by Larry Johnson
"Six Ways To Build Trust" by Building trust and confidence in your buyer is very -- Who are you ? Give as much information as you can regarding -- How do I contact you ? Do you have a brick-and-mortar operation ? If so, -- How will you use my information? What is your privacy statement regarding my personal Give them some assurance on your "Privacy Page" that -- Is my transaction online safe? Your orders should all be processed over a secure Always give them other ordering options including -- Testimonials page ? If you have some testimonials from former customers,
Larry Johnson
important if you are going to make that sale online.
Here are some great ideas that will add a great deal
of confidence in your site.
who you are. How long you have been in business?
If you can provide a picture and short autobiographical
sketch of yourself...especially details that relate to
your online qualifications and credentials.
let's see a picture of the building together with it's
exact mailing address, fax number, phone number,
and e-mail address. If you have staff members,
include them in the picture.
information ? How will you use the information that I
provide you as a customer?
their information is safe with your company...that it will
never be shared with others for any reason.
server. Tell the customer how they will know that
this is the way you take orders and how they will
know by looking for "https" in the URL at the order
page.
fax and especially telephone orders. Customers
feel very reassured talking with a real, live person
when ordering online.
show them to us on a separate page of your site.
Be sure to protect those people who make testimonials
and only share their contact information with their
permission.
-- FAQ section ? Most sites have a number of typical, repeat questions. Another way you can save some time and effort, is by Having as much information about you, your business, -- Larry Johnson ====================================== GET A QUICK START in this FR*E, weekly promotional Subscribe: bizsitebiz-on@mail-list.com ====================================== About the Author
Larry Johnson has been working online for more than 9 years as a writer, publisher and webmaster. He has been nationally publisher in Home & Business magazine.
You may cover most of these by including an FAQ page
on your site. It sure does cut down a lot on those
messages that you have answered a hundred times.
setting up f*ee autoresponders which will answer most
relevant questions.
and contact details are all a part of providing your
customer a safe, trustworthy and reliable means of
doing business with someone online.
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