by Jeff Grant & Cindy Kappler
If you've been online for more than 15 minutes you have And the language these people use! Online marketers talk If you have ever been discouraged by what seems like a The truth is that the skills needed to succeed online can be Let's look together at the top five skills you need to 1. The Ability To Market. "Marketing" is just a fancy term for selling something. INSIDER TIP: You don't have to be a "natural born To sell effectively remember to tell people what your 2. Provide Excellent Customer Service. Providing excellent customer service is simply treating When you want more information, when do you want it? You Remember that when a person has bought something from you INSIDER TIP: Create a message containing answers to the top This will ensure that people get an immediate, personalized 3. Have a Vision. Knowing what you want to accomplish online is perhaps the #1 Ask yourself these questions before you begin. The answers 1. What am I passionate about? The more you know about what you love to do (and hate to do) When you find something that matches both your interests and 4. Know Something About Money You don't need to be a bookkeeper to succeed online but you INSIDER TIP: Keep things as simple as you can. Use a program 5. Learn How to Model Success "Modeling success" is a popular idea online. It simply means It works and it's easy to do! Simply find people who have been super successful over a Choose someone like Yanik Silver (the author of '33 Days To See what their websites look like and how the words sound.
probably noticed that the Internet can seem like a strange
new world.
about such strange things as hits and ROI (return on
investment) as if you will automatically understand what
they mean.
million things to learn, take heart.
easily learned by anyone ... and that includes you!
succeed online. Some of them may surprise you.
After all, the Internet is the biggest marketplace known to
humankind. If you want your piece of the pie, at some point
you are going to ask someone to buy your product or service.
salesperson" to make lots of sales. You can model the
selling text (called 'copy') from people who are already
successful. Simply modify the copy in their sales letters
and marketing materials to fit your own product or service.
Almost all online marketers use this technique.
product or service will do for them. Not just what it does;
what it does for them.
others as you would like to be treated.
want it now and so will *your* customer. The more you can
think like your customer the easier it will be to provide
world-class customer service.
once they will be much more likely to buy again. When they
have questions or concerns follow up with them quickly.
ten questions about your product or service and deliver it
via autoresponder.
response from you even if it's 2:00 in the morning and you
are asleep!
skill necessary. It's not enough to say, "I want to make
money".
to these questions may just reveal your perfect business
idea.
2. What skills do I possess that will be helpful online?
3. What do I really hate to do?
the more wisely you will be able to choose or create
products that both fit your personality and are popular in
the marketplace.
the need of the market, you will have found your 'niche'.
do need to understand how to handle money. You will need to
calculate how much you can afford to spend on things like
advertising, Internet access, online services like web
hosting and more in order to become profitable.
like Quicken to keep up with details and visit financial
websites like Quicken.com to fill in any gaps in your
financial knowledge.
finding someone who is very successful and copying the
things they do so you will be successful too.
long period of time. Then look at the types of things they
do and see how those things can apply to your business.
Online Profits' and other excellent eBooks) and see how he
or she follows up with his or her prospects and customers.
Look at how often they ask for the order on their sales
page. Do they give 10 bonus items or two? Where do they
advertise? What do *their* ads say?
Modeling successful online business people will lead to your INSIDER TIP: Find people that you admire and get on their The skills you need to succeed online are all within your The good news is that people have gone before you who can Do this consistently and soon you will be the one people About the Author
Jeff Grant and Cindy Kappler just completed a powerful
success perhaps faster than any other one technique you can
employ.
mailing list. You will learn from reading their sales
messages and see first-hand how often they follow up with
prospect and customers. Do the same in your business and
good things will follow!
grasp. The Internet can be a confusing and frustrating place
to do business if you feel that you have to "reinvent the
wheel" and start from scratch.
show you the way to success. If you lack a certain skill,
just find someone who has that skill in abundance and copy
his or her success.
look to when they need to know what really works online.
internet marketing resource called Web Ad Magic. This 1,235
page marketing encyclopedia, co-authored with Internet
marketing genius Yanik Silver, is full of outstanding
advertising copy from the world's best Internet and
corporate marketers. Now you can model the best of the best
and take your Internet marketing campaigns to a new level.
Check it out at http://www.webadmagic.com/doe.htm