by Raynay Valles
Is your business doing as well as you'd like? Why not? If you'd like your business to sell more, keep reading. Step One: Throw out all the reasons why you're not selling That's right, those same reasons you just came up with. For example, many business owners say they can't sell more What about the "no money" reason? Many businesses don't Step Two: Start marketing. Use your reasons as a starting point. Take poor economic If your business is low on funds, think about how you can Get your current customers to refer friends. Trade Many business owners procrastinate on marketing. If you
Pause for a few seconds to think about the answer to this
question. Got it?
Here are 3 simple and effective steps that exceptional
businesses use to grow sales.
more.
What if you had to come up with ways to sell more, despite
those reasons? What would you do?
because of the poor economy. That's a good reason, but so
what. At the same time, some businesses thrive in poor
economic times.
have a marketing budget. There are similarly strapped
companies who grow on a shoestring. They don't let good
reasons stop them. Don't let good reasons stop your
business from succeeding.
times. In poor economic times, what do people want? In
general, people are looking for value or fun or both value
and fun. How can you add fun to your business? Can you
offer discounts for stocking up? Discounts for prepaying?
Or instead of a discount, how can you offer more value?
effectively use the marketing funds you do have. There are
lots of things you can do that can build your sales without
without using all your cash.
advertising with complimentary businesses. Set up
pay-per-sale arrangements with other businesses. They
recommend your business, you pay them a referral fee when
you make a sale.
have reasons why you're not marketing today, see Step One
above. Choose something to do and do it today.
Step Three: Test and Measure Find out what mix of tactics work for your business. Test This is where many businesses make a critical mistake. They For example, a webmaster tried advertising online but didn't The sales-stopper turned out to be her website, not online Whenever you're frustrated by low sales, you may want to About the Author
Resource: Raynay Valles, widely published marketing
small. See what works. So you can do more of what works.
Also dissect what DID NOT work. Why didn't it work?
don't know why a certain marketing technique didn't work.
But they kiss it goodbye anyway.
get sales. She could have stopped advertising online.
Instead, she looked closely at the results. It turned out
that the advertising DID bring her hundreds of visitors who
were searching for her products.
ads. Her website had several barriers to making sales.
It didn't build confidence, images were grainy, her
shopping cart was hard to use. Visitors just clicked away.
When those roadblocks were removed, her website started
selling almost immediately.
take this article out and skim through it again. Let these
3 simple steps help you jumpstart your sales.
consultant, specializes in helping non-performing businesses sell more.
For more information, visit http://www.jawdrop.com or email mailto:rvalles@jawdrop.com .