by Alan Fairweather
Customers will form an opinion of your business as soon as More and more potential customers will look at your website #1 Keep it updated - all information, prices and technical
they look at your website. Therefore the same basic rules
apply that you use in the production of your brochure and
your business card - It grabs attention, it's easy to read,
it has a benefit statement, it's friendly and makes a
statement about your business.
to find out more about your product or service or even to
place an order. Here are some further points:
details needs to be kept right up to date
#2 Easy to understand - just like your brochure, your #3 Not cluttered - some websites try to convey too much #4 Don't get too clever - no fancy fonts and flashing #5 Fast loading - photographs and graphics can slow down #6 Friendly - your website just like all your other #7 Call to action - every page of your website needs to tell About the Author
Discover how you can generate more business without having
customers need to find what they're looking for quickly and
easily
information and people just "click off" Remember the KISS
principle - Keep It Simple Stupid.
lights. People are getting fed up with sites that try to be
too clever. They're designed by people who want to show how
clever they are and who aren't really thinking about the
customer
loading, so be aware. If customers can't get to what they're
looking for quickly enough, then they'll "click off"
marketing materials need to suggest to the customer that you
are a warm and friendly organisation to deal with
the customer what to do next - order something - phone for
more information - sign up for your newsletter
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com