by Dean Phillips
Ted Nicholas is a marketer with a proven track record. He Ted Nicholas has mastered the art of selling. His million His business development strategies are designed to help you All of that notwithstanding however, in my not so humble Ted has convinced countless number of marketers to, when For example, instead of pricing your product at Even more remarkable is how many marketers accepted this I have no idea what scientific formula Ted used to arrive at How do I know? Because I thoroughly tested his theory myself I also base my conclusion on perhaps the greatest authority If you want to see marketing at its absolute finest, watch In other words, producers of television infomercials are And almost without exception, every infomercial I've watched Of course, you don't have to take my word on this, you can http://www.AsSeenOnTV.com This website features literally thousands of the famous tv
has opened, operated and sold 21 profitable businesses, and
is responsible for the direct or indirect publishing of
hundreds of books and publications. Ted Nicholas is a well-
known and respected leader in the information marketing
business.
dollar best selling books and other successful ventures will
show you how you can use the power of the written and spoken
word to grow your business.
achieve higher profits and lower taxes. Ted has assisted
hundreds of entrepreneurs in building successful businesses.
His skills as a copywriter and direct mail marketer have
earned him the title "Guru of Direct Mail Marketing".
opinion, he has also perpetrated one of the biggest and most
inaccurate fallacies in the history of marketing.
pricing their products and services end their prices with
a "7."
$19.95, price it at $19.97. Or better yet, he advises
dropping the change altogether and pricing your product at
$17.00 or $27.00 or $97.00. His research supposedly proves
that the number seven dramatically increases sales.
fallacy as gospel, without doing any real testing of their
own.
his conclusions, but with all due respect to Ted Nicholas,
his theory's a bunch of bull!
and discovered no discernible difference in response or
profits.
in marketing: Televison infomercials.
television infomercials. Yes, I know many of the products
are garbage and don't work as advertised, but the marketing
itself is simply brilliant! And their market research is
second to none.
masters at pricing products for optimum response.
over the years, regardless of the product, have prices that
end with a five or a nine. For example, $29.95, $39.99,
$249.95.
check it out yourself at:
products you've seen advertised over the years. Just check
how they price their products.
And I'll take it one more dramatic step further. I'm sure Ron Popeil is the undisputed "king" of infomercials and a The 70 year old Popeil is still going strong, his latest Here's his website: http://shop.ronco.com/ Again, check out how he prices his products. This man has sold more than a billion dollars worth of In conclusion, the number "7" may be lucky in dice, but in About the Author
Dean Phillips is an Internet marketing expert, writer, Double your income! Internet marketing expert, Dean Phillips Website: http://www.lets-make-money.net
you've heard of Ron "Veg-O-Matic" Popeil. But just in case
you haven't, I'll give you some background information.
multi-millionaire many times over. Over the last 40 years he
has sold more than a billion dollars worth of products. He
was voted by "Self" magazine readers as one of the 25 people
who have most influenced the way we eat, drink and think
about food.
product, the "Showtime Rotisserie and BBQ"--which he
invented--flies out the door by the thousands every week.
products, so I would say he's got this pricing thing pretty
well mastered, wouldn't you?
marketing, it's just another number!
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net
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