by Kevin Nunley
In today's society, marketing is very much focused on impersonal Let's say you decide to make personal sales visits to customers. Try using a three ring binder for your sales pitch kit. Use Unlike a mass produced catalog or brochure, you can Your sales pitch kit can include: Once you have your sales pitch kit together you've got something Many industries are in the habit of using business language. You get a memo that starts: Pursuant to yesterday's Eh? You will get far better response from your marketing "As per your request" becomes "as you requested." Change "enclosed please find" to "here is." Rather than "in the event that," simply use "if." "It is in our considered opinion" is shortened to "we Business language is slow reading for people who aren't Business language also tends to hide your personality because
forms of communication: the Internet, mass media promotion, and
even bulk mail. When it comes down to it, we are all busy people
but we could probably stand a little bit of personal interaction
every now and then. So how do you go about making sales on a one
to one basis?
You need a sales pitch kit. This is the material you pull out
to show the client and help make the sale.
plastic pages you can insert photos and paper pages in. This
makes it easy to add, remove, and rearrange pages for
maximum effect.
easily update your sales pitch binder. Some top sales people
rearrange the pages for each customer so they can appeal to
specific likes and concerns.
* Samples of your work
* Articles about you, your product, or industry
* Testimonial letters from previous customers
* Photos of completed work. Nothing tells your story like a
picture!
* Licences and permits to reassure customers
* Your satisfaction guarantee printed nicely on a page.
to talk about with your potential customer. The next thing to
think about is HOW to talk to your customer.
It is not too different from lawyer language.
communication between the concerned parties....
and customer service materials if you switch business
language to people language.
think."
used to using it all day. Many folks give up if they have to
read it. Plain, simple, everyday language will grab more people.
It is clearer and easier to understand.
it's all dressed up in someone else's clothing. Speaking to
customers in terms they understand will be highly appreciated, as
will appealing to how they feel.
Customers appreciate getting lots of details on the attractive That's why savvy marketers stress the benefits a customer will "Earn more money! Spend more time with family. Get the dream car Those lines make you feel good about your future and proud of The copy tells the customer "you're ok, what you want is ok, and Build emotion into your marketing by stressing the problem your About the Author
Kevin Nunley provides marketing and copy writing. Read all his
features your product or service offers. Many will spend days or
weeks looking over your materials or web site before they decide
to buy. In the end, though, their decision is largely based on
emotion.
receive when they buy. They try to get straight to the customer's
personal emotions.
you've always wanted. Show the boss how you saved 20% on all
future supplies."
your accomplishments (or future accomplishments you will achieve
AFTER you've purchased the product.)
you should have what you want."
product or service solves. It's a BAD problem that makes people
miserable. Build up the stress the reader feels. Then show your
customer how to relieve that stress by purchasing your product.
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or (801) 328- 9006.