by Tatiana Velitchkov
This is the wonder that we call POSTCARDS, and many Here are 7 ways YOU can use postcards in your own marketing 1) Use It As A Sales Letter When you have a special offer in mind -- AND a list of Postcards are easy to read, instantly giving your prospects Plus -- when designed attractively enough -- they stand a 2) Use It For Your Press Release Do you want your press release to stand out from the flood Then send them your news release teaser & photo on a ...Just make sure they can easily contact you once they 3) Turn It Into A Newsletter This may be a bit more expensive to maintain than an online Postcard newsletters are especially effective for keeping Besides the fact that they are more likely to respond to So what kind of articles / information can you cram into a Recipes / Activities This kind of newsletter becomes particularly profitable Tips & Ideas Inspirational Stories Send out this content in the form of convenient-to-read 4) Make It Your Brochure Who says postcards are only supposed to have 2 sides? If you print your company information on card stock that's On the other hand, there is no hard-and-fast rule that says 5) Send A Series As A Mini Course Taking off from the idea behind successful correspondence Whether you're sending them as a free service or as a (Which practically describes most busy business owners & 6) Design Them As Tickets or Coupons We've already seen theater & concert tickets designed in the We can use this same "special event" appeal when we send Even after your sale/event is over and done with, chances 7) Finally -- Why Not Turn Postcards Into A Marketing Kit?
They make a bigger impact than email, are more cost-
effective to send than letters, and get instantly read by
recipients because they stand out from a plain bundle of
envelopes.
marketers haven't yet used them as effectively as they
actually could.
campaigns -- and increase your chances for better sales and
higher profits:
specific clients who will appreciate a nudge for unique
opportunities -- then send your announcement through a
postcard rather than a fax, letter, or email.
all the information they need in one quick glance.
much better chance of being kept on as bookmarks &
keepsakes, compared to the more disposable paper faxes &
email print outs.
of faxes & emails that media people often face in front of
their desks?
brightly colored postcard...
perk up & take notice.
mailing list, but with everyone now getting at least 5
ezines in their inbox everyday, it could come as a relief
(and a welcome surprise) to have a newsletter coming in
through the mailbox for a change.
in touch with clients who've already made actual purchases
from your company.
marketing messages from you, you can also work in the cost
of postcard marketing into any subscriptions/purchases they
make, making your campaign profitable AND economical as
well.
regular postcard-sized mailing?
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Whether it's for cooking, crafts, or some other hobby,
step-by-step instructions for a new & creative activity
will appeal to anyone aged 3 to 93, especially if it
targets their specific interests.
when your company sells most of the materials needed for
each activity -- you can package each set of materials
into a complete do-it-yourself kit, ready for ordering
through the web, fax, or phone!
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Useful for any business that provides a service, the "tips
& ideas" newsletter serves you best by making you more
dependable and approachable to clients -- the two qualities
that will inspire their loyalty to your company and YOU.
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Turn client testimonials & experiences into inspiring
stories, and you will have the kind of content that makes
people feel positive about doing business with you.
postcards -- and more likely than not, your recipients
will be sharing their mail with other people, too!
double the regular postcard size, you can fold it in the
middle and -- viola! -- you get an instant 4-panel brochure
to carry around or send through the mail.
effective brochures have to be multi-paneled, either. A 4½
by 6 inch postcard can carry 2 medium sized images,
prominent recipient & return addresses, plus 325 words in
10 point Arial font -- which may be more than enough to
invite new clients to try out your service.
courses & schools, you can offer to teach a special skill /
expertise through a series of postcard-sized modules --
otherwise known as the postcard mini-course.
purchasable product by itself, the postcard mini-course
appeals to busy "students" who can't make time for longer
instructional materials, but are attracted to the idea that
they can still improve themselves on a regular basis.
internet marketers. :-) )
size of a regular postcard; maybe we've even kept them as
souvenirs because we just couldn't bear to throw them out.
postcards designed as tickets or coupons to our most
valuable clients, offering them unique discounts or
inviting them to an "online event."
are they'll still keep your postcard close, reminding them
of you & your services for many months to come.
One graphic arts company did just that: they designed On one side of each card they showcased the inspiring quote, On the other side of the card they used the same inspiring Each quote was powerful enough to encourage clients to Whether you've used postcards before or are just about to So jumpstart your imagination and add your own ideas into © Tatiana Velitchkov About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com,
their entire marketing message using high-impact
inspirational quotes on a set of 7 postcards, then bound
the cards in ribbon before presenting to prospective
clients.
then inserted a small statement underneath about how the
quote describes their company.
message as a jump-off point to discuss one of their specific
abilities / achievements, ending always with their full
contact information.
display the cards on their company bulletin boards -- and
their strategy practically made their marketing kit as
welcome to their prospects as valuable gifts.
try and see how they'll affect your sales, remember that any
marketing strategy can only be enhanced by your own
creativity.
postcard promotion -- and all your efforts are sure to get
that winning edge!
the FortunesEzineWeekly at www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net