by Bobette Kyle
Does your business struggle with profitable online Last night, as I watched the Baseball All Star Home Run In fact, I noticed numerous lessons from Major League Think Through Your Business Models Free information and activities are present, but well Lesson 1: Make your profit generators stand out. MLB.com has a separate, prominent navigation menu for profit Importantly, each corresponding area of the site is narrowly Lesson 2: Sell subscriptions. The league generates revenue from a variety of event Lesson 3: Include advertisements. Pop-ups and other online advertising are a fact of life on Develop Profit Pulling Marketing Techniques Lesson 4: Segment your visitors. The league uses a "hub and spoke" system, which allows
marketing? If so, you are not alone. Attracting the right
customers to a site and keeping them coming back - while
also turning a profit - can be a challenge. Consequently,
I'm always on the lookout for ways to demonstrate profitable
online strategies.
Derby and visited Major League Baseball's Web site, it
struck me. The league is doing many things to effectively
find and attract targeted Web customers, while
simultaneously generating revenue.
Baseball you can consider to profitably target your own
customers. Here are six of them:
thought out, revenue generating business models are also
evident.
producing activities - MLB Shop, Tickets, Auctions,
Subscriptions - which appears in the upper right on all
pages, where potential paying customers cannot miss it.
focused on the visitors' interests. For example, the shop
sells baseball - and only baseball - items. This is readily
apparent from the slogan "For all things baseball".
subscriptions - live video broadcasts, live audio
broadcasts, archived clips, and fantasy games. This also
help open the door for repeat purchases and add-ons.
free-to-user sites. Major League Baseball demonstrates taste
and intelligent implementation with their pop-under,
limiting each visitor to a single impression. Banner
advertisements and sponsorships are also apparent.
visitors to choose their own interests. There is one general
site (MLB.com), with links to several specialty sites
(stlouis.cardinals.mlb.com, etc.).
This portal approach helps segment visitors into specific Lesson 5: Target locally. Each "spoke" off the MLB hub contains local content, which For example, the Cardinals team site includes detailed Lesson 6: Offer tiered products. MLB offers subscription services at many levels. By There you have it - five lessons in profitable target Copyright 2003 Bobette Kyle. All rights reserved. About the Author
Bobette Kyle draws upon 10+ years of Marketing/Executive Her book shows how to better find, target, and attract Web
interest groups. It is a win-win strategy. Visitors find
what they are looking for and the league can more easily
target its marketing activities.
segments visitors regionally. The league targets products
and services accordingly.
information for Cardinals baseball events, ticket purchasing
for Busch stadium games, and auctions for St. Louis related
baseball memorabilia.
packaging fantasy games into progressively larger bundles,
they encourage trial as well as repeat visits. The offering
also target customers according to interest level and
budget.
marketing from Major League Baseball.
experience, MBA, and online marketing research in her
writing.
customers. Read about it here:
http://WebSiteMarketingPlan.com/bookinfo.htm