by Ev McTaggart
Your e-business has generated enough buzz that your local TV station How do you prepare? Here are a few DOS and DON'Ts. DON'T, if you are female, wear every bangle you own. The jangling will DON'T skip makeup, even if you are a guy. The days when guests got made your face, into your hairline and way down your neck DON'T wear white or stripes or patterns, as a rule. White will wash you If you need glasses and you own glare resistant lenses, DO wear them. DO sit up straight. You may slouch at home, but a TV studio isn't the DO look at the interviewer when you speak. DON'T look at the camera, no DON'T imbibe before your interview, even if you think a glass of wine DON'T advertise. Your interviewer wants good information for the
wants you for the evening news or a talk show?
Congratulations! You've arrived.
be picked up by your microphone and will be a)
distracting and b) annoying. Ditto for dangling earrings. If you wear
even "quiet" jewellery, DON'T play with it on camera.
up by the makeup department before a TV
appearance have gone the way of black and white TV. Even a color camera
can make your skin look like a vampire's. DO
Blend a little orangey-toned foundation (to combat nasty TV lights) over
below your collar line, then dab on a little (remember, guys, little)
blush to the cheekbone and blend well. Add a little face
powder to set the makeup and keep the shine from your face. Women, you
can use a bit more blusher. You can also add
natural tinted eye shadows (no bright blue!), eyeliner, mascara, lip
liner and lipstick. Just be sure to keep the look natural and to
finish with powder. Those lights can be hot, hot, hot.
out; stripes and patterns will create distractions. DO
wear a solid colour outfit that makes you look good and is appropriate
for your profession.
place to repeat bad posture. DON'T fidget. Yes, you're
nervous, but if you fidget you'll merely look unprofessional to your
viewers. DO keep your hands folded in your lap. Gesturing
too much will be an added distraction.
matter how great the temptation.
would calm your nerves. Alcohol can also redden your
face and lower your inhibitions. You are trying to sell your product or
service or yourself; make the best impression you can.
station's viewers, not a blatant commercial for your services.
If you are likeable and knowledgeable, viewers will look favourably on
your product.
DON'T speak in a monotone, but also DON'T try to place DO consider all possible questions you may be asked and DO have If you are being interviewed because of a negative event (say, for DO make sure your microphone is dead before saying anything you wouldn't want repeated. It may look as if the interview is And finally, DO have fun, unless the interview follows a negative About the Author
Ev McTaggart
artifical-sounding inflections into your voice. Be natural. DO use
normal speaking volume. DON'T raise your voice, as if afraid the
microphone won't pick you up.
appropriate answers ready. DON'T answer questions as if
you have memorized the answers. Make your answer, even if it's well
rehearsed, sound as if you're saying it for the first time. If
you need facts and figures, make sure they are well organized so you
DON'T have to fumble for them.
instance, your bottled water has tested positive for E.coli
contamination), DON'T be belligerent. Be grave, be sympathetic and
explain that investigations are under way. DON'T say
anything your lawyer can't work with.
over, the camera is off you, but your mike may still be live.
occurrence. You'll come across as a person the viewers want
to know.
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