by John Colanzi
Many marketers have compared the art of marketing to the art Don't think so? What do these programs bring to mind? <> Guerilla Marketing <> The Warriors <> Stealth Marketing Looking at those names you know these guys mean business. So what separates these successful marketers from the 95% who They're not smarter than the average marketer, but they do market The vast majority of marketers are going to battle with a shot
of war. Some of the names used by marketers for their systems
bears this out.
fail?
slightly different.
gun. They have no clear cut target. They are closing their eyes,
pulling the trigger and hoping they hit something.
They may occasionally hit something, but sooner or later they're The top marketers on the other hand, think like a sniper. They They know their target. So what do these snipers do? The most important element in their arsenal is their targeted By targeting their market they place the odds in their favor. By making every shot count they have enough reserve funds to If you truly want to succeed, learn the difference between a Put away that shot gun and make every shot count. Start targeting your advertising campaigns and remember, "One Do that and you'll avoid being the next casualty. Wishing You Success About the Author
John Colanzi.
going to run out of ammunition. Unless they are extremely lucky,
their advertising budget will be spent with little or no sales to
show for their efforts.
know that they may only get one chance to close the sale. They
take careful aim and make every shot count.
list. They are masters of building and working their list.
turn around a losing offer and make it into a winner.
suspect, a prospect and a customer.
shot, one kill!"
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