Two "Must's" in e-Marketing

by Dale Sexton

-Must make them see you in 60 characters or less.

Where do you advertise? Links, FFA's, Classified ads, opt-in
email, news groups, message boards, search engines? All of
them are limited in how many characters you can use. In the
ocean of ads, you have to grab the viewers attention, then
make them click.

Grabbing there attention does not mean SHOUTING! Viewers
tend to see all CAPs as spam. Better to use spacing to grab
initial attention. Example:

[Subject]
Make Money Under One Plan!!
this is HOT see what you think
Internet Spy Kit!!!
Kill Your Credit Card Debt!
Bologna Sandwiches...
Opportunity
Triple your Income/ 1 Million Emails
Retire Working at Home!!

Some use a trick with characters to try to get you to see
them. I don't mind this is it is not used to extreme.

[Subject]
Make Money Under One Plan!!
this is HOT see what you think
Internet Spy Kit!!!
Kill Your Credit Card Debt!
>>>Bologna Sandwiches<<<
Opportunity
Triple your Income/ 1 Million Emails
Retire Working at Home!!

You'll notice I used another trick for attention getting.
Getting to the meat of the matter, don't you want to find
out why someone would have a link about bologna sandwiches?
Be careful with this one though. If you use it in an email
campaign, it better be humorous or about bologna sandwiches,
or your email recipients may call it spam.

[Body]
"...with 45 easy payments of $499.99, you'll still be able
to afford bologna sandwiches."

That might be hard to stomach. Usually a question that needs
to be answered is good for a headline. You have to read the
email or click the link to get the answer.

[Subject]
"How do you get to Carnegie Hall?"

[Body]
"Practice!"

In a banner advertising campaign, where I'm actually using a
button, I have been getting a good response using very
simple text. "Webtools" is the text and the button is sent
to a specific audience of webmasters.

Out of the masses of ads, you have made them see yours. It's
not as simple as that, but out of trial and error and
tracking I found out what works for me. You have to find
what works for you, because there are various ways to get
from point A to point B.

Ezine Adswap Tracker Pro
http://www.HomeBasedProfit.com

Wise Wolf Pages 2001
http://hop.clickbank.net/?dsextonj/wolfdens

Adtrackz
http://hop.clickbank.net/?dsextonj/adtrackz

-Must bring them (back) to your website.

Sometimes you have to hold your prospective visitors by the
hand and drag them to your website. A great tool to help
with this is called an autoresponder. The better ones are
time delayed and handle multiple messages.

Instead of sending the recipient information or ads with
each message, invite them to come (or come back) to your
site to receive a freebie. Don't use same freebie in each
message as this message will get thrown away or opted-out.
Offer something unique pertaining to your website once a
week.

If you offer the same thing everyone else does, the tendency
will be to ignore your message. Do you offer your own
software, ebooks, or samples of your product? Maybe a
discount coupon?

Active E-Book Compiler
http://hop.clickbank.net/?dsextonj/wildcom2

GetResponse.com
http://www.GetResponse.com/?36491

The objective is to get visitors to your website. This
method not only works in autoresponders, but in your opt-in
list and ezine as well and is not limited to them.

Thinking outside the box and being innovative will bring
surprise results (though not always good ones). To be cutting
edge, new ways have to be discovered, but don't lose your
basics.

The end result you want to achieve is getting visitors and
changing your visitors into customers. No matter how you get
visitors to your site, you must have a quality product
and/or fantastic customer service.

The ideas given here are a drop in the bucket of imaginative
resources. If you can master these two "Must's", you're on
your way to becoming the internet marketing virtuoso. Read,
study, invent.

About the Author

Dale Sexton owns & operates 'PageCrafters.net', &
publishes 'Small Business Tools magazine'. Both
focus on tools & tips for small business.
mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at:
http://pagecrafters.net/newsletter.html