by Joshua Rose
Are you missing out on important sales because you are not Some years ago, I had a conversation with a friend who had He went on to explain that he purposely made an effort to The exact same thing holds true on the internet. Do you know The goal is to send your offer when it is most likely to be read You want to maximize the possibility that your prospects are at LOOK AT YOUR TRAFFIC STATS The truth is, you can't know for sure. But you can put the odds Do you see a pattern? You will likely find that there are If, for example, Tuesdays, Wednesdays and Sundays are weaker
paying attention to your site statistics? There's a wealth of
information here that can boost your sales.
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I often learned were they were,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".
where your prospects are? And do you know when they are most
receptive to act on your offer?
and acted upon. You certainly don't want your ezine sitting
unopened in someone's inbox, collecting both dust AND more
and more email competition.
their computers (or soon will be) when you send out your offer or
newsletter. But how in the world could you possibly know this?
further in your favor by analyzing the traffic history in your
site logs.
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more active
on certain days and at certain times.
in traffic, these sure wouldn't be the best days to send out your
newsletter or offers. They would likely end up competing more
fiercely for attention because fewer of your prospects are
online. This increases the possibility of a *quick scan* or even
a *delete* when your prospects get to their fuller mailboxes
later.
How about time of day? Are your leads visiting more heavily LOOK AT YOUR SALES STATS TOO Now, take a look at the days and times of your SALES. Do you When are your prospects in the buying mood? What days? And So, be ready when your prospects are. Be in the right place at About the Author
Joshua Rose is the Editor of The Internet Profit Wizards
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly don't want to send your offer outside of these key time
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.
see a pattern here as well? If you do, it can be quite a
valuable lesson.
what times during the day? Clearly, you want to make contact at
their most receptive times.
the right time, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your site stats and coordinate those
marketing efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.