by Dave Hertner
Copyright 2002 (c) Dave Hertner, All rights Reserved. Please contact the author at: =====================Begin Article Here===================== "Monetizing a Company's Web Site" by Dave Hertner Do you know that most corporate web sites make NO money for What a bunch of phooey!! A web site should not exist if its sole purpose is anything I don't know whether or not you noticed or not but for me I work for a large company that receives about 35,000 visits One day I went to the president of the company and asked him This is a VERY common occurrence!! You would think that in Here is an OPPORTUNITY!!! Take note please!! If you have Here are the steps: 1. Look through your local phone book and target the medium 2. Visit their web sites and find out whether they have any 3. Your next move is to call the company and ask for the Web 4. You will need to work out a compensation agreement with 5. The next step is to monetize the site through the use of 6. The last part of the puzzle is to do some promotion of
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the companies that own them? They simply set up this elaborate
whiz-bang site that is intended to provide information to
the public about the products or services they offer.
other than to make money for the entity that owns it.
there were costs involved in the creation and maintenance of
my web site.
to its website per year. They have a web master who gets
paid about $50,000 per year and he does a beautiful job in
maintaining a beautiful web site. This translates into a
cost of $1.43 per visit. How long would you and I last in
business if we had to pay $1.43 to each person who visited
our site?
how much the web site was earning the firm. He just sort of
blinked. "The web site isn't a revenue generator" he said. I
asked him if he knew what an 'Unrealized Asset' was. I got a
blank stare and 'a you are starting to waste my time' look.
this day in age the people running these large companies
would be utilizing every mechanism within the company to
generate additional revenue. This is just not the case.
even modest skill with the computer you will be able to go
into a company and turn their web site into a revenue
generator.
size businesses. Businesses where you cannot buy their
products either through retail or wholesale channels are
best.
advertising or buttons that link you off to areas where you
can make purchases. If not you have yourself what I call a
'Dead Site".
Master. Ask this person whether he/she thinks that the
management/owner would like to generate additional non-core
product revenue. If the answer is yes you make an
appointment to meet the Web Master and his/her boss as soon
as possible.
the company that may be a flat fee coming out of revenue
generated or it could be a percentage of the total gross
revenue generated as a result of your efforts.
an Affiliate Program Manager. This is a NO cost process that
places advertising and links into sites that pay
commissions. There are some very good firms out there that
have the whole process down to a science.
http://www.commissionjunction.com is one such company that
can accomplish this for you.
the site. This can be accomplished by putting out a press
release or by writing an article about the company and
submitting it to a trade publication. You should state
clearly that the web site is new and improved and that it
now offers much more to the visitor than simply information
about the company. You want to create an experience for
those who visit the site.
There are thousands of companies out there that have no idea To Your Wealth!!! Dave Hertner _____________________________________________________________ 5 Millionaire Information Marketers Teach You How They Pull About the Author
Dave Hertner writes articles that are intended to help people get started along their path to success. He has been there and his experiences will help those who need a hand getting started in marketing and in managing their lives.
that their web site can make a respectable income. You need
to show them that the traffic currently visiting the site
can be grown and that monetizing the web site will make an
impact on the bottom line.
$10,000 Or More A Month! FREE Report shows you how and tells
who these "Super" Marketers are and how they can help you
reach your dreams! Your FREE information packed report is at: http://www.cyberwealth-institute.com
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