Who is your 'Best Customer'?

by A.T.Rendon

Your best customer is the one you listen to.

The Internet is changing the face of doing business
here in North America and around the world.

We are witness to the emerging Global Marketplace
which is being driven by a 'Customer Economy'.

What does that mean?

Simply, that the time for the customer to rule has arrived.
No revolution has occurred, no blood has been spilt, and
the only ones that will get hurt are the companies that do
not put their customer first in their business models.

You will attract and keep customers if you:

1. View your business as a personal interaction between
it and your customer.

The overall feeling your customer or visitor to your web
site has will make or break you. It is important to think
in terms of customer satisfaction, growth of the number
of your customers, retaining the customers you have
already, increasing the amount each customer spends
and finding out why your customers leave.

2. The customer is always right, even when they are wrong.

It is all about making your customer happy. The 21st century
customer is now in control of their own destiny and they will
dictate what they want from a business and how they get it.

The whole Napster incident, http://www.napster.com/ is a
case in point. The music industry took Napster to court
and won. But the issues involved went far beyond that
of copyright infringement.

Copyrights are important. If it were my creation, I would
want to be compensated for it's use.

But customers at Napster were saying other things that
it would do well for the music industry to learn.

The popularity of Napster shows that people are not too
happy about spending $20 for a music CD. There must be
a 'Price revolution' in the music industry.

It was VERY evident that people were EXCITED about
compiling CD's with their own personal favorites. The
music industry would score big to allow the consumer
to create their own music and pay a reasonable fee.

Napster members were so motiviated about this single
aspect of the music experience, that it could prove to
be a valuable source of revenue for the music industry.

The point is the 'Customer' is speaking to the Music
Industry. If they listen and put the wants and desires
of their customers first, they will increase sales at a
greater percentage rate then ever before.

3. Your 'Customer List' will determine the value
of your company.

The relationship between your company and your customer
counts. All the way to the bank. Your past, present and
future customer relationships will determine just how
valuable your 'Customer List' will be for you.

It will determine the value of your business.

About the Author

A.T.Rendon is an entrepreneur and published writer.
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