by Rick Beneteau
One of the greatest virtues we can possess is to be One of the greatest compliments we can receive is that we are Why begin an Internet marketing article with those sentiments? Face it, we are not pressing the flesh, face to face with It doesn't matter whether you are selling brownies, or monster 1. Credibility Right Outa the Box It all starts with credibility. If first-time trigger-happy I use testimonials as one powerful way to do this. In the If you are in the mood to click, here's a webpage where I've Look, I can tell you how great my products are, but when this 2. Value - Sell a MEG but Give a GIG! One of my favorite quotes is from Bob Proctor: "Quality is not A full money back guarantee is critical. No matter *how much* Perceived value (what your customers *think* they are going to 3. Set Your Sites on Customer OverService!! Now here's where credibility starts turning itself into the
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trustworthy.
trusted.
Simple, because on the Internet trust is everything! I repeat,
trust is everything on the Internet!
potential customers. All we have is one very thin and very
short opportunity to begin the process of building trust with
people. NOT starting this process is where most entrepreneurs
(and most of the major companies who have failed online) miss
the cyber-mark.
trucks. You could be writing and selling eBooks or publishing
a newsletter. You could be working an MLM or promoting several
affiliate programs. Regardless of your product or service,
here is how you begin the process of building trust with your
website viewers and potential customers.
clickers don't get the feeling right away that you are someone
they can trust, then you might as well save yourself your
monthly dial-up fees, or just start hangin' out in the chat
rooms. Of course, you must also tell them what you have to
offer (features/benefits) right off the top, but once you
capture their interest, start the process of credibilizing
yourself.
second paragraph of my main website at:
http://www.interniche.net, I've posted a great unsolicited
testimonial. If you don't feel like clicking to see it, here
'tis:
"Rick, you ooze credibility and honesty! Keep up the good
work! You are the cream that rises to the top of the hype,
lies, scammers, etc. Honesty in Internet marketing is becoming
a prized commodity. Thanks!"
posted just some of my customer testimonials:
http://www.interniche.net/said.html
many customers do, it establishes a high level of credibility,
and eventually trust when they do purchase my products and
experience the level of customer service I offer. Speaking of
which . . .
Expensive, it's Priceless!" I learned this from my early days
in the drycleaning business. I hired and trained the best
people and paid them more than my competitors. I bought the
best supplies and had nice looking and very clean stores. I
was fanatical about my end product and my customers were only
too glad to pay top dollar in town for my services. Steady
customers were given free drycleaning several times throughout
the year.
value you are giving to your customer, failing to offer them a
complete, hassle-free refund on their purchase is a surefire
recipe for cyber-failure. You MUST make them feel extremely
comfortable that you will stand behind your product
unconditionally.
get) is important, but true value is essential and you MUST
give your customers more in value than the dollars you receive
in return!
e-Trust Factor. Say someone has purchased a product that you
ship to them and for some reason, it never arrives. Besides
lending a sympathetic ear and re-shipping the order right
away, what else do you do? Of course, you give them something
valuable, for FREE! My products are digital but whenever a
customer has had a real struggle downloading (usually their
inexperience) I provide them with a great report that I have
just for this purpose. You should see the positive reactions
when I do this!
Here's a fundamental rule of mouse: Stay On Top of Your Email! In closing, I guarantee that if you follow these 3 powerful Remember, you are On Your Honor! About the Author
Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: Subscribe FREE to The Mirror - Your E-chievement Ezine:
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Something else. Give refunds with a smile. Hard to do
sometimes, but not only have I had refunded customers purchase
new products, I know for an Internet fact that they have told
many people about the fast and friendly refund they received.
Positive word-of-mouth can go a long way to building the trust
factor.
Perhaps the greatest way of building trust with your customer
is to let them experience the fact that you are there for
them, and as close to the speed of light as you can! From my
own direct experience, my customers and resellers are simply
amazed when they receive the fast (often instant) and friendly
email support I provide. Kind of a sad statement on the
general state of customer service on the Internet I'd say!
steps you will witness a dramatic increase in sales because
you have built the e-Trust Factor.
http://www.iditplates.net
http://www.themirrorezine.com
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