by Arina Nikitina
Did you know that there are seven psychological techniques When I first used them in my sales letter I increased the Trigger #1: Reason Why Tell people WHY you're doing something. Don't be a mystery Are you giving 25% discount on your product? Give the people If you tell your visitors about the reasons of doing Trigger #2: Specifics Tell the specifics. "How I made $1,057 in a week" sounds People are sceptic. If you include specifics people will be If you state a fact, make it specific. General numbers never Trigger #3: Curiosity We all are extremely curious. We want to know answers to our Headlines like "Discover the hidden secret of free ezine Curiosity trigger is a great way to get your email opened. Trigger #4: Fear to Lose Something People are most likely to buy from you if they are motivated Use deadlines in your copy. Run 3 days specials or limit the Trigger #5: Questions Ask questions. By asking questions you get people involved,
that literary persuade people to buy?
response rate by 257% overnight! You can use them not only
in your sales letter but also in your ads, headlines, and
even newsletter.
for your customers. People are more likely to buy from an
ordinary person they know something about.
honest reason why. Are you limiting the number of products
you want to sell?
Tell people why.
something they will be more likely to trust you and to buy
from you.
more believable than "How I made $1,000 in a week".
more likely to believe you.
sounded plausible.
questions. Tell people not to open this email and they will
open it. Because they want to know what's inside.
advertising" are always producing great results. You
immediately want to know "What secret?".
It also works great in ads and in articles. Like the title
of this article:
"What Are 7 Psychological Triggers That Make People Buy?" :)
by fear to lose something than if they are motivated by
desire to gain something. That's why deadlines and limited
production numbers works well.
number of products you want to sell. Make people act now by
letting them know that it is a limited time offer.
they automatically start to think to answer your question
and become more responsive to your message.
What headline would grab your attention: "You are wasting money on ezine advertising" or Trigger #6: Stories Nothing can be better than a good story. It's easy to A lot of famous copywriters used this method in their sales A real life story about something the product has done to Trigger #7: Facing a Problem Every product is a solution to particular problem. Don't Present the problem and agitate it so people would feel the Apply these seven psychological techniques to maximize your About the Author
Arina Nikitina is the author of exclusive report "The Guru's
"Are you wasting money on ezine advertising?"
influence people just by telling them a good story.
letters. You can tell a true story about your customer. Or
about yourself.
improve someone's life will build your credibility and
motivate people to buy.
rush into presenting the solution you have, make sure you
first make your visitors to face the problem.
pain of situation. Spell out the problem, tell them how it
feels. Only after you've got readers interest present your
product that provides the solution.
sales and increase the response rate of your ads.
Secret Formula To Creating Massive Online Cash Flow". For a
limited time the report is available absolutely free of
charge here:
http://www.online-internet-marketing-strategy.com