by Anthony L. Davenport
Tips to Jump Start Your Sales Copy... by: Anthony L. Davenport We are were guilty of it at one time or another. We see cool templates we want to use to make Then we get caught up in writing/finding quality articles Now don't get me wrong ALL of these parts of eBiz are But, what ultimately makes the sale?... let's see: WebSite: This is your store front yes, and first impressions eZine: Your autoresponder is an INVALUABLE part of But what MAKES the sale all the time? We all know...it's your Sales Copy. If you're experiencing a slump in your income streams/sales, ..then this is the time to check your sales copy. Below is a check list to ensure your sales copy pulls Know your market-- Yup, good 'ol research..ya I know, bummer. But if you This is probably the hardest of things to do for your eBiz, Sorry, but in order to do that , your gonna have to Now there are many ways to do this. --why they didn't buy your product --what don't they like about your sales letter --what do they like about it, etc. by simply doing this, you can immediately evaluate your copy But if you have yet to build a responsive list...well Get the reader on your side: You have to build a certain level of rapport with your readers, A great way to do this is by educating them...on why Answer The visitor's question: Nothing builds credibility more than YOUR willingness Make sure your copy is easy to read. This is so important...really, if your visitor can't follow So make sure to get straight to the point. "Get Your copy today" "...This product your about to own" etc. So make sure to limit the use of too many colors, bolds, Another Thing..make sure your copy has LOTS of So use bullets, lines, all caps, larger fonts, etc. Make your Sales Copy Irresistible: Include bonuses related to your offer. Use fun words to excite your reader: These are just a few examples. With a little Next, to make your copy irresistible, you must With so many scams out there on the internet, Consider using guarantees that are longer than In closing these tips for making your sales 1-Know your market
Getting too caught up in our website design..
making sure the links work...checking our site in different
browsers and resolutions etc.
our site more 'razle-dalze'....and cool animation scripts,
etc. (Yes, I my self am guilty on multiple accounts ^_^ )
to put into our auto-responder sequence..and so on and so on.
EXTREMELY important....
are IMPORTANT, so no, you don't want to skimp on the
professionalism of your site. However what your website does
is direct your visitor---to purchase your product.
your eBiz...ultimately this will be your way to make
more sales...
and you've tested and tweaked your advertising..and your
getting a better response..but your sales
are not rising...
the maximum sales possible:
want your sales copy to be successful you need to
truly know who you are targeting...
Then write specifically to them.
and it is human nature to be lazy and put things off...However,
you want to succeed right??
'put in work'
1--if you already have a list: simple survey
them and ask them:
and optimize it, to pull in more orders.
that's where newsgroups come in...
It's the 'same-o-same-o'..check around, see what everyone's
problems are...
then re-write your sales copy to emphasize how your product
solves that problem..
they have to trust you/ like you if they are going to buy
from you.
you created your product...what you went through
to produce it, the problems your product solves..
things of this nature.
"What's in it for me?"
to provide valuable, fr~e information to your visitor.
By doing this in your sales copy, you will establish yourself
to them as someone who genuinely wants to help them.
your sales copy, they will not bother sticking around to
finish it.
Focus on what your product is about
Use, easy, simple everyday language in your writing,
and above all ensure that your message is crystal clear.
Always use the words "You, Your, You're"
ALOT in your sales copy..
italic, etc. These are all very powerful tools...but
try not to use them all on the same word...that tends to leave
an eye strain on the reader. If that happens, be sure
they will clicking press the "x" button at the top of their
window.
white space...this will make it easy to read..and for
those who 'skim' through--this will make finding the
vital information easy.
to signal a new segment or benefit.
A fr~e eBook, software or report.
Great thing with eProducts, we all can do this
at a very low cost to us.
Fr~e, Easy, Love, Safe, Save, New,Value,Proud,Fast,
Magic,Suddenly,Healthy,Comfortable,Gain,Power,
Discover,Proven,Secret,Incredible,Automatic,
Perfect,Win,Fr~edom,Independence,beautiful,
First, etc.
brainstorming, you could easily think of more
creative words.
provide a powerful money back guarantee..
take all the risk away and ease your visitors
troubled thoughts.
you can't blame your visitor for not trusting you.
So providing them the opportunity of taking away
all their financial risk, will go a long way in
making their decision of buying from you.
30 days, this way your customer will not
feel rushed to evaluate it. The longer your
guarantee, the more sales you will get.
Because, if your guarantee is for a long period
of time, the visitor will see you REALLY stand
behind your product, and they will feel
confident in buying it from YOU.
copy sell better, let me re-cap
do your research and find out what they want,
and give it to them as your product.
2-Build Rapport with your reader. 3-Make your copy easy to read 4-Make a great offer So if your eBusiness is in a slump, Again thank you for reading. In anycase, I wish you all the success you To Your eSuccess, ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the Author
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Answer "What’s in it for me"
Be sincere in your
willingness to help them.
Use lots of white space, and write
for the "skimmers"
Offer irresistible bonuses,
and offer an 'iron clad guarantee'.
test your ads, test your offers,
test your copy...
..remember
in internet marketing it's:
"adapt or die"
I hope you found this informative..or, I hope
this writing atleast enforced what you already
know.
deserve.
Anthony L. Davenport
You may Re-publish this article in your
own publication, just make sure my "sig file"
and all information with-in remains in the article ^_^
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