Articles Index >> Marketing
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4 Steps to a
Successful AdWords Campaign.
Not getting the satisfaction you want from your AdWords
account? Want to make more money by spending less? By
Michael McLaughlin
The SKINNY on Newspaper
Advertising.
Using the paper is considered gospel by many people in
business. Use it wisely and it can be a good tool. By
BIG Mike McDaniel
Creative Ways
To Make Money With eBooks.
How creative are you when it comes to making money and
increasing your subscribers using ebooks or other digital products? By
Jeremy Gislason
Effective Offline Promotion.
Although, most of your traffic will still come from search
engines and various online promotions, a little effort using traditional media
might also bring a large number of visitors to your website. By
Nowshade Kabir
Why I Need a Website?.
* Cost Effective Advertising. * Online selling. * Increased
geopgraphic range. * Wider customer base * Efficient marketing. * Improved customer
support. * Succesful market research. * Customer feedback. By
Alan Cole
16 Ways to Drive
Traffic to Your Blog.
You've got your blog set up and you've started posting
pithy, useful information that your niche market would benefit from and enjoy.
Days go by, you keep publishing, but no one comments and your traffic stats
are barely registering. What do you do? By
Denise Wakeman and Patsi Krakoff
Top 10 Blog Writing Tips.
Most of the "rules" about writing for ezines and newsletters
apply to writing posts for your blog, but there are some important differences.
Keep these 10 tips in mind and you'll be publishing great blog content that
attracts prospects and clients in your niche market. By
Denise Wakeman and Patsi Krakoff
Marketing Your Shows
the 4 C's Way.
Traditional marketing is changing: Customers are more
sophisticated and price sensitive. They expect products and services to be delivered
faster and more conveniently. And they have no qualms about switching to competitors.
By Susan Freidmann
Using the Media Effectively.
The media has the power to influence your tradeshow efforts
whether it be in television, radio or print. Your job is to target your endeavors
to create a positive company image and brand awareness of your products/services.
By Susan Freidmann
Learn the Secrets
of Print Interviewing.
1. Remember you're always on the record. By
Susan Harrow
5 Breakthrough Marketing
Ideas.
Do you ever get frustrated with your marketing? Are you
putting in a lot of effort but not getting the results you want? Don't you wish
you could just hit a switch and get a better response from your mailings, sales
calls and web site? By Charlie Cook
10 Elements
Every Direct Mail Piece Should Have.
Don’t want your direct mail to end up in the trash with
the rest of the unread mail? Studies show an effective direct mail campaign
should draw a .5 to 1 percent response. These 10 tips will help you get the
results you want: By Joe Niewierski
Selling To Your Affiliates.
While success with any internet marketing program falls
on the head of the marketer, what the program offers in pay outs and products
plays a big roll. What I am going to focus on is the product side of the business.
The products that you sell make the difference on who is going to buy them.
By Jerry Lunsford
7
Ways Email Can End Your Business Relationships Before They Start.
Too often, people forget they're anonymous in the internet
world. Your friends and colleagues might know you as being a tireless worker,
a great friend and loving parent, but I don't know that. To me, you're just
a font. You're a font in an email, or in a forum post. By
Dina Giolitto
9 Keys to an Effective Logo.
The right logo, with the right characteristics, will boost
your visibility, credibility and memorablity – which means more business for
you! By Erin Ferree
Why
Small Businesses Need Both A Logo And An Identity System.
Why small businesses need both a logo and an identity
system By Erin Ferree
Three
Brand Identity Myths That Will Bring Your Business Down.
Three Brand Identity Myths That Will Bring Your Business
Down By Erin Ferree
No
Logo? Launching a Business Without a Logo Can Sabotage You.
No Logo? By Erin
Ferree
4 Dynamic Marketing Tactics.
Some of the simplest marketing tactics often produce the
most profitable results. Here are 4 examples that have proven highly effective
for any business. By Bob Leduc
High-Tech Real Estate
Marketing.
A quick glance through the Sunday real estate ads reveals
that most homes are sold the old fashioned way. By print ads and word of mouth.
Truth be told, placing your home in the Sunday paper does little more than quench
the ego of the agent listing your home. Demand more! By
Dale Ryan Serbousek
Five
Characteristics of Highly Successful Advertising.
Have you ever spent a small fortune on advertising that
generated disappointment rather than sales? By
Jeremy Cohen
Direct Mail Postcard Rules.
It’s a fact that your customers are your best leads. This
means that the most likely people to purchase your products and/or services
are the ones who have paid for them before. It’s also a fact that it costs far
less money to keep a customer than it does to go out and get a new one. By
Joe Niewierski
The 3 Cs of Effective
Marketing.
Complicated definitions of marketing abound. However,
when you think about what you are trying to achieve through your marketing activities,
it is simply changing and then maintaining the behavior of your target market.
By Julie Chance
10 Classic E-zine
Advertising Tips.
1. Target your advertising. By
Ken Hill
E-Newsletter
Readers Not Converting? 5 Simple Steps to Increase Sales.
Email newsletters excel at gaining repeat and new business
at a lower cost than other forms of marketing and advertising. By
Paul Nastu
Guide to Software Marketing.
Intro By David
B Mahler
One Way Linking Campaigns.
The importance & the context of building links coming
into your web site was detailed in the article "The importance of building backlinks"
By Vikas Malhotra
Internal Linking –
An Introduction.
The web as they call it is a mesh of links. The wired
world is now being counted for what it is. A Network. The more your pages are
wired or integrated into the overall web linking architecture, the better it
is from search engine ranking point of view. Google specially thrives on crawling
on links. By Vikas Malhotra
Interactive
Marketing--Your Key to Success in 2005.
Joe, By A l Hanzal
Branding your products
is important.
I was chatting with a couple of friends, all of us are
either copy writers or graphic designers…or both….in the advertising industry,
so, naturally, our conversations leaned towards the topic. By
Marsha Maung
Top Ten
Reason to Publish an Ezine AND a Blog.
Blogs are the hottest thing going these days when it comes
to marketing on the Internet. A blog is a way of delivering your messages and
article to clients. They are a like personal web sites, easy to create and far
less expensive than traditional web sites. By
Patsi Krakoff and Denise Wakeman
How To Get
More Visitors To Your Web Site.
When you were five or ten years old you may have played
the game of hide and seek where the object was to avoid being found. The longer
you could stay hidden and the harder it was to be discovered the better. By
Charlie Cook
The 5 Musts of Marketing.
For most of the small business owners I work with, marketing
has become the equivalent of a four-letter word. By
Helaine Iris
Are
You Using a Chess or Checkers Small Business Marketing Strategy?.
Until the day I learned to play chess I loved playing
checkers. Both games require a strategy that maximizes a player’s ability to
capture her opponents pieces without first losing her own. Checkers was fun.
But the complexities of chess lead to more satisfying victories and defeats.
By Jeremy Cohen
People Pleasing Postcards.
Why are more businesses turning to full-color postcards
as a key form of promotion? The biggest reason is the simplest: You don’t have
to open a postcard. It won’t get lumped in with all the direct mail envelopes
that people toss without opening. By
David Phillips
Satellite TV, Google,
and a Stamp.
Unless you’re building a baseball diamond in the middle
of nowhere, the “If you build it they will come” principle simply will not work
for your home business or online store. Driving customers to your store and
visitors to your Website are essential keys to your success. By
Nick Smith
Why Google Needs You Right
Now.
Let me ask you a simple question… what do you think is
the number one driving force behind the enormous success of Google? By
Ted Kushner
Sending
Samples With Your Press Release-- Should You Or Shouldn't You? Here's A Guide….
When you begin to send out your press releases, you will
start to get calls and emails from the editors requesting samples of your product.
What do you do? Well that all depends. Below are some tricks and tips for gauging
when you should or shouldn't send samples. By
Dianne Beiermann
Blogs: You'll
Love The Marketing Potential.
The Internet revolution is responsible for two of the
dumbest names in business. The first is the "Web." Try telling your grandmother
what you do for a living with that name. The next is the "blog." Most people
have heard about blogs (short for Web logs). By
James D. Fisher
Business
Goal Setting and Then Following Through.
Your business can't go according to plan if you have no
plan. By Joy Gendusa
Rising
Postal Rates? Don’t Cut Down the Direct Mail.
The United States Post Office in the past had some trouble
with its finances and their solution was to raise the postal rates. Whether
or not you agree with this approach to trying to stay in business, like the
weather and government in general, it’s something you have to live with. By
Joy Gendusa
Specialized
Mailing Lists Make All the Difference.
If there is one thing I can’t say enough it is that the
most important part of your mailing campaign is your mailing list. It is vital
that you put the right amount of energy into learning about lists – who to mail
to – so that your mailing efforts aren’t wasted. By
Joy Gendusa
The Importance of
a Marketing Plan.
There aren’t many things in life that you would get into
with out a plan. Marketing is no different. Your overall marketing plan should
cover about a six month period, and should be made up of weekly and monthly
marketing schedules. By Joy Gendusa
Comprehensive
Marketing Details Not Found in Beginner Books.
If this is the first marketing article you are reading,
go find some other more basic articles that I have written and then come back.
This data is for the intermediate to advanced marketers. By
Joy Gendusa
Effective
List Management Can Save You Big.
Let’s talk about how to keep your postage costs down.
By Joy Gendusa
Good Marketing Pays for
Itself.
Most companies ask themselves this question: "How much
will this advertising cost us?" when they should actually be asking themselves
this: "How much will it cost not to do this advertising?" By
Joy Gendusa
Increase
New Customer Traffic to Your Business.
One person tells another, who tells another, who tells
another and so on. You get the idea. Let’s see how to make that an actuality.
By Joy Gendusa
Make Your
Mailing a Home Run, Not a Strike Out!.
You can use great design and copy to get a better response.
By Joy Gendusa
Marketing – Like a Game
of Chess.
Have you started thinking about your Valentines Day Promotion
yet? By Joy Gendusa
Marry Your Marketing Plan.
Make a vow to keep up your marketing schedule in good
times and not so good times. By Joy Gendusa
Raise Your Income!.
How often do you sit around and wonder how to make more
money and get more people to buy more from your company? It’s one of the most
basic problems every company faces. By
Joy Gendusa
The Goose That Lays Golden
Eggs.
Ever wondered what it would be like to have a goose that
lays golden eggs? Well, if you thought such stuff happens only in fairy tales,
think again! By Mustafa K.
Small Business
and Branding – Why and How?.
When we speak of branding most of the time people try
to relate it to big business house, however, the fact is that every business
needs to establish their brand in order to survive the competition. By
Ray Smith
3 BIGGEST Adwords Newbie
Mistakes.
Google Adwords Tips By
Tom O'Brien
Take Your Radio
Ads to the Next Level.
Most small businesses do not have a high powered advertising
agency to produce award-winning radio commercials for them. Most award-winning
radio commercials win for the wrong reasons anyway. By
BIG Mike McDaniel
Smart Marketing Secrets
Revealed.
Don’t you just hate junk mail that screams at you about
supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95
or whatever? Well, here are some real “secrets” for you – and there’s no price
tag attached. By Claire Cunningham
How
to Market Your Web Site Without Marketing Costs.
The Internet currently reaches more than 800 million users
around the world. This makes your potential for exposure much higher than with
traditional forms of media. The worldwide online commerce has reached $6.8 trillion
by 2004. By Neil Armand
How
Professionals Everywhere Are Gaining New Clients Through The Search Engine Google
Anytime They Want -- And Now You Can Too!.
You might call it the new gold rush for professionals…
because all it takes is five dollars and only five minutes and anybody can advertise
their business on the world’s most popular search engine Google. By
Rod Beckwith and Jeff Alderson
Guaranteed
Ways to Build Up Your Ezine List.
Want your ezine list to catch fire and really start to
fill up? Jenna Glatzer took her own list from the hundreds all the way to 75,000
in 7 years by simple, steady marketing, and using many of these techniques.
(Jenna bought only 4000 opt-in names along the way. By
Suzanne Falter-Barns
What's Missing From
Your Marketing?.
Holly called from Anchorage, Alaska looking for ideas
on ways to increase advertising s.ales. She provides live traffic reports from
her plane to six radio stations and wanted help selling the 15-second advertising
spots she reads during the traffic reports. By
Charlie Cook
Top
5 Ways to Generate Qualified Leads for Your Small Business.
Do you ever wonder if you could be doing a better job
marketing your small business or professional service firm? Successfully marketing
a small business is hard work. By Jeremy
Cohen
Top
Ten Ways of Why and How to Write your Book's Sales Letter - Part 1.
Authors/publishers are great at getting their books written.
But after the initial one-year honeymoon, sales slow down. To counter this make
sure your print or ebook will keep on selling from the first day, the first
year, even for life. By Judy Cullins
Top
Ten Ways of Why and How to Write your Book's Sales Letter - Part 2.
Authors/publishers are great at getting their books written.
But after the initial one-year honeymoon, sales slow down. To counter this make
sure your print or ebook will keep on selling from the first day, the first
year, even for life. By Judy Cullins
Copy SoapNet and Make Money.
Whether you want to admit it or not, soap operas may hold
the key to your home business success. This article includes a few home and
small business principles I learned while watching SoapNet. By
Nick Smith
Business
Card Design - How to Stand out and Get Noticed.
One of the most powerful, yet over looked weapons in your
marketing arsenal is your business card. If designed properly this little 3
x 2.5 piece of paper will not only let people know how to contact you it will
also tell them why they should contact you. By
Jack Bastide
Sage Advice from
a Marketing Expert!.
An international hair-cutting chain opened a new store
directly across the street from the small town’s only barbershop owned and operated
by a man affectionately known to the locals as ‘ol’Joe’. By
Paul Shearstone
Are
You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?.
Losing a sale can be disheartening, especially if you
lose it for reasons you aren't even aware of. By
Ari Galper
The Press
Pack Is Chasing You - Give Them Room.
There’s good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists are surfing your
sites looking for news. By George Hopkin
Create a Successful Print
Ad.
Planning to create a print advertisement to introduce
your business or product and/or to announce some kind of activity to the public?
Then, you have to consider the some pointers we have for you here on how to
make a successful print ad and avoid costly problems in channeling out your
printed By Lala C. Ballatan
Learn
The Five Key Steps To Getting Free Publicity.
For many of us, the idea of getting free publicity can
be a confusing and daunting task. So why do it? Because free publicity really
works and if you are looking for ways to attract new customers to your internet
business, free publicity is by far one of the best ways to do it. By
Dianne Beiermann
When to Get a Print Broker?.
Wouldn't it be nice if someone could do the job of buying
printing materials and equipment for you? Instead of spending your time looking
for the best deals, and afterwards haggling for the cheapest price, wouldn't
it be better if you could spend that time working on plans and strategies to
keep By Granny's Mettle
Is Procrastination
Holding You Back?.
When you look at your marketing to-do list, do many of
the items on it look all too familiar? Have entries like "call Donna Sanchez"
and "follow up with Floyd Corp. By C.J.
Hayden
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10 Way to Improve Your Sales.
Note! This article may be republished in its entirety
as long as the Toolbox information is not removed. By
Robert Kempster
Marketing In A Virtual World.
Before the Internet, small business owners like yourself
were usually limited to a local market -resorting to expensive advertising and
brochures, direct mail, cold-calling, networking at the local Chamber of Commerce
or Rotary. By Steven Van Yoder
Secrets to
Writing Powerful Press Releases.
Using press releases for marketing purposes has become
increasingly popular lately. By Ted Kushner
Internet Marketing.
Is internet marketing something for you? Do you dream
about working at home where your kids are, where you feel you should be? Internet
marketing can promise this and so much more. But, tread lightly and do your
research before jumping into the world of Internet marketing. By
David Kunstek