by Joshua Rose
A good friend of mine back in college wanted to learn how to I would stop by sometimes and watch him get pounded over Being an acquaintance of the Champ, I asked him once why he If you're like the overwhelming majority of netrepreneurs, Why? Well, if you're not attracting traffic, and if you're The one single characteristic virtually every Internet I recently used the "Search Term Suggestion Tool" over at *****96,000 searches for *internet marketing* That's 518,000 searches for marketing related topics. Now, get this. There were less than 5,000 searches for Admittedly, this isn't scientific, but what it indicates is Do you have a copywriting problem? It's easy to know. If So, how do you *write for the web*? Here's some quick 1.) Write from your prospects point of you. Keep the *I's* 2.) Use powerful words in your headlines, such as 3.) Avoid over hyping. Claiming to have secrets that will 4.) Experiment with your ad headlines. I tripled the 5.) Use simple, everyday words to make your points. Don't 6.) Keep your paragraphs short (2-4 sentences) and your 7.) Stress the benefits, not the features. Instead of 8.) On your sales page, state the problem, stir up the 9.) Use *bullets* to list your benefits. Many visitors 10.) Motivate action by using action verbs throughout your
play ping-pong. Every night after dinner he would play with
the dorm Champ. Needless to say, it was a hopeless mis-
match.
and over again. The Champ was merciless: 21-2, 21-1, 21-3
were typical scores.
wasn't taking it a little easier on such a novice player. I've
thought about his answer many times since then because it
has come to my aid time and time again.
I'm sure you've been trying to figure out why your
marketing efforts have been taking a *pounding*. In fact,
it's likely you're even using many of the same techniques
as the *Internet Guru's*, but they just don't seem to work
for you.
not converting visitors into sales, the first place to look
is at *the words* you use. Your *pounding* is very likely
due to your own copywriting: your ad headlines, your sales
page, and your ezine copy.
Expert has in common is the ability to write like the
dickens. And with competition so widespread and so fierce,
if your copywriting is only *average*, or worse, any
marketing effort is unlikely to get off the ground.
Overture for a little test. Here's what I found in a recent
month. There were:
*****152,000 searches for *home business*
*****162,000 searches for *marketing*
*****and 108,000 searches for *advertising*
*copywriting* and less than 4,000 for *writing skills*.
That's less than 2% of the total … and offers a strong hint
of why 95% of businesses on the web fail.
that those people who are interested in making money on
the web, are not very interested in learning how to write
great copy … even though this is the very skill that
separates the big money makers from everyone else.
you're short on site traffic and sales, the answer is, *yes*.
There's plenty of ways of getting traffic to your site. If
it's not happening, your promotional copy isn't getting the
job done and needs to be reworked. Ditto for sales.
pointers to get you started.
to a minimum and use plenty of *you's*.
*Discover*, *Breakthrough*, *The Truth About*, *Amazing*,
*New*, *Money*, *Magic* and *Proven* to name a few. Even
the old *How To* keeps on working.
make people rich almost overnight loses credibility.
response to an ad by changing just a few words, from
*Frustrated With Your Online Earnings?* to *Are You
Frustrated With The Money You've Been Making?*.
say, *Use average language to be understood properly*.
sentences brief. Instead of, *Receive everything you need
in your mailbox in a few moments*, say, *Get it all right
now*.
*This product comes with a money-back guarantee*, say,
*Think of all the time, energy and money you`ll save with
this lifetime guarantee*.
problem and then solve the problem.
will read your sales page only after a quick scan of your
headlines and bullets.
copy, such as *unleash, explode, break, pull, punch and
spread*, to name a few. This helps the reader get in the
frame of mind for taking action. Then close with an action
statement. Instead of *Build bigger profits*, say *Make
more money now*.
11.) Visit the web sites of known Internet Experts, There's no doubt that learning to write great copy will have So, what was *The Champ`s* answer to me and how can you use A month later, he had indeed become a serious player. No, So, if you've been taking a marketing pounding, learn from About the Author
Joshua Rose is webmaster at The Internet Profit Wizards
subscribe to their newsletters and study, study, study.
an immediate, positive impact on every marketing method
you use. And the good news is that it is definitely learn-
able.
it to improve your internet results? I think it's clear.
He said, "Your friend isn't looking for recreation. He
wants to become a serious player."
he didn't get better than the Champ, but he gave him a run
for his money nearly every time … even beating him once in
a while.
the copywriting champs. And keep on playing.
http://www.internetprofitwizards.com, a site devoted to the
three mandatory skills necessary for internet success:
Copywriting that sells, a thriving ezine and effective
Affiliate links. Visit to subscribe to his newsletter and
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