Articles Index >> Marketing
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Voice Mail That Sells.
As a business owner, I receive my share of sales calls
in a given month. More often than not, I’m away from my desk or out of the office
which means I end up listening to the messages instead of speaking directly
with the sales person. By Kelley Robertson
10 Steps to a Great Newsletter.
A newsletter can be a wonderful, economical way to communicate
with prospects, customers, employees or distributors. Just follow these ten
easy steps for newsletter success. By
Claire Cunningham
What is Search Engine
Optimization?.
It is no secret that search engines are the number one
traffic generating method for driving visitors to the different web sites. Search
engines are very useful in helping people find the relevant information they
seek on the Internet. By F. Terrence
Markle
What is Pay-Per-Click?.
Pay-per-click (PPC) advertising is when an advertiser
pays for each qualified click that sends a search engine user (i.e., visitor)
to the advertiser’s web page. PPC requires the advertiser to bid on key words
or key word phrases chosen by the advertiser. By
F. Terrence Markle
Are You a Cultivator
or a Harvester?.
As a result of providing marketing consulting, training
and coaching to a variety of individuals and industries over the years, I have
come to recognize that people generally approach the business building process
in one of two ways. By Julie Chance
Wimpy
Google and Michael Jackson: Birds Of A Feather.
Google Inc. is suing a Houston-based company for allegedly
clicking on sponsored links to fraudulently boost advertising revenues. By
Dean Phillips
The Impact
of Price Popularity on Profits.
The goal of almost every business owner is to generate
a profit either for themselves or their shareholders. This can be challenging
at best. So much thought and effort go into running a business, accounts payable,
accounts receivable, dealing with vendors, customers, etc. By
Konstantin Goudkov
Interview with a "Video
Virgin".
Shani Alexander is the founder of Relocations Made Easy
(www.relocations-made-easy.com) which produces an interactive website and CDROM
tool that advises people on how to make a stress free relocation to a new city.
By Marie-Claire Ross
Search Engine Tips & Techniques.
As you are building your site or getting your site built,
you need to do as much as you can to ensure higher rankings in the search engines.
There are a variety of little tips and techniques you can use to do this. By
Terri Seymour
Getting
The Big Picture Series: Part 5-"The Free-Way" #1.
Will the search engine's take notice of you? Search engine
placement is the most important aspect of internet marketing promotion. What
is a search engine? By Treci Cauthen
Does
Becoming a Published Author Enhance a Business?.
There is a boom occurring lately, especially in the online
world. More and more business people are authoring their own print book and
e-books. These materials can run the gamut from information books to personal
life stories, as well as coaching materials, and life skills training manuals.
By Vishal P. Rao
The
Key to Eliminating Objections and Increasing Sales.
You're in a meeting with a promising prospect. You review
the project and the services you provide and then, just when you're hoping to
get the okay, the prospect raises an objection. They may tell you: By
Charlie Cook
The Boy Who Cried Wolf Redux.
You've probably heard the story of the Boy Who Cried Wolf.
By Ken Nadreau
So What's Your Argument?.
Arguments aren't always bad things. Sometimes They're
used to convince someone of an important point they may not yet realize. By
Ken Nadreau
Creating Customer Value.
The purpose of business is to create and retain a customer.
By R G Srinivasan
How "Available" are YOU?.
The internet can be pretty scary at times. Do you realise
how easy it is to access your personal information? Your phone number, name,
address? Even get driving instructions on how to get to your location (if you're
in the USA)?? By Anna-Marie Stewart
The Google
Phenomenon: Greatest Hits Collection.
As my readers know, I've been one of Google's harshest
critics. However, I'm also a firm believer that it's okay to criticize, as long
as it's justifiable and fairly balanced with deserved praise. By
Dean Phillips
Avoid the
Top 10 Network Marketing Mistakes.
Just completed this for the December Noni Pearls Magazine,
thought I would share it with all of you. Hope you enjoy it. By
D.J. Harr
Does Your
Copy Look "Fake" To the Search Engines?.
From the early days of search engine optimization, keywords
and content have always been vital to achieving your goals. Starting back in
the days when we used to shove every slightly relevant keyword into our Meta
tags, it has been obvious that search engines love text. By
Karon Thackston
5 Steps To Successful
Joint Ventures.
Most Internet Marketing related ezines have carried at
least one article on Joint Ventures; probably many. By
Raam Anand
3
Things Every Yellow Pages Advertiser Needs to Know.
Too many business owners and marketers know that Yellow
Pages advertising has an incredible amount of potential… but they don’t quite
know how to take advantage of it. By
Alan Saltz
Is
Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?.
Any idea? It’s a question that more than a few Yellow
Page advertisers ponder. If you are currently spending money every month to
run an ad in your local directory, you don’t want to wrestle with that question.
By Alan Saltz
Marketing
Tourism Online, Part One: The Basics.
This is part one of an article series which will introduce
some basic strategies, considerations, elements, and techniques for marketing
tourism products online. We plan to update and refine these articles as situations
change and when we have new knowledge to present. By
Bryan Wilson
Marketing
Tourism Online, Part Two: Attracting Visitors to your Website.
This is part two of an article series which will introduce
some basic strategies, considerations, elements, and techniques for marketing
tourism products online. We plan to update and refine these articles as situations
change and when we have new knowledge to present. By
Bryan Wilson
Two
kinds of Advertising for a Marketing Strategy.
Advertising is the lifeblood of any business. If you do
not learn how to advertise your products and services both efficiently and effectively,
you won't be in business long. By Steven
Boaze
Getting
The Big Picture Series: Part 6-"The Free-Way" #2.
Is your business suffering? Can't seem to get noticed
by the search engines? By Treci Cauthen
Will Seminars Get You Clients?.
I often suggest public speaking as a powerful way to show
prospective clients what you can do. Many professionals and consultants have
built successful practices by giving free presentations to associations, businesses,
and educational institutions. By C.J.
Hayden
Grab
Your Share of Untold Amounts of Advertising Dollars.
If you advertise in any way, the following information
could show you how to find and utilize untold advertising dollars you may not
be aware of. By Kathleen Gage
Own Your
Niche by Building a Niche Community.
In 1997, David Steele was making the transition from a
professional therapist to relationship coach. Part of his strategy was to become
a center of influence and THE Relationship Coach for his community. By
Steven Van Yoder
Contextual
Advertising: Is it Right for You?.
If online advertising had fads, contextual ads would be
the latest "in thing." Also known as "content targeting," they seem to be "popping
up" (no pun intended) all over the Web. From news sites to privately owned websites,
everyone and his brother seems to be dipping his "toe in the water." By
Merle
7
Ways to Stop "Selling" & Start Building Relationships.
Sometimes we can all use a friendly reminder to keep us
from backsliding into old ways of thinking about selling that lead us down the
wrong path with potential clients. By
Ari Galper
Yellow
Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy.
Response rates to Yellow Page advertising are declining
By Dr. Lynella Grant
How
to Generate More Business by Telling People What You Do.
What do you tell people when asked what you do? Many small
business owners and independent professionals repeatedly miss great opportunities
to generate new business or develop leads by answering the “what do you do?”
question with a poorly crafted or completely unplanned answer. By
Jeremy Cohen
How To Survive Speed
Networking.
“ Speed networking “ is a contradiction in terms. By
Alan Matthews
For
All Those People Who Struggle With Benefits and Features.
For Everyone Who Has Ever Struggled Sorting Out Benefits
From Features - "SWAT Them!" By Keith
Longmire
Affiliates Go To School!.
It has been said that only 2% of affiliate marketers ever
make any “real” money from their efforts. The rest struggle and flounder as
they see most of their efforts fail. By
Ray Burton
Making a Hit
with Your Marketing Campaign.
Considered a vital link in a show's promotional plan,
direct marketing is vital only if it's done right. It's certainly not as simple
as typing a letter, adding an address and stamp, and popping it in the mail.
By Susan Freidmann
The A-Z of Exhibiting
Overseas.
Exhibiting overseas is one of the fastest and most cost
effective ways to identify the best foreign markets for your products/services.
International trade shows and fairs offer opportunities for multilateral contacts
and business deals. By Susan Freidmann
Loyalty
Programs May Keep Customers Coming Back – But First You’ve Got to Earn their
Trust.
Remember trading stamps? If you’re over 40, chances are
you will. Every time you shopped at a participating grocery store or gas station
they gave you stamps to paste into a book. When you’d accumulated enough stamps,
you could cash them in for “free” gifts. By
Julia Hyde
Privacy:
Reduce your Customers’ Concerns by Building Trust First.
Before making a purchase from you, buyers need to trust
your company and think that your products and services will do what they are
supposed to. By Anti Spam League
Marketing Success Defined.
How do you personally define success? High income? Substantial
net worth? A fine home? Peer recognition? By
Mark S. Levit
How
to Add Warmth, Color & Texture to Your Advertisements.
"…A powerful agent is the right word…" --Mark Twain By
Michele Jai Johnson
Postcard Marketing
– Low Cost Visibility.
You need to be visible to attract customers, right? But
how do you get that visibility when you’re short on cash? Here’s an idea that’s
worked for many businesses. It’s postcard marketing, and it’s very affordable.
By Claire Cunningham
Google's Wonderland:
Trouble In Paradise?.
The fairy tale existance of Google is starting to experience
shockwaves. By Dean Phillips
How
Heavy Hitters Avoid Rejection Working MLM Leads.
“But, these people are telling me NO and I don’t like
the way that feels,” he told me. By Ed
Forteau
Winning the Traffic
Exchange Game.
Winning the traffic exchange game can be done. I was just
starting out online and had no money so I was looking for a free way to drive
traffic to my site. That is when I first found traffic exchanges. By
Shannon Herod
Building Your Fan Base.
Want to build your fan base? Meaning, do you want to attract
more clients or customers to you and your product or service? Then build a platform.
A platform is media lingo for having a solid base from which to pitch your work.
It’s about numbers, about how many people know what you do. By
Alicia Forest
“Super Verbs” Really
Move Your Copy.
Run or hustle? Eat or devour? Move or scurry? You can
boost the power of your copy by boosting the quality of verbs you use. Verbs
show action, and the way you describe that action can have a dramatic bearing
on your readers. By Karon Thackston
How
To Create Instantly Compelling Ads Every Time.
Use This Quick 3-Question Evaluation Process… And You
Can Be Sure That Your Message Will Sell! By
Marc Gamble
How
to Earn More by Visualizing Your Marketing Success.
Did you ever imagine yourself lying on a beach enjoying
the sun or spending the holidays relaxing with relatives? We all daydream and
picture ourselves in places we'd like to go to, or doing things we enjoy or
have always wanted to try. By Charlie
Cook
Want
to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling
Proposition.
If you own a web site or if you are going to build a new
one, the most important thing about your site is to achieve as high as possible
visitors to sales conversion rate. By
Gerardas Norkus
To Be Successful
Sell to Wants not Needs.
My mother used to tell me, tongue in cheek, that I never
wanted anything in my life– everything I asked for was something I needed!!
Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need
someone to clean my house. By Julie Chance
The Write to Link Popularity.
Using writing as a means of boosting your link popularity
can be a turnoff for many webmasters, when in fact it can lead to a wealth of
links. By Nicholas Dixon
RSS FEEDS: Whither Thou
Go'est?.
I open up the 'Feed Reader' every day on my laptop and
cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming,
I need to just 'subscribe' to only the 'feeds' that are of immediate interest,
else I would be reading 'feeds' twenty four hours every day. By
Tony Dean
Simple Graphic Design.
THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE By
Robert Kennedy
Design
Web Album and Deployment Using Adobe and Macromedia- Part 1.
OK, here is my mission; completely install a customer
example photo gallery found here http://www.cardprinting.net/ in 2 hours or
less. The basic process starts from Adobe Illustrator CS or Corel Draw 12. This
is the format all customers’ work is saved in. There are aproximately. By
Robert Kennedy
Design
a Web Album Using Adobe Photoshop- Part 2.
So let's begin crunching down these 300 images using Adobe
Photoshop from start to finish. When I say 'crunching', to some 300 images may
seem like allot, but it's not. I have done jobs for clients that have 100,000
plus images. By Robert Kennedy
Publish
a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3.
So now we have you pile of images looken real good, nicely
organized in directories with an index.htm file, nice. Are we ready to publish
this on the net? Well, yes…but. There always is a but. Here are a couple of
suggestions that will help you enhance your online photo album. By
Robert Kennedy
Developing Your Own Pitch.
If you have surfed any of the exchanges for credits, you
have seen them; countless affiliate web pages for all the different programs
available. By Brian Beshore
How
Important it is to Have a Professional Logo Design for Your Business?.
There are a lot of things that contribute towards the
success of a business. Having a good quality product doesn't necessarily assure
the success of a business. By Ray Smith
Adobe
Photoshop levels-Turn junk into gold by clicking a button.
There is no doubt in my mind; Adobe Photoshop is the greatest
Photo editing program in the world. Whether you are a novice or an expert Photoshop
is the program for you. Photoshop is used by my children and by the movie making
industry. By Robert Kennedy
Ordering
Commercial Printing For Your Company Can Be Indimidating.
"I went to see a printer today to get my company's stationery
printed. They ask too many questions, I can't answer!" I feel kinda dumb. By
Robert Kennedy
Advertising doesn't cost...it
pays!.
Well this has been a busy day. I am truly fatigued. So
I may cut my writings today short, but not cheap. We set a sales record today
and entered more new printing orders than any other day since our inception
in 1989. Today was a banner day…great. By
Robert Kennedy
Copywriting Secrets
Of India's Mystics.
Hi everyone, By
Dave Alston
Effective Marketing.
For any business to be successful whether on or offline
it has to be marketing effectively. You are going to need more than a great
looking site with fabulous products or services to obtain success. You will
need to run an effective marketing campaign and for this you will need a marketing
plan. By Susan Prince
How to
Write Your Way to More Quilting Business.
So, you've opened up your quilting business? By
Chuck Smith
7 Creative Ways to do
Marketing.
There are plenty of ways to let customers know about your
products. Why not use things that are already in place for communication with
clients? By Christoph Puetz
Do You Have
to Be Aggressive to Make Sales?.
A few weeks ago I was onsite at a company that had hired
me to train their sales team on how to stop using traditional selling and start
using the Unlock The Game™ sales approach. By
Ari Galper
How
to Create a Multi-Functional Newsletter to Promote Your Freelance Business and
Secure More Work.
A marketing strategy is worthless if all it does is promote
your freelance business and plea to prospects to hire you. Such is the case
with many print and e-mail business newsletters. Few freelancers understand
how to use a business newsletter to secure clients in the long term. By
Brian Konradt
Marketing is a Patience
Game.
“Get your positioning and your programs implemented properly,
and the numbers will come. But you’ve got to have some patience.” – Jack Trout
with Steve Rivkin “The New Positioning. The Latest on the World’s #1 Business
Strategy” By Darrin F. Coe
How Do You Define
a Good Logo Design?.
Everyone wants his company logo to be the best but how
good is good? How do we define a good logo? Is it necessary to be colorful or
an exquisite piece of art? Can a simple design work as a good logo? We are often
in a dilemma. By Ray Smith
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Success
on the Web: Detailed Case Study with ROI Figures.
Top of the Hill By
Robert Swick
The End Of Marketing.
Working with top companies worldwide in all major sectors
for 20 years, I've discovered that few of them come even close to achieving
their potential results. By Brent Filson
What Santa Knows About
Marketing.
What's that ringing sound you hear at this time of year?
It's the sound of store registers ringing up the sales generated by Santa Claus.
Just because he's old, overweight, long haired, unshaven and dresses funny,
don't overlook his marketing success. By
Charlie Cook
Ten
Steps To A Well Optimized Website - Step 9: Monitoring.
Welcome to part nine in this search engine positioning
series. Last week we discussed the important topic of link building. In part
nine we will be covering the monitoring and the various areas you should consider
and tools you may want to use. By Dave
Davies
Why
Strategic Marketing Should Be Taught In Seminary.
Why are so many churches content with being culturally
irrelevant and creatively archaic? If you train someone to be irrelevant, they
will be. If someone is given archaic ideas for presenting relevant material,
the material will no doubt be perceived as boring and outdated. By
Hugh Breland