by Grady Smith
Wouldn’t you love to be able to write testimonials for Writing your own testimonials? You’ve got to be I know what you’re thinking. You’re picturing some guy While I have written some of my own testimonials, the Confused? Let me show you what I mean… A customer purchases my product. They have a chance to About a week after their purchase, I send them a What I do is write a letter asking for them to pick For instance, my first testimonial might say that A customer of mine reads through the testimonials, and And most will do it. If they like your product, they You still may wonder, is it unethical? I don’t believe so. I feel that if someone doesn’t
use on your website that scream huge praises for your
product?
kidding! Isn’t that illegal?
banging out praises for his product, then pulling
names out of thin air to tag onto them. But you’ve got
it half wrong.
names below them are actual people that agree with
what the testimonial has to say.
look through it and make a decision about it.
letter asking for a testimonial. But this letter is
unlike any testimonial you’ve ever seen.
which comment sums up their review of my product. Then
the letter continues with about five testimonials,
each one reflecting a different opinion.
they’ve made good money with my product. The second
might say that they were skeptical at first, then
realized after their purchase what a great product it
is. A third testimonial might show what a thorough
product I have and that it answered all their
question. I would also have two or three other
testimonials that showed and put to rest different
fears a potential customer might use to not make their
purchase.
picks the one they feel is close to their own
thoughts. At the bottom of the letter, I ask if I can
use their name along with the testimonial they chose
to sum up their thoughts on my website.
should have no problem lending their name to a
testimonial that mirrors their thoughts. In fact, they
probably would of said it themselves, only they didn’t
feel competent in their writing or didn’t want to take
the time.
agree with the testimonials I’ve written, they’re not
going to let me use their name. Writing my own
testimonials simply lets people express their feelings
without the labor of writing.
There are a few other tips you’ll need to write your Write your first five to seven testimonials, then send Give the opportunity for your customer to enhance the This is a powerful method of securing testimonials for About the Author
Grady Smith
own testimonials:
them out to one customer. Wait for their reply. If
they decide to tag their name to one of them, then
replace it with another new testimonial and send it to
your next customer. Keep track of which ones you’ve
used, and replace them as you go.
testimonial. Let them change words or phrases. Allow
them to add or delete sentences. In a sense, let them
really make it their own.
a new product. I would say that almost half the
testimonials on my web page were acquired this way. As
I get new unsolicited testimonials that are really
powerful, I swap out the older ones. If you do the
same you have a powerful tool that reassures potential
customers and turns them into buyers.
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