by Wayne Perkins
Have you ever heard the expression, " the quickest way to reach your goals I remember this expression and use it as my Internet product marketing How does it work in Internet Bookselling? Let me explain. Websites generally have three characteristics that help them consistently 1. Websites must add and change their content often. (Once or twice a day Top websites spend a great deal of time and money to remain at the top of Understanding these three characteristics have enabled me to achieve my Step One: Search for the Big Guys on the Internet I have two areas of expertise. I am a hypnotist who writes books and In order to find top websites that may be interested in hypnosis, I search Even though there are hundreds of search engines and thousands of >From my own experience once I made the top of the heap in Yahoo, under Therefore, I conclude that the websites that arise to the top of Yahoo will Step Two: Help the Webmaster Offer More Content Once I search under the two major categories that fit my topic, I send I tell the webmasters I would appreciate posting my article for their Most webmasters jump at the opportunity at receiving free content that Step Three: Help the Website Newsletter Editor The top ranking websites also sponsor their own newsletter or e-zine. After Sometimes at the bottom of a sample newsletter there will be specific After following the directions in the newsletter, I submit my article or I have just added more content to their website, again helping the website Step Four: Help the Website Bookstore Make Money Most of the time, you will find that the top websites also have their own For example: You search on the keyword "health" on Yahoo and are taken to After navigating around the website you find a Health.com bookstore that If you look at the complete link that shows up in your browser you will see http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-2910323-8772 The two most important parts of the link are the ISBN number which is the "Healthcom" is the website's Amazon.com Associate identification number.
is to help others reach their goals?"
plan. It has paid off with 3 best selling books for me in the past year. I
also sell a great deal of consulting projects as well.
remain in the top search engine standings:
is perfect)
2. Websites must offer an e-zine or newsletter. The top websites offer
newsletters and e-zines that are delivered via e-mail every day.
3. Websites will usually have their own bookstore with an affiliation or
association with Amazon.com to allow visitors a method of purchasing books
that complement the information on the website.
the heap. Everyone wants to be there, but only a few can hold down those
top positions.
goals by helping websites achieve their goals.
e-books on how to achieve success through hypnosis. I am also an E-book
Marketing Consultant and write books on how to write and sell e-books.
on broader topics like "health" and "mental health." For my books on E-book
marketing I search on topics like "Internet marketing" and "E-commerce."
directories, I begin with searching on Yahoo. Yahoo is a directory that is
difficult to get into and even more difficult to maintain a high ranking.
"hypnotism" my web traffic more than doubled and stayed that way over the
past three years.
be much more highly visited than through other search engines and directories.
e-mail to the webmasters at those sites sending along my article or sample
chapter.
readers in return for a short bi-line or description on what I do and a
link over to Amazon.com, Barnes & Noble.com or my own website in return for
the favor.
allows them to maintain the high rankings on their websites.
contacting the webmaster about content added directly to the website, I
then contact the newsletter editor in regards to placing an article or
sample chapter in the newsletter.
instructions on how to submit articles. Many times there is even a section
on the website where you can post your articles directly to the editor.
sample chapter to the website newsletter editor.
increase traffic and at the same time direct interested visitors to my book
offerings located in the author's bi-line.
bookstore. Usually the Website bookstore will be an "associate of Amazon.com."
the top five health sites. Let's call the top website "health.com."
offers many titles on a particular aspect of health you are interested in.
When you click on a book cover on that website, you are immediately sent
over to a book description page on Amazon.com.
an URL (the Internet address) which looks something like this:
701
number called "ASIN/" which is Amazon.com's identification number, and the
words following the book's ISBN number which is "/healthcom."
This number allows the website to get paid for any sales that result by
someone clicking on the link and then purchasing the featured book on
Amazon.com.
The next thing you do is shave off the number off the end of the URL. Now the URL will look like this: http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom If your own book title listed on Amazon.com has an ISBN number or ASIN Now the URL will look like this: http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcom That new URL is going to mean instant book sales for you. Take your revised URL with your book ISBN and send a short message via Ask the webmaster to feature your book on the website. Mention that you are Within a few days you will begin to see a surge in your book sales as a About the Author
Wayne Perkins is an E-book Marketing Consultant and author of the best
number of 1585003557, what you do is insert that ISBN number in place of
the website's featured book.
e-mail again to the webmaster of the website.
including the URL with the website's Amazon.com Associate identification
number.
result of this technique.
selling e-book, A Cheap and Easy Guide to Self-publishing E-books.
http://www.wayneperkins.net/order/BkTitles.html
Wayne offers free e-book marketing teleseminars at:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net