by Vickie Morrow
Do you think because you have a web site, they Do you think everyone is your prospect? Who is your targeted niche market? · Small Business Owners Do you want to maximize your efforts, spend Would you like for your prospect to make the What did I just say? People make their buying decision in their They visualize themselves in the free car (They decide to work with you and your company Their swimsuit cover up does not have to go to (She decided to loose weight befor going The grocery list is made before they reach the store.... Let's look at exactly who you want to and can Don't forget, the Internet is world wide! It's a BIG market out there on the World You don't have to attract the millions you Over one million people CAN use your product or First we'll start with product. What product are YOU marketing? It is amazing Your business may have more than one product. You Remember business ownership is a product with referral Go to your company web site, catalog, whatever You've selected your products or services. Take each · Write down all of the reasons people want, · Write down all the fears they may have · Write all the fears they may have associated Remember your prospect wants to satisfy a motivation. · Write down all the features of your product and · Write down your offer and guarantee. · Write down your service that will satisfy your On the internet, just like off the internet, people see As you go out into your target market areas on the internet They buy where you are pointing people to get the Do you already have a targeted niche market? Take a look at your customers. Do they have anything One network marketing distributor for a health She now has great success targeting a niche market WHAT IS A NICHE MARKET? A niche market is a narrowly defined group that includes · Individuals in the group have the same · They have a strong desire for what you offer. · You have (or you can create) a compelling · You can easily reach individual prospects · The group is large enough to produce the · The group is small enough that your competition By narrowing your focus to a targeted niche market For example, some businesses describe their target · Executives who want to get out of the corporate · New mothers who want to start a home based business. · Students who want to generate some extra income. Anyone who wants to feel and look better. · All women · All men · People who have animals These are broad audiences. How are you going to cater to
will come?
· Doctors
· Homeowners
· Executives
less money and time for bigger results? Do
you want relationships, trust, respect, name
recognition and referrals?
decision to do business with you before they
know they will?
mind before they actually take action.
offered by your company.
because they visualize themselves in their dream car
paid for by you company).
their knees because they are slimmer.
to Tahiti on vacation).
reach online.
Thinking cross-culturally, half of the internet
users are outside the U.S. and easily read
the English language.
Wide Web!
only need to attract a few thousands. Wouldn't
you rather have 10,000 loyal customers than
1,000,000 single buyers?
Robert Allen, Multiple Streams of Income.
service. Who is LIKELY to use your product or
service? One of the best ways to do this is to
find a target or niche market.
to me that the biggest problem with most marketers
is they have never defined what they are selling!
need to decide what product or products, or product
category you like the best. The products or results
you get passionate about are usually your better
choice.
and affiliate programs.
medium you have and select no more than three products
or product categories that excite you.
product separately to find your niche market's
motivation.
need or desire your product.
associated with buying it. ( won't work, poor value, breaks
easily, tried others that didn't get results desired...)
with not buying it. (I will still have the knee pain,
lack of energy, won't have money to send children to
college, will have to work menial job after retirement,
have to go back to work when the children go back to
school...I will look chubby in my swim suit)
Your product is just a means to an end.
product category.
customer's motivations.
Now, with this information you are ready to define your
targeted niche market. You know what they are
looking for.
themselves as individuals and want to be treated that way.
and build relationships you are helping them make the
mental purchase.
information. Usually that is your personal web site,
or through your personal web site.
in common? Do some of them play sports, the same sport?
Are any of them fishermen? Do they do the same
kind of fishing?
products company looked at the demographics of
her downline team partners and realized the majority
were health or physical education teachers or coached
at the junior high and high school levels.
of female physical education teachers who are married,
have children and are members of the same professional
association. All on the internet!
all of the following:
specialized interests and needs.
reason for prospects in the group to do business
with you instead of with someone else.
within the group.
volume of business you need.
is likely to overlook it.
is where maximizing your time and efforts comes in.
market as Anyone who wants their own business.
environment and start their own business.
specifically defined personal interests of individuals
in this group?
Any promotional message to this group would have to be Do you respond to general talk? People respond only What are the special advantages of having a niche market? · A highly defined, small niche market can insulate · You can establish relationships and referrals in How do you Find Your Targeted Niche Market on the Internet? What do you say when you get there? Is your target market specific enough that you can develop Find your niche market on the internet. Tailor your sales messages to the specific interests and You'll see an immediate response and watch the increase in It Is Your Business and It Is Your Bottom Line! About the Author
Vickie Morrow, is a veteran Home Based Business Owner
very general.
when they feel you are talking directly to them about
their individual needs.
you from competition. Other businesses owners or sales
people are likely to overlook it.
· Large businesses will find the market segment too
small to bother with.
smaller communities than in large impersonal ones.
your sales messages so sharply focused that prospects
believe you're talking specifically about them and to them?
needs of that niche market.
your sales and profits.
and veteran marketer on and off the internet. You can
receiver her newsletter. To subscribe
emailto:itisyourbiz@quicktell.net
She can be reached through her web site
http://mindingyourownbiz.com