by Diane Hughes
A few honest and successful Internet business owners will attest Let me encourage you to take a few calculated risks with your What am I talking about? Mainly, that most small business owners One proven principle of marketing is: repetition breads You may not realize this, but it takes an average of 7 times Because the cost of advertising can get to be a bit expensive, What's the smart and profitable thing to do? Create a campaign
to the fact that they have made countless marketing mistakes.
Many of them will admit that they didn't get it exactly right on
the first try. However, practically all will tell you that -
without the gumption to take calculated risks and the persistence
to follow through - they would have never developed a truly
successful online marketing campaign.
marketing. Extend your comfort zone, so to speak. Step out of
the norm and take a leap of faith every now and then.
are very, VERY conservative with their marketing programs. They
decide to spend a little money on ezine ads, purchase the least
priced classified they can find, run it one time, get no response
and quit. It doesn't work that way. Not only will that strategy
fail almost every time online, it will fail offline, too.
remembrance and remembrance breads sales.
of being exposed to your product or service before the average
consumer even notices that you exist. Not before they buy...
before they even recognize you at all. Running one classified
ad simply isn't going to help.
many small business owners cringe at the thought of spending
more than they *think* they can afford. However, if your current
strategy isn't giving you an acceptable ROI, it's time to change.
and be persistent with it. Strategically search out and place
multiple ad runs with the same ezines. (I use ezine advertising
as my example, but the same applies to offline ads, banner ads,
joint venture projects, affiliate campaigns, etc.) Yes, it costs
more, but consider this... would you rather continue wasting
money on small one-shot ads that never produce, or save your
funds and run 3 sub sponsor or top sponsor ads that bring in
sales? I think the answer is obvious.
People can't buy from you if they can't find you. Advertising Run a few ads on a trial basis. Ask for recommendations from It is only by trial and error that we learn and progress. Why? Will you make some mistakes along the way? Yes. Will you "lose" About the Author
Diane Hughes is an accomplished internet entrepreneur and
(in one form or another) is a must.
business associates and select some new ezines to purchase ad
space from. Change your headline or your copy to see if one pulls
better than the other.
Because what works for one company, may not work for you. What
works "so-so" for one company might work better for you! But in
order to find out where your customers are and reach them, you
have to stick your neck out once in awhile.
a little money on advertising? Probably. Will you discover a new
and successful way of advertising that brings in stronger results?
Almost definitely!
editor of the popular ProBizTips Newsletter. Subscribe to
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just for subscribing! http://viralmarketzone.com/diane