Marketing Wizard Shares Her 2004 Marketing Forecast

by Catherine Franz

With next year just around the corner, Internet Marketing
Wizard, Catherine Franz, is sharing some tips on what to
expect in 2004 that could possibly affect your business.

* Interrupt marketing is still fading in 2004, actually
decreasing tremendously faster than in 2003. And could be
totally eliminated by consumer voice and some new government
regulations being proposed.

* Legitimate advertising climbing.

* Required planned marketing strategies doubling in order
to stay ahead in building trust and continuing a legitimate
marketing campaign.

* Online trial by error marketing will continue to fade to
almost nil by the end of 2004.

* Online surfers increased their sophisticated in 2003 and
will double in 2004.

* E-commerce is going to make some drastic changes in
transaction smoothness.

* Website hosting companies are going to begin to need to
create other backend revenue because hosting prices are
going to drop considerably due to larger companies providing
more hosting services fee in order to attract higher numbers
to make bigger revenues from their mailing list numbers.

* Viral marketing is going to get easier, prove to increase
its usefulness and will triple its popularity for promoting
products and services. Expected numbers are predicted to be
off the charts.

* Referral or Word of mouth promotion is still the number
one answer to marketing in 2004. There will be big increase
in referrals, joint ventures, and strategic alliances.

* Bragging will be on the increase and will become even
more sociably accepted in sales than in 2003.

* Fierce competitor competition among services companies
will decline just slightly as companies run to catch up on
learning to marketing cleanly.

* Web sites going e-commerce will double its numbers from
2003.

What part of this prediction affects your business in 2004.
What plans have you made to "adopt and adapt" your marketing
strategies to handle these variables.

About the Author

Word count: 506

Catherine Franz is a marketing industry veteran, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. You can subscribe to her award winning
daily marketing ezine -- Light Bulb Moment at:
http://www.AbundanceCenter.com.