Word of Mouth' Marketing

by Michael Southon

'Word of Mouth' is still one of the most effective
marketing techniques, online or offline.

Joe arrives at your website and he likes it. In fact,
he'd like to tell Fred about it. It's just the thing
Fred's been looking for. What if Joe could recommend
your website to Fred by sending him an email straight
from your website?

Well, he can...if you have an 'email to a friend'
script installed on your website.

There are many free scripts that will do this for you.
But the one I found easiest to install is a script
developed by William Bontrager, called 'Master
Recommend'.

This one was easy. I had it working on my second
attempt.

You can see this script in action at:
http://www.freezineweb.com/index.html

Basically all you have to do is (1) configure the cgi
script and upload it to your cgi bin, (2) create a new
web page with a form that is linked to the cgi script
on your server.

You can download Master Recommend at:
http://willmaster.com/master/recommend/mr.pl?v=zip

To get a detailed explanation of how to install it,
visit:
http://www.willmaster.com/master/recommend/
MasterRecommendmanual.html

This script will even send you a copy of your visitor's
message (it's useful to know what your visitors think
about your website).

If you prefer not to have anything to do with cgi,
there's a much easier way of putting 'email to a
friend' on your site.

Thetellafriendnetwork.com has a program that is hosted
on their site. Installing it is as simple as pasting
some HTML code into your web page. Your visitors will
be presented with a simple form where they can enter
up to three of their friends' email addresses.

You can add this service to your website at the
following URL:
http://www.thetellafriendnetwork.com/addasite.html

About the Author

Michael Southon publishes 'e-Profit Tips' newsletter.
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