Charlie Cook

How To Make A Fortune Welding.
How here would like to earn more money? Sure wouldn't we all, but I just don't have the time or energy to work more hours. By Corey Johnson

If You Own a Printing Company, Then….
Printing companies may vary in the way they process your printing jobs and the prices that they offer their clients. However, all of them have only one objective and that is – to provide their clients with high quality prints at affordable rates. By Mart Gil Abareta

Multipurpose Postcards.
When I was still a kid, my grandma always received postcards from our relatives from other countries. I was always fascinated by the photos that these postcards contain. They are printed in glossy paper and you can actually write your message to its recipients at its back. By Mart Gil Abareta

Quantify Your Sales Online.
The goal of a business is to profit from every endeavor. They do all sorts of advertising and marketing strategies in order to achieve the same. They live by the maxim the more sales the better. By Maricon Williams

How To Get Business With Your Business Card?.
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question. By Ray Smith

Internet Marketing Idea: Use Internet Marketing to Sell Network Marketing or MLM.
Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet. By Tim Bruxvoort

LSI and Link Popularity.
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. By Andy Hagans

What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker in the back. By Mike Street

Creating A Brochure.
Why does your business need a brochure? By Vann Baker

Ways to Promote your Website.
Now a days thier are many ways to promote your Website. Knowing your target is very important in promoting your website. By Anton Ferraris


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How to Run a Successful News Release Program.
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards. By Claire Cunningham

The Big Bang Publicity Campaign.
Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure isn't as difficult to attain as you might think. By David Bell

Features vs. Benefits vs. End Results.
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. By Karon Thackston

Seven Ways to Warm Your Prospects Using Website Audio.
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. By Tracey Meagher


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