by Bob Leduc
Make Your Business More Profitable More sales and more profit. Isn't that what you want from 1. Keep Adding More New Markets Every new market you open captures a new layer of sales Tip: You can quickly add several profitable new markets to 2. Continually Add Something New Every time you add something new to your business you create 1) It attracts new prospects who are not interested your 2) It generates activity from existing customers who want to 3) It enables you to create attractive combination packages Tip: Even something as simple as adding something new to 3. Find Some Ways to Generate Publicity Publicity is what you get when somebody else promotes (or Look for some ways you can generate some publicity for your Tip: Don't expect non-paid publicity to replace your paid 4. Implement a System to Promote Customer Referrals Referrals from customers are easier to sell than cold A simple, passive way to ask for referrals is to use a brief 1) What did you like best about our (product or service)? 2) What can we do to improve the value of our (product or 3) Who else do you know that wants to (state the benefit The first 2 questions focus your customer's attention on the
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Copyright 2005 Bob Leduc
http://BobLeduc.com
your business? It's not hard to achieve if you follow these
4 simple tips.
...and makes your business more secure. The more markets you
serve the less dependent you are on the sales from any one
market.
your business by sub-dividing your present market into
several narrowly defined niche markets. Then create
customized versions of your current advertising that offers
specific solutions to the unique needs of each niche market.
additional opportunities to close sales. For example, by
just adding one new product or service to the list of those
you already offer you create 3 new selling opportunities:
current products and services.
find out about your new product.
of two or more items ...which also produces some bigger
sales for you.
your web site creates more selling opportunities for you
...by attracting both new visitors and repeat visitors.
you get them to promote) your business. It creates more
credibility than advertising - and generates sales without
an advertising expense.
business. For example, contact non-competing businesses that
serve customers in your market. Offer to publicize their
products and services to your customers in exchange for
their publicizing your services to their customers.
advertising. Instead, use publicity to supplement your
advertising. You control where and when your advertising
appears - and what it says. But you cannot control where or
when you get publicity ...or how effective it is.
prospects. And they don't cost you anything. Unfortunately,
most customers don't volunteer referrals. You have to ask
for them.
customer survey. Send it to customers by postal mail, email,
or post it on your web site. The survey I use only asks 3
questions:
service) for you?
provided by your product or service)?
benefits they got from you. Customers will be more likely to
provide referrals at the 3rd question when you have them
thinking about the value of those benefits.
More sales and more profit. If that's what you want from Bob Leduc spent 20 years helping businesses like yours find About the Author
Bob Leduc spent 20 years helping businesses like yours find
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Tip: Pay attention to the answers you get to the first
question. It often generates a response you can use as a
testimonial (with your customer's permission).
your business, start by following these 4 simple tips. They
produce results quickly ...and don't require much of your
time or money.
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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