by Tatiana Velitchkov
First they build a website designed to attract the attention And it's not that they don't want new business. It's just that they have a difficult time meeting the If you're one of these entrepreneurs, don't pull your hair Here are 4 time saving options you can use to keep old 1) Outsource or Delegate If you find that online activities are taking up too much of The most common - and most time-consuming - web-related - reading & responding to email The good news is that these things can be performed by In fact, many skilled editorial, administrative, and web - editorial services 2) Plan for A Low-Maintenance Website Not all websites are created for the same purpose; it only The following 3 website types are the ones that require the a) The Press Kit Designed to encourage the press to write (good) stories - your latest press release The only time you need to update this kind of site is when b) The Catalog This site shows off the different products & services you c) The Brochure Like the catalog site, the brochure site showcases Although this type is the easiest to maintain (i.e., 3) Use Automating Scripts & Programs The interactive nature of the internet makes it very easy Although this is the major appeal of every website, it's Use these same automating programs to save you time, while a) Autoresponders Internet business gurus hold that every email inquiry Although that makes perfect business sense, there WILL be The best way to keep to this business practice (while These systems send out an automatic response to each b) Form Messages Form messages are pre-written responses to the most This way, you don't have to think long & hard about the Just make sure to modify the names & details in your form c) Automatic Processes Mailing list & ezine subscriptions. Updating of your
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It's a situation many entrepreneurs inevitably find
themselves in, after the first few months of doing business
online.
of millions of people. But when the first of the millions
start coming in, these same business owners often feel like
turning them away.
demands of existing clients, responding to the inquiries of
potential customers, AND keeping their website as updated as
they promised, all at the same time.
out just yet.
business alive, attract new ones regularly - and still keep
looking good on & off the web.
your time - time you feel you could better use for other
aspects of your business - then you should decide to either
hire a skilled employee, or outsource the tasks to the
experts.
activities that most business owners have to attend to are:
- creating & uploading new content for your website, and
- managing & moderating your mailing lists
anyone with a computer & internet access, and therefore CAN
be delegated to people with the proper skills.
development professionals are already offering their
services on the web. To find them online, just go to any
search engine and use the following key words:
- ghostwriting
- virtual secretary, and
- web development
follows that different websites would need different amounts
of maintenance.
least:
about you & your company, this type only needs a few
regular pages to do its job:
- background information on you & your company
- biographies of key members of your staff
- downloadable photographs of your people & products
- downloadable & printable brochure
- magazine articles written by you or about you & your
company
- downloadable video & audio files of your interviews
- downloadable promotional items or product samples
you have a new press release out for distribution
(monthly), or if any major changes have happened among
your staff or company that need to be included in the
background information (quarterly).
have to offer, and the only things you really need to
update here are the price tags - which are easily
manageable on a quarterly basis.
everything you have to offer... except that you don't
reveal the prices just yet.
quarterly or semi-annually), the trick is to make it so
compelling that interested customers will immediately
contact you after viewing the site... and not get turned
off by the lack of information, forcing them to continue
their search elsewhere.
for surfers to instantly "interact" with you.
also practical to make the internet work FOR YOU, too.
keeping your surfers satisfied with the amount of
interaction you can reasonably offer.
should be answered within 24 hours or less.
days when it would be close to impossible to do -
especially if you're holding down 3 or more positions in
your company.
still managing to get some sleep each day) is to set up an
autoresponder system for your email.
email, providing your interested client with a prompt
reply and an assurance that you will attend to his
specific request as soon as possible.
common inquiries about you & your business. It's best to
draft them long before you expect to get a deluge of
emails, and save them in an easy-to access file in your
computer.
same questions over and over again, or spend countless
minutes answering a simple email.
messages, to avoid any embarrassing situations with new &
regular clients.
client database. Credit card processing. Username &
password generation.
If you decide to manually manage these things now because d) Web Templates If you find it necessary to your business to maintain a Ideally, these should be the kind where you can type in Yes, it may be true that conducting business in a fast-paced But if you aim to keep your business fit right from the © Tatiana Velitchkov About the Author
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Whenever possible, use available services & programs to
automate these common processes on your website, requiring
the least possible amount of input from you.
you can "still handle them," you might find yourself
struggling later when your website becomes as successful
as you want it to be.
regularly-updated website, then ask your web developer to
create web templates that you can use for easier updates.
(or copy-and-paste in) your most current article or
editorial, and then have it automatically uploaded to the
proper page at the click of a mouse-button, without having
to rename/rearrange directory files or deal with file
transfer protocol (FTP).
generation could leave you feeling winded.
start, then running your own company should be good not just
for your pockets... but also for your heart.
Tatiana is the publisher of: www.TheFortunesEzine.com,
the FortunesEzineWeekly at www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net
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