Why Your Website's Sales Are NOT Where You Want Them to Be

by Raynay Valles

You have a good product at a good price. You know people
want it. Why aren't you selling more?

Today your website sells x number of your products. How do
you get it to sell twice as many, ten times as many, or
more?

There is a simple reason holding you back. While many
website owners don't know why sales are low, you may
already, in your heart, know why.

To illustrate what the reason is, let me give you two
website marketing scenarios. See if you pinpoint the
problem.

SCENARIO 1
Imagine your website sells 20 inexpensively-priced widgets
every day. Your present customers are delighted with it.
You want to build sales. What should you do to sell more?

Pause for a second and give your answer. Play along. It's
fun and informative.

Most people would say, "Advertise more." or "Get more
traffic." At first, this seems logical, but there is
critical data missing.

What is that data? An essential question you need to ask
is, How many unique visitors come to the website each day?

It makes a difference if it's 200 or 20000 unique visitors
coming to your website each day. If you find you are
getting 200 visitors a day and 20 sales, that's great.
Get more visitors.

But, what if you found you ALREADY have plenty of traffic?
What if you found you are already getting 20000 visitors
a day? If this were the case, you'd probably want to
find out what the site was doing, or NOT doing, that is
sending 19980 people away without buying every day.

SCENARIO 2
You ran the same ad in two different ezines. You paid the
same price for each ad. Ezine A sent you 1000 visitors.
Ezine B sent you 250 visitors. Which ad should you rerun?
Which ezine would cause you to look for similar ezines?

Pause for a second and give your answer.

Did you say "Ezine A sent more traffic, so place another
ad in Ezine A and find more like it"? Or, did you
notice the missing piece of information? That piece of
information is: How did each ad perform?

Suppose Ezine A sent 1000 visitors and you got 1 sale.
Ezine B sent 250 visitors and you got 5 sales. NOW which
ad would you rerun? NOW which ezine would you try to find
similar ezines?

You might say it's not fair I didn't give you all the
information in each scenario. You're right, it wasn't
fair, but it was accurate. Similar scenarios happen
everyday in real life, leading webmasters to make poor
decisions which keep their sales low.

The reason you're not selling more is you don't have "the
right information". You get the right information by
asking the right questions and applying useful
technology.

As you saw in both scenarios, when you had "some
information", it was easy to make a wasteful and
ineffective decision. With the right information, you
can make decisions that positively impact on your
bottom line.

About the Author

Raynay Valles is an online marketer who turns
non-performing websites into websites that sell. Email
her now at mailto:rvalles@jawdrop.com or visit
http://www.jawdrop.com