Articles Index >> Marketing
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Pay-Per-Click
Search Advertising Comes First.
There are a variety of advertising options available to
online business owners small and large. There's traditional banner advertising,
text ads of both static and contextual varieties, popups and popunders, layer
ads and pay-per- click search engine advertising. By
Dan Grossman
Arrogant
Overture Placing Greed Ahead Of Their Customers Needs.
According to the dictionary, the definition of the word
"overture" is as follows: By Dean Phillips
Generate
More Sales in ANY Affiliate Program – Part One.
It is my opinion that the best AFFILIATE PROGRAM ever…is
still the AFFILIATE PROGRAM YOU own. By
Gillian Tarawhiti
Developing
A List Of Keywords For Marketing.
Keywords aren't just some words that allow search engines,
like Google, to find your web site. They are also key elements for creating
attractive language to use in your marketing or advertising material. For instance
places such as: brochures, business cards, flyers, and ads. By
Catherine Franz
Mail
Order: "The Original Internet" Still Going Strong.
While the world continues to go catatonic over the Internet
and its endless possibilities, there's another industry quietly going about
its business, piling up profitable year after profitable year after profitable
year. By Dean Phillips
Kick-Starting Body Copy.
Several correspondents to our newsletter, AdBriefing,
say that they are having trouble writing body copy for ads. Their problem seems
to be the age-old one of how to kick things off – how to make a start. Can I
help? Of course, I can. By Patrick Quinn
Getting Noticed
by the Search Engines.
You've got a web site; and you want to attract lots of
people to visit it so you can grow your business. But you're only getting a
handful of visitors currently. What is the first thing to do to help people
find your site? By Charlie Cook
I Would Give Anything To ….
A couple days ago I was listening to a CD by one of the
most successful speakers in the industry. He has been around for many years
and is considered one of the greats. He is also considered to be somewhat off
the beaten path. By Kathleen Gage
Turn
your dreams into reality: How to market your intellectual property to the global
market.
Turn your dreams into reality: How to market your intellectual
property to the global market By Neil
Armand
Building
a HUGE List of Loyal Opt-in Subscribers.
First of all, subscribers are not just subscribers, they
are YOUR customers! If you treat your subscribers well, they will be your customers
for life. What does this mean? We'll ezines are all about 'one to one marketing'.
By Glen Hopkins
How
to Create and Sell *Your Own* Product or Service.
It's one thing to join affiliate programs and earn commissions
but in order to make serious amounts of money, you need to have your own product
or service to sell. By Glen Hopkins
Design Matters in
our Visual Culture.
FIRST IMPRESSIONS. By
Maya Sunpongco
Do-It-Yourself
or Hire a Professional Designer.
Remember your vision for your company and the brand or
statement you want to make when any of your current or potential customers come
in contact with you. You have to impress them in all the ways you connect with
them. By Maya Sunpongco
Pay-Per-Click
Search Engines: A Really Bad Investment.
What was once such a good thing is now a rip-off and a
sham! By Dean Phillips
How popular are you,...
online that is?.
With the web today you "sorta haveta" have a rank in the
major search engines if you want to be seen. I mean with 250,000,000, yes 250
million searches a day on Google™ alone, how are your visitors and potential
customers going to find you? By Burke
Ferguson
Google Zombies Need To
Wake Up.
Over the last couple of weeks, I've received more e-mails
in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than
any other article I've ever written. And that's saying a lot because, I've written
close to forty articles. By Dean Phillips
At
Your Service: The Ten Commandments of Great Customer Service!.
Customer service is an integral part of our job and should
not be seen as an extension of it. A company’s most vital asset is its customers.
Without them, we would not and could not exist in business. By
Susan Freidmann
Useful
Tips for Evaluating Your Meeting Venue Options.
However, large or small the meeting, location is key.
Your environment, formal or informal, helps set the necessary mood and ambiance
for the meeting to take place. By Susan
Freidmann
10 Magic Ways To
Multiply Your Orders.
1. Use reward programs to keep people revisiting your
web site and buying your products. You could reward gifts or discounts for revisiting
or buying. By Robert Kleine
3
Steps To Effectively Increase Your Marketing Response.
It's well known that internet marketers are in the business
of marketing. To become successful in business, it's crucial to actively promote
your business to gain new customers. Let's face it... No promotion, no new customers.
It's a simple as that. By Eva Browne-Paterson
Testing Headlines.
A correspondent to AdBriefing, my monthly newsletter,
has posed a very sticky question. By
Patrick Quinn
The
New WebPosition Gold 3 . . . Definitely Worth the Wait.
At the special request of my students, I've taken a long
look at WebPosition Gold 3 (http://www.webposition.com), and I can honestly
say I'm amazed at how this software program has matured and developed through
the years. By Robin Nobles
Free Traffic
Programs and How to Use Them.
I try to use as many free traffic programs as I can to
increase traffic to my web sites. But does this traffic actually make sales
for me? Probably not directly but indirectly they can. By
Tom Worsley
Promote
Your Web Business With Every Email You Send!.
Website owners are always on the lookout for new ways
to promote their business. What if I told you could advertise your business
every time you send an email and it wouldn't cost you a dime? By
Dan Karwoski
Find
Out Where Your Firm Stands in Today’s Customer.
Looking For Ways to Improve Sales and Customer Relationships?
By Hank Brigman
How to
'Force' Your Visitors to Order Immediately!.
This may comes as a surprise to you but, if you're using
popups on your website (which you should), then chances are you're using them
all wrong. Almost everybody is. By Michael
Hopkins
Getting
in Shape: 10,000 Steps to Terrific Health.
t if I could show you a completely simple, inexpensive,
low risk, foolproof method to lose some weight, get healthy, and get in shape?
Sound too good to be true? Well, it is true, and all it takes is a serious commitment
and a $15 step-counting pedometer. By
Tom Ogren
Creating Sales Conversations.
You've got a great product or service that beats the competition
by miles. Once you get in front of people or get them on the phone, they're
sold. The only problem is you're not getting enough of those initial conversations
with prospects started so you can convert them to clients. By
Charlie Cook
Successful
Marketing for Home Based Businesses.
'A successful marketing strategy is not based on doing
what you like but liking what you do...' By
Declan O'Reilly
Yahoo!/Overture
Site Match: A License To Steal.
Unless you've been living in a cave somewhere, I'm sure
you've heard by now, Overture now offers the Yahoo! Search Inclusion under its
own branded name--Site Match. By Dean
Phillips
Flaming
Guitars! Minarik Fuels The Excitement Of A New Generation Of Musicians.
Celebrating an endorsement between G-Man Music and the
fiery axe-makers known as Minarik Guitars, Scott G (The G-Man) reviews the Minarik
Inferno X-treme. By Scott G (The G-Man)
Want
More Sales? Write A Barry Bonds Sales Letter.
I'm not a baseball fan. Never have been. In fact, I hate
the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses
the exact same intangibles every great sales letter possesses. By
Dean Phillips
Keeping Your
Sub-Affiliates From Quitting.
One of the biggest if not the leading problem for internet
marketers is keeping your affiliates from quitting. The time and effort that
has been put forth to get your affiliates can seem like a waste of time if soon
after joining your program they either opt-out or become inactive. By
Jerry Lunsford
Pay-Per-Click Fraud
Exposed--Part II.
According to Andy Jones, a member of the Best Practices
Search Engine Forums, fraudulent clicks are just another aspect of the business.
"Any of us that use AdWords or any other PPC has to pay for a certain percentage
of fraudulent clicks," he said in a forum discussion. By
Dean Phillips
5 High-Impact Marketing
Tips.
Here are 5 high-impact marketing tips you can use to boost
your sales quickly. All are simple to implement and they involve little or no
new expense. By Bob Leduc
Internet Nielsen Reports.
What if you were able to have access to your competitor's
web statistics? What if you knew how much traffic they had, the average number
of page views, what other sites their visitors went to? What if you could tell
how successful a campaign was or if their recent press release had any impact?
By Bryan Brandenburg
Search
Engine Keywords - What Do People Search For?.
Do you ever wonder how people search for things on the
Internet? What if you knew exactly what words they typed when using a search
engine? If you're marketing a product or service it's extremely insightful to
know what are the most popular search terms relating to whatever you're marketing.
By Bryan Brandenburg
SEO: The Good, The
Bad And The Ugly.
I seem to have created quite a stir, on a particular SEO
forum recently. In fact, rumor has it, at one point, my article, "Google's Trap,
DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular
forum. By Dean Phillips
Super-Affiliate's!
What Are They... How Do I Find Them and Why They're Your... TICKET To Online
Success!.
Do you see this term often online and end up confused
to what it means and the purpose they serve online? By
Cory Threlfall
The Truth
About Overture's Pay-Per-Click Program.
Before Google's AdWords, Overture was the preeminent pay-per-
click program. It's still a monolith in its own right that deserves a closer
look. By Dean Phillips
Your Business
Deserves a Second Chance!.
When you started your business, you dreamed your customers
would love your products and services. They would be excited. You would make
money doing what you love. By A l Hanzal
Removing Obstacles to Sales.
During the summer Olympics I watched the men's and women's
hurdles. I'm always impressed by these athletes' ability to run at full speed
and leap the hurdles without breaking stride. By
Charlie Cook
Build Your
Business by Building Relationships.
People do business with people that they know and trust.
As a solo entrepreneur, your goals will be to make yourself known to your target
market and then elevate the relationship to the trust level. This process of
building relationships can take many forms. By
Charlotte Farrior
Google, Yahoo!,
Pandora's Box And The Lottery.
In the fall of 1990, the musical group Snap had a monster
number one hit record called, "I've Got The Power." By
Dean Phillips
What
Posting Articles Online did for my Google Page Rank in 90 Days.
Article Marketing Builds Momentum and Traffic By
Dr. Lynella Grant
The Anatomy of Hype.
On a copywriting board I frequent, someone expressed bafflement
that several respected marketers criticized the tone of a sales page he wrote.
"Why did they apologize to their subscribers while linking to my pitch? This
approach sells," he said. By Marcia Yudkin
Get More
Impact From Your Annual Conference.
How can you get more attention for your conference and
your association? Use some of these Power Marketing™ tips and ideas. It won't
cost much. It just takes a creative approach. The payoff can be huge. First,
see everything as a marketing opportunity. By
George Torok
Assumptions – The
Hidden Sales Killer.
Assumptions can kill a sale. In my sales training workshops,
I frequently discuss the importance of not making assumptions about a person
before, during, or after the sales process. Participants frequently nod and
tell me that they NEVER make assumptions. One person (Doug Maquire, www. By
Kelley Robertson
The Power of Possibilities.
Did you know the one thing that holds most people back
is the simple fact that they think too small? What separates the average business
owner from the super successful isn’t her timing or her resources. By
Lori Osterberg
The Reality
of Search Engine Submissions.
Over the last few months, search engine submissions have
changed dramatically. Now is the time to analyze the way we're submitting our
Web pages and to rethink our submission strategies. By
Robin Nobles
Send
Postcards To Save Money and Cut Through E-mail Clutter.
Use your computer to send personalized color postcards
in quantities of 1 to 1,000. By Roger
C. Parker
Internet Marketing Reality
Check.
There are thousands of web sites, books, CD-ROM's, cassette
tapes and various other forms of communication devoted to the topic of Internet
marketing. By Jeff Palmer
The Man With The "Grasshopper
Mind".
The title of this article also happens to be one of the
"20 Greatest Headlines Ever Written." By
Dean Phillips
10 Surefire
Ways to Add Sizzle to Your Brochures.
Businesses rely on brochures as their front line in communicating
their products or services. Yet according to Shannon Cherry, APR, many find
them not as successful because they underestimate the skills and resources necessary
to publish attractive and effective materials. By
Shannon Cherry, APR, MA
A Quick
and Simple Tip for Gaining Customers.
In the course of my career, I’ve had to deal with a lot
of vendors—software companies, sensor manufacturers, electronics distributors
and more. Some of them have left lasting impressions on me, whereas others have
been eminently forgettable. By V. Berba
Velasco Jr., Ph.D.
The Process
of Change in Marketing Approaches.
In a world economy that is in constant flux and undergoing
turbulence, more companies are realizing that their most precious asset is their
customer base. By Dr. Alvin Chan
Building your first Web
Site.
The ease with which visitors are able to use a Web Site
is very important, especially if you`re trying to market something from the
site. Usability is very much about how quickly and easily visitors are able
to move around the site and not just about making sure everything on the site
works. By Anna-Marie Stewart
Michael
Jackson, Classic Marketing Blunders And Your Wallet!.
You couldn't help but be captivated by the unbelievably
cute kid with the amazingly controlled falsetto voice and electric dance moves.
By Dean Phillips
Top
10 Reasons to Use a Blog to Publish Your Ezine.
Blogs are the hottest thing going these days when it comes
to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons
why you should deliver your ezine articles via a blog. By
Denise Wakeman
Some Things in Life
ARE Guaranteed.
Some Things in Life ARE Guaranteed. By
Jane Mark and Phil Basten
How
To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits.
It seems to be a phenomenon. You try Google AdWords Select,
your ad gets “disapproved” by the powers that be at Google, you count your losses
and give up. It doesn’t have to be that way. There are two primary factors to
succeeding at Google AdWords. The first is getting the right keywords. By
Karon Thackston
Coaching:
Communicating What Service You Provide.
Coaching is unique because it makes a special promise:
transformation. At the root of any desire for personal development is the expectation
that, every time they have an encounter with their coach, they have some how
changed from the person they were into the person they more prefer to be. By
Catherine Franz
Increase
Sales By Flying Under Your Prospects "Radar Defenses".
How do you persuade someone to do what you want them to
do? By Jim Edwards
REVEALED!
The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing
Strategy..
What I'm about to reveal to you in this article will literally
change the Way you do your online marketing for years to come and will add many
Benefits to You and your online promotions 'Effortlessly'. By
Cory Threlfall
The Lost Art
Of Fundamental Copywriting.
What ever happened to good old fashion, fundamental copywriting?
Has anyone seen AIDA? I mean, before you can run, you first have to learn how
to walk, right? Yet, I see it over and over again. By
Dean Phillips
Google AdWords:
Like Playing The Lottery.
A "dollar and a dream," is all you need said the television
commercial. The lure of the Lottery is a seductive one: plunk down a dollar
and you might become a millionaire for life. The promise of "pennies from heaven"
makes the Lottery a daily habit for millions. By
Dean Phillips
Politicians Are
Like Car Sales People....
Well, another election has come and gone in the US and
no matter which way you voted there are some important marketing lessons to
learn. By Jane Mark and Phil Basten
What
You Do To Reach Top Rankings In Search Engines?.
Without doubt, it is hard to reach top positions in search
engines especially If you are not an expert and intend to reach this high rankings
with the most frequently used keywords and key phrases like, Internet marketing,
home business, Money, money making. By
Llando Ford
Getting
The Big Picture Series: Part 2-"What's Beneath The Surface?".
When you take a piece of gold to a pawn shop sometimes
they will take a small saw-like tool to scrape the jewelry to find out for sure
"What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished
metal. By Treci Cauthen
How to Keep Your Business
Healthy.
Can you imagine you're ninety years old and still hiking
up mountains with your grandchildren, bench pressing more than most twenty year
olds, and making millions of dollars? By
Charlie Cook
Trinkets, Lockets
And Empty Pockets.
It never ceases to amaze me how many people set-up a website,
without any type of plan or clue about how to promote it, how to write a sales
letter, how to write an ad-- nothing! By
Dean Phillips
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Which
of These 7 Mistakes Are You Making In MLM?.
You've done it. You've signed up with a network marketing
company. You're ready to get started with your teams advertising system. You're
ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to
go to Disney World, you wait for the responses to pour in. By
Joe Schroeder
How
to Avoid the 11 Biggest Mistakes of First-Time.
“If you want to change your life,” Harry Beckwith wrote
in The Invisible Touch, “write a book.” But, writing a book can also be tremendously
frustrating and unrewarding. By Roger
C. Parker
Don't Be A Reciprocal
Linking Turkey!.
I had an email exchange with an SEO client today after
his webmaster called him pushing reciprocal linking software (when all this
web designer was after was to generate some extra work from a client that hasn't
needed him for awhile). By Mike Banks
Valentine
11 Awesome Ways
To Attract More Orders.
1. Create a free ebook directory on a specific topic at
your web site. People will visit your web site to read the free ebooks and may
see your product ad. By Hans Peter Oswald
What Is Most Important
– Copy Or Pic?.
When, some little time ago now, I first descended upon
the advertising scene, we were a good deal more concerned than most people seem
to be today about the nature of the business we found ourselves in. By
Patrick Quinn