by Robin Nobles
Let's take a tour of the most popular software program in the The New Interface . . . When you first open the software, past users of WebPosition will Important: If you experience any problems connecting to the Wordtracker Keywords . . . With WebPosition 3, you can now conduct keyword research with Important: Since WebPosition 3 now has the Wordtracker keyword Reporter . . . Though this feature isn't new, my favorite part of WebPosition As search engine marketers, it's important to keep up with your While it's important for you to know your rankings, remember that Use moderation! Don't check hundreds or thousands of keywords Page Critic . . . After creating your pages, you'll want to run them through a For example, is the page too long? Too short? Are you overusing WebPosition 3 offers some very helpful suggestions that you may With WebPosition 3, they've introduced a "Generic Search Engine," Tip to make Page Critic easier to use: When you first begin using But, if you can't make the change or if it doesn't work for you, Mission Manager . . . I'm very impressed with this new addition to WebPosition! But Every time you work on a project in WebPosition, you're creating When you run a page through Page Critic, you're running a Page Mission Manager lets you manage those missions from one central WebTrends Analytics . . . This one area of WebPosition is a little confusing, mainly However, please don't let the choices stop you from trying In the beginning, why not try WebTrends On Demand, which is a
At the special request of my students, I've taken a long look at
WebPosition Gold 3 (http://www.webposition.com), and I can
honestly say I'm amazed at how this software program has matured
and developed through the years.
search engine marketing industry, and let's see "what's new" in
WebPosition 3.
be surprised at the totally new interface. It's clean, simple,
and quite appealing. You can still click on New or Open on the
top toolbar to start a new project or open an existing one, or
you can click on any of the icons on the left-hand side of the
screen.
Internet via WebPosition, try adding WebPosition to your accepted
programs list in your firewall software. Or, you could try
temporarily disabling your firewall to see if it's related to
that. If you still have any problems, simply write to
help@webposition.com. WebPosition is well known for having a top-
notch tech support department.
Wordtracker right through WebPosition 3! If you don't have a
Wordtracker account, you'll be using the free trial version of
Wordtracker, which means you'll be researching using the MSN
search engine and Keyword Universe. If you have a Wordtracker
account, you can enter your Wordtracker username and password by
clicking on the Edit menu on the WebPosition toolbar and
choosing, "Wordtracker Settings."
area, if you have a Wordtracker account, should you cancel that
account? No! Unless you're going to be happy with the free trial
version of Wordtracker, don't cancel your Wordtracker account.
Instead, use the WebPosition 3 interface to pull up your existing
Wordtracker account.
has always been Reporter, and it still is. This one area is worth
the cost of the entire software program.
search engine rankings. You need to know which pages are ranking
in the top 30 for which keywords.
you don't need to check your rankings every day or even every
week. Once a month or once every other week is sufficient.
across several domains. Don't hammer the search engines. Remember
that you're using their resources when you check rankings. Run
ranking reports at night PST.
software program for some last minute checks.
your keyword phrase? Underusing it?
want to consider.
which I'm particularly pleased about. Over the last few years,
many search engine marketers no longer create engine specific
pages, so having a generic choice in Page Critic will be
extremely helpful.
Page Critic, you may find it easier to focus on the Page Averages
section only. Click on that tab at the top of the Page Critic
results. Go through each of the suggestions.
move on. Don't spend hours stressing over it. If you want to work
with other sections of Page Critic after you get used to the
program, you can certainly do so. But by cutting down on the
amount of information you're focusing on in the beginning, you
may feel it's not as overwhelming.
first, let me explain what "missions" are.
a "mission." For example, when you run a ranking report on a
particular domain, you're running a Reporter "mission" on that
domain.
Critic "mission" on that page.
location. I can see where this area will be particularly handy
for those people who manage several domains. You can see at a
glance which missions are scheduled to be run and at what times.
because WebTrends has many different software and Web-based
solutions.
WebTrends. Analyzing the traffic to your site is a crucial "next
step" to success for your online business, and WebTrends has
always been a leader in log analysis solutions.
Web-based service where you're given a small amount of code to
cut and paste to the bottom of each of your Web pages. When you
want to check your log files, you can log into their Web site.
It's an easy-to-use, cost effective solution that you'll
certainly want to consider. (Trial version:
http://www.netiq.com/webtrends/products/webtrends/trial.asp)
Cost Remains the Same . . . One thing that has really impressed me is that WebPosition has In Conclusion . . . WebPosition Gold 3 (http://www.webposition.com) has once again About the Author
Robin Nobles teaches hands-on search engine marketing workshops
kept the cost of this new version the same, though they certainly
could have justified a price increase. Plus, if you have a
current version of WebPosition, you can upgrade at a 50%
discount. Very fair! (Trial version:
http://www.webposition.com/order/trial.asp)
proven to be the leader in search engine marketing software. This
exciting new software program deserves a long look by anyone in
the SEO industry.
(http://www.searchengineworkshops.com) and online search engine
marketing courses (http://www.onlinewebtraining.com). They have
opened a networking community for SEOs called The World Resource
Center for Search Engine Marketers (http://www.sew-wrc.com), and
they have expanded their workshops to Europe with Search Engine
Workshops UK (http://www.searchengineworkshops.co.uk).