The Internet Marketing Pie: Slice It Up Right or Loose

by Catherine Franz

The number one concern for Internet sales is your marketing
list -- in other words, your audience.

But...but...but...you’re saying, products for sales is a
must too, however, if your list is nonexistent, small or
loosely targeted, having a product isn’t going to help much.
There just will not be any success.

Yes, I know this is confusing. You need a product to
attract. By the way, I am using product interchangeably to
mean services too.

This almost feels like the chicken and the egg story – which
came first. So, what do you do first?

You can’t create or increase a mailing list without a
"what’s in it for them to be attracted to you for."

Now I’m not talking about buying lists but about opt-in
focused lists.

Step 1: Know what your target market (audience same thing)
wants and they already have their wallet open and ready to
buy.

Step 2: Create a product to answer that want and match
their wallet. Create a product that contains 100% they can
know everything about a small segment of that want.

Step 3: Now that you have 100% of that pie. Cut off a
small piece of pie -- about 10%. Make that 10% into a 100%
everything on that piece. Create a 100% product of this
10%.

Step 4: Cut 25% of that 100% of that 10% (say this out loud
if you didn’t get it) and designate that as freebie
information. Then designate 50% for a product to sell and
the other 25% for consulting or a service that costs them a
higher price. An alternative is to create a product with
the total 75% and charge them a higher price.

This strategy is one that is not wide spread and a well-kept
secret by the InfoGurus. It is even a guarded secret, and
guess what, I’ve just broken their secret. I am an InfoGuru
and I don’t mind sharing this model. It is the missing
arial view that no one seems to want to write about --
unless, of course, it’s in a product that sells for big
dollars.

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About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677

About the Author