You Can't Direct the Wind but You Can Adjust the Sails

by Dan Hamilton

Dear Friend,

Today I would like to provide you with a new
perspective and new insights to help you define
effective marketing strategies and tactics that will
insure the growth of your online business.

First of all, let's take a look at the meaning of the
word "metamorphosis" and how it can possibly be of
interest to marketing.

Metamorphosis: Noun (plural metamorphoses - say
metuh´mawfuhseez) … “the change of form, structure, or substance, as transformation; the structural or
functional modification of a plant organ or structure
during its development.”

Applied to marketing, this does clearly suggest a
process by which we can possibly transform ourselves
and adapt to an ever-changing and complex environment
or marketplace with the clear intent to become and
remain successful.

It's all about our personal growth and our ability to
react to the multiple challenges of life in general
and the modern world in particular.

In a way, I am tempted to say it's all about the
metamorphosis of marketing tadpoles into leaping
frogs!

Identifying and aligning all the pieces of this complex
puzzle takes time, quite a bit of thinking and
determination. It also requires that we constantly
reconsider our approach and refine our strategies.
Transforming ourselves has been a necessity since the
dawn of humanity and it is not any different in the
modern world: if we want to stay in business, we have
to evolve.

Let's keep in mind that it is us who have to adapt to
the environment or the marketplace and not the other
way around.

This is a hard fact, it cannot be argued upon: no one
can expect to win at any game without first knowing
the rules and principles.

Life is a serious game where it is possible to have a
lot of fun. It has strict rules though. First we need
to study the rules then comes the fun. Likewise,
marketing is a serious game where it is possible to
have a lot of fun. Again, first we need to study and
master the rules.

It takes time to fully master all the different rules
and principles of life - the Great Pyramids of Giza
were not built in a day after all.

It is a visible sign reminding us all of the astounding
results that can be accomplished with vision,
determination and persistence.

This is exactly the same behavior we want to apply in
our marketing if we are to get results of the same
magnitude.

What we have to do is study the founding principles of
success and get better at applying them effectively in the real world: on the marketing battlefield.

It's a fact: we need to get better at mastering
marketing strategies that lead to higher levels of
success.

Regardless of our personal level of success, the #1
critical success factor to accomplish this is
determined by our ability to identify and process the
very information that will give us the leverage we lack to reach the next step and enable greater success.

The most efficient and fastest way to increase our
success is through the adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: the first step is to get it started to the best of our knowledge and abilities.

It can always be improved in the course of time. That
decision is ours to make. No one else can make it for
us.

In my monthly newsletter, I discuss how it all works:
how states of mind and behavioral patterns are
intimately connected and how one does influence the
other greatly, be it in a positive or in a negative
way.

Always remember, you can't direct the wind but you can adjust the sails and shorten the journey leading to your success.

All the best,
Dan Hamilton

About the Author

Dan Hamilton is a Certified Guerrilla Marketer
(http://tinyurl.com/2mgz3/certif.htm)
Independant Internet Marketing Consultant since 1999