by Judy Cullins
Please consider the following article for your ezine or your Web 705 words at 65 characters per line. Thanks, Better than such offline promotion as press releases, talks, or Better than search engine placement, banner ads, ezines and Yes! The number one way to promote your self and your Content is still King on the Internet. People want your free Where to start? 1. Find an existing article or excerpt. First, look through your files for information already created, or 2. Target your article to your Web site buyer or other group that Without a specific audience such as entrepreneurs or small 3. Write a new introduction for your article. Mention your audience's main problem. What questions do they 4. Write what the ezines want. Most opt-in ezines, article announcements, and Web sites 5. Write for your audience. Some people like conversational articles. Others want it short 6. Write a new introduction for your article. An introduction leads to what you are selling. For instance your 7. Give the background of the problem. You need to reach your audience where they are. Mention the 8. Write the benefits of your information. If you don't give your reader a "reason to buy" they won't go to 9. Add your revised article to the mix with a new conclusion. Your conclusion consists of your last two or three lines. It can 10. Finish your article with a signature box at the end that pulls Weak signatures with an undistinguishable email address, long
site. Please include the resource box at the end of the article.
Judy Cullins
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No Money Promotion That Creates 30X Sales In Five Months
book reviews?
news groups?
products is through informational how-to articles that you send to
hundreds of opt-in ezines, announcement groups, and Web sites.
information. That is why they go Online. When they see your
useful, unique information, they will be more inclined to buy your
books or other products.
check out interesting parts of your already written book. Take
the excerpts or parts and think of what audience they will help.
will buy Online.
business people, your article may lose cohesiveness and
continuity. People loose interest if your article is disorganized.
need answered? If you don't give them benefits with how-to's,
valuable resources, or tips, they will delete your message. Be
sure to answer their challenges and needs.
use articles from 500-1500 words for new content. They want
you to write them with up to 65 characters per line. To be
published, what you send out must be useful, interesting, and
written is a simple way.
and sweet, so they can get what they want fast! They like
headings so they can scroll to what they want to read fast. They
like numbered tips that contain: the command—such as Write for
your audience. The next line gives a consequence for not
following your advice. The third part should be a short how-to.
first line should be an outrageous headline that hooks your reader
in. Include your major benefit here, or put a shocking statistic, or
analogy Make it one or two lines only. Remember short
paragraphs are a must for Online readers.
problem they have. Perhaps it is procrastination. What are its
consequences? Include those. Write how many suffer from this
malady too. Include your audience so that they will read on.
Next meet them where they want to be--their problems solved.
your signature box and link back to where your products or
services are offered. For instance, the one main benefit to writing
Online articles is to quadruple sales within four months. Other
benefits include raising your credibility, gaining subscriber and
audience trust, and becoming a household name.
either review your main points, or add another reason why the
information will help. You may also include a consequence of not
acting.
people to buy.
paragraph of qualifications your reader doesn't care about, and
unclear offers will stop your sales immediately. Instead, offer a
useful free eBook or eZine that meets their needs. Did I say
include benefits? Yes! Include a phone number, email, and Web
address if you have it.
Yes, it takes a little of your time, but these articles do make a About the Author
Judy Cullins is a 22-year veteran publisher, book coach, and
difference in attracting your target audience to whatever it is you
want to sell. They are convenient for you and your potential
customers. Submitting articles is another way to make it easy for
your customers to buy.
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Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Quadruple Online Sales with Free Articles_
http://www.bookcoaching.com/discounts.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... with 2 free eBooks
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622
author of _Write your eBook or Other Short Book--Fast!_ and _Ten
Non-techie Ways to Market Your Book Online_, and 30+ others.
Known as the Non-techie eBook Queen, Judy helps people to market
their products and services online. She publishes "The Book
Coach Says..." a free monthly eZine. Email her at
Judy@bookcoaching.com and visit her Web site at
http://www.bookcoaching.com.