by Rolf Gompertz
Working within a tight budget? Here's an effective, easy, low- That's what I did - and am still doing - with my most recent Here's what you do. First, boil down your basic, most ABRAHAM, THE DREAMER I then bought a 25-sheet box of No. 8163 Avery ink jet, white I played around with colors and typefaces, caps and lower case Since I could not find a 3" label, I trimmed one inch off the I created this label to fit on the back of my business card. I Indeed, I did "redesign" the label several times, changing a As you can see, there was very little waste involved. I found other uses for this label, as well. I put the label on The labels can also be used on stationery, envelopes, shipping In fact, long before the book was available, I used a sequence Soon available Now Available
cost, money-saving tip: promote with labels.
book. However, it's something that can be used with any
product, service, event or cause.
essential message to no more than nine lines. Here, for
instance, is my message:
An Erotic and Sacred Love Story
A fast-paced, provocative, biblical novel
by ROLF GOMPERTZ
Publisher: iUniverse.com $14.95
ISBN 0-595-17697-6, paperback, 260 pages
Browse and buy at www.iUniverse.com
Or call toll-free number: 1-877-823-9235
Also www.amazon.com or ANY bookstore.
shipping labels (2"x4"), with 10 labels to a page. I printed
out this message, making as many copies as I needed, and some
extras.
type, to make the information look attractive. I used blue for
the Internet addresses, and red for the book's title and
subtitle. I used bold face for information which I wanted to
highlight; I also used italics.
4" label.
did not want to dump the perfectly fine business cards I had,
nor did I want to print double-sided ones, since that would also
increase the cost of the cards. Furthermore, I did not know if
I might want to change any of the basic information at some
time, in which case I would be stuck with a lot of printed cards
and I would have to go to the cost of printing new ones.
word, or a line, here and there.
the inside page of every book I was selling, giving away, or
submitting to the media. This way, the essential information
remained easily visible and accessible with each book.
bags and shipping boxes, as part of your ongoing promotion.
of labels to call attention to the book's forthcoming
publication. You can do the same thing during the various
stages of whatever you are promoting. Here for instance, are
some earlier labels I used:
ABRAHAM, THE DREAMER
An Erotic and Sacred Love Story
A biblical novel by
ROLF GOMPERTZ
ABRAHAM, THE DREAMER
An Erotic and Sacred Love Story
A fast-paced, provocative, biblical novel
by ROLF GOMPERTZ
Publisher: iUniverse.com $14.95
ISBN 0-595-17697-6, paperback, 260 pages
Browse and buy at www.iUniverse.com
Or call toll-free number: 1-877-823-9235
ABRAHAM, THE DREAMER An Erotic and Sacred Love Story For the five-line labels, I used No. 5160 Avery labels, 1"x 2 So "label" away! You may even find additional uses for them. 'ABRAHAM, THE DREAMER, An Erotic & Sacred Love Story' About the Author
Rolf Gompertz is the author of eight
A provocative, biblical novel, 260 pp.
by ROLF GOMPERTZ
www.iUniverse.com , paperback $14.95
5/8", which come 30 to a sheet. In Windows '98 /Microsoft Word
'97, for instance, you have an Envelopes and Labels program set
up, for various Avery labels, under Tools.
And don't forget to use this same information for your standing
e-mail signature, although there you may be limited to seven
lines. My customized signature, for instance, reads as follows:
A fast-paced, provocative, biblical paperback novel by Rolf Gompertz
Browse and order at http://www.iUniverse.com or
http://www.amazon.com,
Order from any bookstore or iUniverse's toll free number
1/877/823-9235.
Author contact: phone 1/818/980-3576;
mailto:rolfgompertz@yahoo.com.
books, including, "Abraham, The Dreamer/An Erotic and
Sacred Love Story." This provocative, biblical novel explores the
turbulent relationship between Abraham, his wife, Sarah, and
"the other woman," Hagar. The paperback may be browsed and
ordered at http://www.iUniverse.com , http://www.amazon.com or
ordered from any bookstore. Mailto: rolfgompertz@yahoo.com