by Joanne Victoria
Article Title: Market Your Way to Professional Success It’s never too early to start saying thanks to your Keep in contact with your clients and vendors by Marketing your way to success doesn’t have to Communication and relationship are the keys to Create a list of Advocates, or supporters, who You could also have a separate organizational list, The people who are your Advocates or supporters are Create an external management team to help you Gather your external management teams in an informal meeting such as breakfast or lunch. Advise them of Check in with former clients to see how they are Information is available to everyone, through the Review your brochures, marketing letters, and Does your collateral material speak to what you do? If the cost of a new brochure is prohibitive, or if This letter can include updates on your particular
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 721 including signature box
Category: Marketing
Copyright Date: 2004 All Rights Reserved Worldwide
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When possible, please notify me of publication by
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Market Your Way to Professional Success
clients, vendors and referral sources for what they
contribute to your business or practice. Everyone
loves to be appreciated and acknowledged,
so start now and do something every month.
sending articles you have written or that would be
of interest to them. Add a little "How are you?"
note to these people and keep the lines of
communication open. Include current information
about any new value-added products or services,
such as a newsletter, or tele-class you will be
presenting.
be expensive. You just have to do it.
marketing. Attending numerous networking meetings
may be worthwhile to some, but that strategy doesn't
work for everyone because, as someone once told me,
the people who love you will always refer business to you.
will think of you first when it comes time for your
special area of expertise. This list could be up to,
but certainly no more than, twenty-five people.
such as companies where there is more than one
person you know.
the ones who require nurturing. Send them an e-mail,
e-zine, note, or article at least once a month.
achieve your success. This could include your
attorney, your own mentor or consultant, your
accountant and other like minded people who you
can trust. This is the key, people you trust to tell
you the truth
your upcoming plans, get feedback and give
acknowledgement for all their support and advice.
doing. Be willing to provide free information to these
people. Generosity is its own reward. If you keep a
timer on your desk, you can be sure of keeping the
conversation brief as well as focused. Then, send them
more information. Follow up in about two weeks to see
how the seeds of your generosity have blossomed.
internet, magazines and newspapers. Only you can
provide customized data to your clients that will be
appreciated as well as
remembered.
newsletters in a new light. Does this information
speak to your"Ideal Client"? Do you know who your
"Ideal Client" is? Redefine these documents as needed
after you have thoroughly defined this client. Give
these documents to your management team and get their feedback.
Is the information clear or does it require
interpretation? Spend time on this now and review
it every ninety days.
you think your business will be adding more products
or services in the near future, create an Information
Letter.With this type of document, you can update
your Advocate groups as well as former and potential
clients. Again, it’s not costly and serves a specific
purpose.
industry or market. You also can advise them of
your continuing education and how it will benefit them.
About those referral sources, they deserve a little extra You want them to keep remembering you! Nurture all these Copyright Updated 2004 All Rights Reserved Worldwide About the Author
Joanne Victoria is the owner of New Directions in Sausalito, CA. She works with small business owners and independend professionals who want to achieve more success and still be tru to themselves. Contact her at:415-491-1344 or mailt:joanne@joannevictoria.com for her Telclass schedules.
attention. Remember, they thought of you first! Consider
seasonal flowers, plants, a book or a special card.
relationships and your business will grow and glow.
~.~.~.~.~.~.
Joanne Victoria works with small business
owners who want to be more successful and
still be true to themselves. Contact Joanne
about her upcoming teleclasses based on her books:
‘Lighting Your Path!
How To Create The Life You Want and her
upcoming new book:
"Lighting Your Path! –
How To Create The Business You Want"
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Sign up now for her FREE monthly e-zine
Lighting Your Path!-Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com
~.~.~
Joanne Victoria Tel: 415-491-1344
mailto:joanne@joannevictoria.com
Author of : Lighting Your Path!
How To Create the Life You Want - Order Here!
http://www.joannevictoria.com/book.htm
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