by Anne Marie Baugh
The latest Anthrax scare might have you thinking twice A Washington Post-ABC News survey showed that "65% of the That's bad news if you just mailed a promotion. All of these circumstances might make you want to consider You can use postcards to generate leads, close sales, I asked my friend and client, Markus Allen Check out his free information at: http://www.markusallen.org/ezpostcards Here's his list of postcard marketing ideas that almost * Copy and paste a picture of your Web site on a postcard. * Mail to a list of people who've recently moved into your * If your average customer usually spends $1,000 with you, * Remind customers it's time to come and see you. Dentists * Tell customers about new products and services. For * Announce a price increase. Let customers buy as much as * Hold holiday promotions. For example: "Bring Mom to * Offer a lifetime membership program to generate quick * Announce a private sale. One retailer, with a 21-cent * Collect customer info - name, address, and birthday. A * Promote clearance or used-equipment sales. * Invite prospects to order your product by faxing back * Mail postcards to announce a contest. * Send The World's Smallest Newsletter on a postcard. (A * Give customers your new address when you move. * Promote your Web site or fax-on-demand system.
about using postal mail to promote your business.
American public was at least 'concerned' that letters
containing anthrax bacteria had been sent through the mail."
one of my favorite advertising strategies ... the simple
and cheap direct mail postcard.
convince customers to buy more and encourage prospects to
give you a try.
for his top 20 postcard promotional ideas. He has
an online, step-by-step program to help you launch a monthly,
multiple-exposure postcard marketing campaign with very little
expense, and that's always a plus.
any business can put into immediate action:
The mere mention can bring a rush of visitors to your site.
community. Offer a great deal to get them to try your
product or service.
offer a discount for purchases over $1,500.
often mail "It's time for your next cleaning" postcards,
while auto shops remind you, "It's been 6 months since
your last oil change."
example, many software firms mail postcards to promote
program upgrades.
they want, at the current prices.
lunch for Mother's Day, for only $14.95."
cash flow.
postcard, invited her 12 best clients to a one-day sale.
She generated over $20,000 in new business.
few weeks before each person's birthday, send a postcard
offering a free birthday dinner. Most customers who come
for the free dinner will bring friends or relatives (who
will pay full price for their own meals).
the postcard.
great example of this postcard is in Allen's Instant
Postcard Marketing ToolBox.)
* Announce new staff. Example: "George Model has joined * Mail help-wanted postcards to local residents when you * Send a postcard about an upcoming trade show ... one Once you're ready to send a direct mail postcard, here's AmazingMail makes it super easy to send direct mail Visit this Web page and try it out. at no charge: If you're looking to grow your business fast at a low About the Author
Anne Marie Baugh is a noted online publicist. She owns and operates Write-Promotion which provides hands-on
The Clip Joint. Call him today to make your appointment."
need to increase your staff ... everyone likes to work
close to home.
lucky winner receives a valuable prize.
some great news. Professionally created postcards are now
easier than ever to create on the Internet.
postcards. Just visit their Web site, pick a template (or
submit your own design), and your custom-printed, full-
color postcard is in the mail (First Class) in just a few
days. And the best part is, there's no minimum. Send just
one postcard or 500,000 postcards, for less than doing all
the work yourself.
http://www.amazingmail.com rial.html
cost, now's the time to use the post office's best-
kept secret. Postcards will relieve any anxiety about
opening a strange envelope and can be read quickly by
today's busy consumer.
promotional services to online business owners.
Visit today at www.write-promotion.com.