What Colors Make Your Services Most Attractive?

by Catherine Franz

This information is based on the principles of Laws of
Attraction, Law of Allowing and Law of Deliberate Creation.
And the Universal Laws of Energy (like attract likes)
proven by Quantum Physics.

What colors attract people to you?

Visual presentation and appeal, whether in your marketing
materials or what you wear, can turn on or turn off what you
people you attract. It does not matter if it’s on paper
matter, the Internet, like a web site, or in a presentation.

If you do any time of speaking, writing, or design type of
work, this article is for you.

I'm not just talking about visual color, I'm also talking to
you about audio and writing or language color. Each affect
our relationships -- friends, family, prospects, clients or
customers.

It is a fact that companies with large budgets spend
billions on color market research -- usually in product or
packaging development.

Solopreneurs pockets aren't as deep, thus, they need to use
the results of the research of the deep pocket-ers.

Colors tell someone if you are approachable. In the same
way they will affect whether someone will continue clicking
through your web site.

Colors will determine if someone will start reading your
article in a magazine or posted on your web site. Color
also helps to keep people involved on your web site (it’s
not just about the content) and how long they stay.

Colors also influences how people will respond and behave.
A black background on your web site now represents s*x-type
of web sites. It is important that if that isn't your
focus that you don't use a black background.

Let’s take a few minutes and play with this concept. The
next time you go into a fast-food restaurant, look closely
at the colors. Do they decorate with vivid reds and oranges
because they encourage diners to eat and leave quickly like
many of the fast food establishments. That is exactly the
response they want.

Different cultures have different attitudes and preferences
thus; they will have another color reaction. In China,
"white" symbolizes death and in Brazil, it is the color
purple. People from warm countries respond favorably to
warm colors; people from colder climates prefer the cooler
colors.

In America, green is associated with jealousy or money.
Here are some color references for America.

Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging,
coolness.
Yellow...warmth, sunshine, cheer, happiness
Orange...playfulness, warmth, vibrant
Green....nature, fresh, cool, growth, abundance
Purple...royal, spirituality, dignity
Pink.....soft, sweet, nurture, security
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual
Gold.....prestige, expensive, elite
Silver...prestige, cold, scientific

This also means that color affect shopping habits. Red-
orange, black and royal blue attracts impulse buyers. Pink,
teal, light blue and navy attract smart budget Shopper.
Pink, rose and sky blue attract conformists.

A great exercise to experience this -- visit large company
web sites that have spent the funds on this type of
research.

Try McDonalds (http://www.mcdonalds.com -- bright
red) or Wendy's (http://www.wendys.com -- brownish red).
Jaguar (http://www.jaguar.com -- black for sophistication,
green cool, and silver for prestige). It matches perfectly
with their market -- high income-ers with a view on
sophisticated.

If you are a service professional, how might you put colors
to use for you?

First, make sure you have the right target market. Young
children materials contain large amounts of bright primary
colors. These colors will attract the child yet the parents
or grandparents open the wallet. This means that for the
children you would use the primary colors and for the
marketing material being read by the grand/parents you would
use reds, blues, pinks and yellows for trust, reliability,
security, and playful.

If you a web site and you choose the colors because they are
your favorite, then you choose it could have chosen it for
the wrong target market -- unless, of course, you are the
only one or people just like you are the only ones you want
buying. Pick your colors for your market. This is anything
you want to attract in America.

About the Author

Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,
writing and marketing. Newsletters and articles
available: http://www.abundancecenter.com
blog: http://abundance.blogs.com/inthelight