by Catherine Franz
These ideas are for anyone that has a small budget to work You can even use these tips and techniques whenever you 1. Have a visual point at your booth -- like a power point 2. Have a picture album with success stories and pictures. 3. Have a drawing for something that is valuable and 4. Candy bowl. One they have to reach deep. Don't fill it 5. Hire a model with brains and a marketing background to 6. Do what they do in grocery stores, demonstrate how to 7. Wear clothes with your logo. Name tags are great for 8. Don't just stand behind the booth, go in front of the 9. Stand up behind the booth with a smile. If you get
with or is just starting to expand into exhibiting at
trade shows.
are speaking or presenting -- at Toastmasters, delivering
workshops -- or even eLearning activities.
show or a television with a video playing. Put together a
workshop video, even if it isn't professional quality.
People will usually not look at it more than three minutes
before they feel conspicuous and will approach you.
Especially great for independent professionals selling a
intangible product. Pictures of workshop attendees having
fun and doing various projects or eating together or a
Christmas party in your office with your clients is very
connecting and attractive. Please like to belong to things
that they perceive as "successful."
attractive to them. Don't give away something laying around
your office or something that has your ego attached, this
very unattractive.
up, let it look like there isn't much left -- that is even
more attractive. They want to reach in before it's all
gone. They will take less too (chuckle)>
assist you. Someone "very attractive."
use your product. Wear a mike and have a small speaker
attached. Buy the headset mike like professional singers
use. The connection to that alone will attract (second
chuckle).
participants but displaying your logo or name is important
for building your brand. If you can't afford to have them
done, create your own. There are transfer materials made
for your ink jet printers (see your office supply store),
find some nice shirts/blouses, and go create.
booth and mix and mingle.
tired go sit somewhere else and have someone there that has
an attractive approachable energy. Rule of thumb is to
rotate the energy every 30 to 60 minutes.
10. Display your web site name big and bold in the Here's a bonus for you. How about going in with another Oops, let me slip in another tip -- let's call it a super A trade show presenter is experienced at attracting people About the Author
Catherine Franz, a Certified Professional Marketing &
background. Make the name a different color than the "www"
and the ".com".
one-person business and sharing the costs. One that I like
to use, is to work with someone like does chair-massages.
It is a big attractor to people.
bonus -- for getting this far in your the reading and in
your mindset. If you are a shy person, a dead way to sell
at a trade show, hire a trade show presenter.
to your booth. Their fee may seem expensive, and I said I was
going to keep these tips in the inexpensive realm, yet
then if your ROI gains from it, it will pay for itself.
And these experts on presenting at trade shows will pull
in the people all the time. Find someone training for this
type of work and you might even be able to barter.
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters
and articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com