by Otto Collins
When we decided we wanted to put a site That wasn't exactly so. Why Not? Like anything else in life, when marketing My suggestion to anyone just starting out When we first started out we were literally In plain English-- we needed help and we knew it. If you are new to the web (or marketing for Stop Being a Baby ! When a baby is small, its needs must be Learning to market on the web is no different We've bought and learned greatly from the books and Learn from the experts, but don't try to do every thing Don't be afraid of calling on the experts for help. When While there are many people who have more knowledge One of the most important things I could tell you to help
up on the web we thought, Man, this is
great--now that we've got a web site,
people are going to flock to our web site,
get to know us and our ideas on how to
create outstanding relationships and, as the
saying goes, the rest will be history.
on the web, there are certain "irrefutable
laws" that if followed, are sure to bring you
success. The trouble was when we first
started on the web we didn't know what
the marketing "laws" were that
would work regardless of who tried them.
on the web who wants to be successful is to
do what we did and "Stop being a baby!"
just like a baby. On the web, using the
metaphor of the baby, we couldn't talk and
we couldn't walk.
that matter) here are some suggestions that will
get you started in the right direction.
constantly attended to. It need to continually
learn and grow to be able to take care of
itself properly. When we all first start out on
the web this is the way we all are-helpless and
ignorant. To become competent marketers on
the web requires us to seek out the experts and
learn everything we can from the people who
have done it.
than needing to learn anything. The Internet is
changing so fast that you don't have time to learn it
all by yourself. You need help. Seek out the experts.
Visit their web sites, join their newsletter lists, get
involved in marketing forums and discussions. And
finally buy and study as many Internet marketing
courses as are necessary to bring you up to the
level of knowledge that will help you be successful.
Internet courses from so called gurus like Ken Evoy,
Marty Foley, Corey Rudl, Marlon Sanders,Micheal
Campbell, Dr.Jeffrey Lant, Patrick Anderson and
Micheal Henderson. The information we learned
from them has taken months off our learning curve.
yourself. For example, When we first started, we got
help designing our first site. It was a good thing we did
because we had no Idea what we were doing. The result
was a much better site than we could have ever done
with our limited knowledge.
we've gotten stuck, I've called "experts" on more than
one occasion and asked them for help. Most of them
you'll find are most gracious and willing to help.
than you always remember to be your own guru. That way
you'll be able take credit for your own success.
you be more successful is to make sure everything you
put on your web site passes the "So What?" test.
What is the So What test? It's the test everyone gives you when they visit your web Everyone who reads your sales materials and visits your To be successful at selling anything, all that is required is Marketing on the web is no different. All you need to do to It's this easy. Just spend your time and energy helping others All my best to you. About the Author
For more marketing and advertising tips and ideas that will
site.
web site is subconsciously saying "so what?" to everything
on your web site. It is your job to show your visitors exactly
how you can benefit them and improve their lives with what
you have to offer.
that you have a product or service that will benefit or improve
someone's life. Then find people who want the benefits
of what you have to offer and demonstrate to them how they
would be better off by having it than not having it.
be successful is develop, create or find a product that solves
a problem and then go find people who have that problem
and are willing to pay for having you solve it for them.
and you will be successful beyond your wildest dreams.
help you grow your business,visit Otto and Susie Collins at
www.newagemarketingtips.com .
They specialize in helping New Age related businesses
develop successful business and sales strategies.