by Anthony L. Davenport
The Power of Up-Selling.. by Anthony L. Davenport --------------------------------------------- Before I get into how Up-Selling can benefit you and What is an Up-sell? An up sell is when a customer is ready to order a product, This is the most common example of a perfect upsell: You go into your local fast food restaurant , You see something, and you think "hey that's a great And right before the cashier rings you up, s/he kindly ask What a bargain, especially since your so hungry. How many of you have been in this situation? you had just experienced yet another up-sell..and all you Ok, Ok, now ...How can you use this method of marketing Well, there are a few ways you can approach this. First, You can offer different versions of your product or service. Your first version has only one set back, it contains (your) So you can offer the same web based service with out the Then taking this a step further, you can offer a fully functionally O but you can offer another great up sell to the 'Gold version' Doing this will allow you to up sell both, people who are looking A second way you can use the power of up selling to boost An example for you: lets say your selling a Automating Search Engine Submission When your customer has clicked the order link, On this page is where you place the
your sales, let me answer the question:
or already has ordered a product from you,
then you immediately offer a complimentary product.
(Burger King, McDonalds, etc.)
your hungry and want to get something to eat.
Your standing there looking at the selection, first you check
out the 99c value menu, but it's something about the smell
of the frying burgers and fresh French fries that entices you
to start looking at the main combos and promotions.
deal", especially for how hungry you are. Your the next one
in line, so you walk up to the cashier ready to buy
and say "Combo Number 3 please."
"would you like to 'Up-Size' that combo for just .59 cents?
You think, "Yumm, more of those
delicious fresh fries and more
tasty soda to drink with my meal,
all for just an extra 59 cents."
So you kindly say sure,
I would like to 'Up-Size' my combo.
It's a safe bet that almost all of you have...guess what..
wanted to do was get something to eat ^_^..
to benefit Your sales?
For instance, lets say your selling an autoresponder
service. Your first version can simply be a free or low
cost web based service--the 'bronze version'
advertisements in each mailing..
advertisements as an upgrade for only $20/mo more.
This could be your 'silver package'
version, where the customer would be in complete control as
a Domain Based autoresponder.-The ultimate 'Gold version'
and you can offer this version for $150 over the 'silver' price.
by adding lifetime upgrades to the domain based autoresponder,
as the 'Platinum Version' and charge say an extra $20 over
the 'Gold' Price.
for web based service AND the domain based service..
your sales through the roof is simply by
placing an entry pop-up at the download page/confirmation page
of a product that a customer has already purchased.
Software for $97..
filled out their credit card information and clicked the
'submit' button they are
taken to the download/confirmation page.
entry pop up with a link to a
complimentary eBook about
'Search Engine Submission and
how to optimize your site to get the #1 ranking.'
lets say you sell this ebook for $27
(normal price $47, give them a discount and make them
feel valued--because they should be) .
What this does for your customer: So what this does for you is increased I really hope you now see how powerful the 'up-sell' is... To your success, Ps. With pop-up blockers becoming more and About the Author
None
Offers them a product they can actually
use--that compliments their current purchase.
Since they already have their credit card out and are
in the "buying mode" chances are
they will jump at the chance to own that ebook..
your initial $97 sale to a $124 profit.
All for simply being a good business person and
offering your customer
more value and convenience.
use it in all your Marketing endeavors and see your sales fly.
Anthony L Davenport
more available to internet
user, it is also a good idea to put the same
offer that you use
in the entry pop-up,
ON the actually download page/confirmation page
of your customers initial order.
This will ensure that no-one misses
your 'up-sell' promotion.
---------------
Powerful, In-Demand Resell ebooks/software
for You to make 100% Pure Profit from each sale!!
Plus Cutting Edge Web Applications to keep
You ahead of all the ailments of eMarketing today
Get PAID MONTHLY to build YOUR opt-in email list
Fr~e 12 Volume eMarketing Success Library
And MORE.... http://www.iczn.com
-----------------