by Michael Low
Most site owners use online marketing channels like banner ads, But they often miss out the most powerful marketing channel for Almost every person on this planet is exposed to some form of How do you get media coverage for your website? One highly effective way of getting media publicity for your All businesses, large and small, use press releases to Should you write your own press release? That depends on how much a writer you are. If you don't enjoy The major advantage to using a PR firm is that they can write Press releases are often written like sales letters. That's the Next, you need to distribute your press release to relevant Start with newspapers and magazines which you read. Check their There are tens of thousands of media outlets in America. Unless
pay-per-click search engines, email marketing, search engine
optimization, etc.
driving hundreds of thousands of visitors. What is it? Media
publicity!
mass media daily - be it newspapers, radio or television. Such
wide media reach drives huge traffic.
website is through press releases.
disseminate information to the public. Editors and journalists
use them to get fresh information about the latest happenings in
their fields of coverage.
writing, you should outsource to a professional PR firm.
your press release objectively in a style which adheres to media
editorial requirements.
number one reason why many press releases get trashed. Editors
are interested in stories, not sales pitches.
editors and journalists. You can submit your press release
through email, fax or postal mail.
masthead and make a note of who and where to send your press
release to. See http://www.prbuilder.com/distribution.htm for a
list of major media outlets in America.
you have the time and energy to manually compile your own media
list, we recommend outsourcing.
An established PR firm would already have the major media If you think it is cheaper to do the distribution yourself, Consider this illustration: If your hourly wage is $20 and it Labor cost to reach each outlet = 15/60 * $20 = $5.00 A reasonable size of distribution for most press releases in Total labor cost for your PR campaign is an astronomical $20,000! How much do PR firms charge for writing a press release AND Media publicity plays an important role in successful website About the Author
Michael Low is a professional PR Strategist. He provides top-
contacts stored in their database. Their media contacts are
accurate and fresh.
here's the shocking truth!
takes 10 minutes to locate contact information for each media
outlet; plus another 5 minutes to contact them. Time spent per
media outlet = 15 minutes.
America is 4,000 media outlets. Multiply your labor cost of $5.00
per outlet by 4,000 outlets.
That excludes actual distribution costs.
distributing it to the same number of media outlets? Most charge
between $350 to $600. It definitely makes good economic sense to
outsource your PR campaign.
marketing. Get yours rolling today!
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a013